The Brixon Quality Control Process: How We Guarantee Measurable Marketing Success in B2B

The Measurability Gap in B2B Marketing: What’s at Stake

The Status Quo: Why 67% of B2B Companies Cannot Reliably Measure Their Marketing Results

Research from McKinsey shows that B2B companies invest an average of 5-10% of their revenue in marketing. Yet according to a recent survey by the Content Marketing Institute, only 33% of B2B marketing leaders have established a system that reliably captures the ROI of their initiatives. The majority work with incomplete data, isolated metrics, or – even more problematic – purely intuition-based assessments.

The causes of this measurability gap are diverse:

• Complex B2B buying processes: With an average of 6-10 decision makers and purchase cycles of 3-12 months, the customer journey is difficult to track.
• Data fragmentation: Isolated tools and platforms create data silos instead of a unified data foundation.
• Lack of tracking framework: 58% of companies have not implemented end-to-end conversion tracking infrastructure.
• Lacking expertise: Many mid-sized companies lack the know-how for advanced marketing measurement.

These problems are exacerbated by the growing complexity of digital marketing. The multitude of channels and touchpoints makes it virtually impossible to maintain oversight without a systematic approach.

The Consequences of Lacking Measurability: Lost Budgets and Missed Growth Opportunities

What does the measurability gap mean for your company specifically? A study by Forrester Research quantifies the impact: On average, 26% of B2B marketing budgets are invested in measures with unclear or negative ROI. For a mid-sized company with a marketing budget of €250,000, this means: Over €65,000 annually without demonstrable business benefit.

The further consequences are severe:

• Misallocation of resources: Budget flows into channels and campaigns with suboptimal performance.
• Reactive rather than proactive marketing: Problems are only identified when it’s too late.
• Internal credibility losses: Marketing becomes a cost factor rather than a growth engine.
• Missed optimization potential: Without data, no data-based optimization.

Particularly dramatic: The gap between average and excellent B2B marketing is widening. An analysis by LinkedIn shows that top performers in B2B marketing generate on average 3.5 times more qualified leads per euro invested than the average. This performance gap is primarily attributed to better measurement systems and data-driven optimization processes.

“Without clear measurability, marketing becomes a mere question of belief. With systematic quality control, it becomes a calculable business investment.” – Forrester Research, 2025

The Pillars of the Brixon Quality Control System

The Brixon Quality Control process is based on three fundamental pillars that together form a solid foundation for measurable marketing success. These core principles permeate all our activities and ensure that we consistently deliver top performance for our clients.

The Core Principle: Data-driven Instead of Opinion-driven

At the heart of our quality control system is an uncompromisingly data-based approach. According to Harvard Business Review, data-oriented organizations make profitable business decisions 19 times more frequently than companies that rely on intuition. At Brixon, this specifically means:

• No decision without data foundation: Every strategic and tactical decision is based on quantitative and qualitative data.
• Hypothesis-based testing: We work with structured A/B and multimodal tests to continuously learn and improve.
• Performance transparency: All campaigns are evaluated using clearly defined KPIs, with complete transparency for our clients.

The difference from conventional agencies lies in the consistency: We eliminate marketing measures that don’t measurably contribute to your business goals – regardless of how creative or award-worthy they might be. This radical approach protects your budget from misallocations.

Complete Conversion Tracking Chain: From First Touch to Purchase Completion

The second pillar of our QC system is the seamless tracking of the entire customer journey. A study by Demand Gen Report shows that only 17% of B2B companies can track the complete path from the first touchpoint to purchase completion. This tracking gap leads to blind spots in attribution and prevents a deep understanding of the buying process.

The Brixon approach closes this gap through:

• Multi-touch attribution: We capture and evaluate all contact points in the customer journey.
• CRM integration: Marketing data is seamlessly connected with your CRM system to track the path from lead to deal.
• Offline conversion tracking: Traditional touchpoints such as phone calls or meetings are also integrated into the tracking system.
• Customer lifetime value: We measure not just until the first purchase, but capture the long-term customer value.

This holistic tracking approach enables precise evaluation of all marketing activities. You not only know which campaigns generate leads, but also which measures actually drive revenue and profit.

Real-time Monitoring with Dynamic Resource Allocation

The third pillar is our system for continuous performance monitoring with immediate actionability. McKinsey data shows that agile marketing teams that allocate resources dynamically achieve up to 40% higher ROI than teams with static budget plans.

Our real-time monitoring includes:

• Daily performance tracking: Automated dashboards show critical KPIs in real time.
• Alert system: Warnings are immediately triggered when deviations from defined performance corridors occur.
• Weekly optimization cycles: Regular analysis and adjustment of all ongoing campaigns.
• Budget flexibility: Resources are continuously shifted to the best-performing channels and campaigns.

This agile approach prevents underperforming campaigns from continuing undetected. Instead, we can react quickly, adjust budgets, and optimize strategies – often before negative trends manifest themselves.

The combination of these three pillars creates a robust quality assurance system that continuously delivers measurable results while dynamically responding to market changes.

Brixon’s 5-Phase Quality Control Process

Our quality control process is not an abstract concept, but a precisely defined 5-phase workflow that ensures continuous improvement and measurable results. This process is implemented for every client project and forms the backbone of our collaboration.

Phase 1: Strategic Goal Definition and KPI Architecture

The first phase lays the foundation for the entire quality control process. A study by CoSchedule shows that marketing teams with documented goals and KPIs are 4.1 times more successful than teams without a clear measurement structure.

In this phase, we work together with you to develop:

• Business objectives: Which overarching business goals should marketing support?
• SMART marketing goals: Specific, measurable, achievable, relevant, and time-bound goals for all marketing activities.
• KPI hierarchy: From high-level business KPIs to tactical metrics for individual campaigns.
• Baseline measurement: Capturing the current state as a starting point for all future comparisons.

The result of this phase is a tailored measurement framework – a strategic document that connects your business goals with concrete marketing metrics and defines clear success criteria.

“The precise definition of goals and metrics in Phase 1 of our QC process is crucial. It creates clarity about what truly matters and prevents distraction by vanity metrics.” – Brixon Group, 2025

Phase 2: Technical Implementation & Data Architecture

In the second phase, we establish the technical infrastructure that is essential for reliable marketing measurement. A Gartner analysis shows that 62% of all problems in marketing measurement can be attributed to faulty technical implementations.

Our implementation phase includes:

• Tracking audit: Verification of your existing tracking solutions for completeness and accuracy.
• Setup or optimization of analytics infrastructure: Implementation of Google Analytics 4, tag management, and supplementary tracking tools.
• CRM integration: Connection of marketing data with your CRM system for complete lead-to-revenue tracking.
• Custom conversion setup: Configuration of custom conversion events and goals that reflect your specific business processes.
• Dashboard creation: Development of automated reporting dashboards for real-time performance monitoring.

The technical implementation is carried out by our specialized data team and includes detailed documentation as well as intensive quality checks. This ensures that all data is captured correctly and forms a solid basis for data-driven decisions.

Phase 3: Continuous Performance Monitoring & Optimization

After implementation, the active monitoring and optimization phase begins – the heart of our quality control process. A study by Aberdeen Group shows that companies with structured optimization processes achieve a 25% higher ROI than companies without such structures.

Our monitoring and optimization cycle includes:

• Daily KPI monitoring: Automated monitoring of all critical metrics with alert functionality.
• Weekly performance reviews: Structured analysis of all marketing activities by our performance team.
• Data-driven optimization measures: Concrete adjustments to campaigns, content, and landing pages based on performance data.
• A/B testing program: Continuous tests to improve conversions and engagement.
• Agile budget reallocation: Dynamic adjustment of budget distribution according to performance data.

Our agile optimization process follows a defined rhythm with daily, weekly, and monthly activities. This structure ensures that we can both quickly respond to acute performance issues and identify long-term optimization potential.

Phase 4: Results Analysis & Reporting Automation

Transparent communication and meaningful reporting are crucial for successful collaboration. According to a CMO Council survey, lack of transparency in performance reporting is one of the main reasons for terminating agency relationships.

Our reporting system offers:

• Live dashboards: 24/7 access to current performance data in real time.
• Automated weekly reports: Compact updates on all ongoing activities and their performance.
• Comprehensive monthly reports: Detailed analysis of all KPIs with trend visualization and benchmarking.
• ROI calculations: Transparent representation of return on marketing investment.
• Insights & action recommendations: Concrete derivations from the data for future measures.

Our reports are not mere data collections but provide deep insights and concrete action recommendations. You receive not only answers to the question “What happened?” but also to “Why did it happen?” and “What should we do next?”

Phase 5: Strategic Review & Roadmap Development

The fifth phase completes the cycle while simultaneously transitioning into the next development cycle. Quarterly, we conduct a comprehensive strategic review that goes beyond tactical optimizations and evaluates the overall strategy.

The strategic review includes:

• Goal achievement analysis: Assessment of progress on the defined marketing goals.
• ROI evaluation: Detailed analysis of return on marketing investment across all channels and campaigns.
• Channel mix optimization: Review and adjustment of the channel strategy based on performance data.
• Strategic adjustments: Identification of necessary course corrections at the strategic level.
• Roadmap update: Update of the marketing roadmap for the upcoming quarter.

These regular reviews ensure that your marketing strategy is continuously adapted to changing market conditions, new business priorities, and performance insights.

Critical Marketing KPIs for B2B Companies

An effective quality control process stands or falls with the selection of the right Key Performance Indicators (KPIs). The challenge: According to a study by Salesforce, 68% of B2B marketing teams use KPIs that are not directly linked to company goals. At Brixon, we rely on a sophisticated KPI framework that goes beyond superficial metrics.

Beyond Traffic and Leads: The Revenue-focused Metrics

The typical mistake in B2B marketing is focusing on volume metrics like website traffic or number of leads. Our experience shows: These metrics can be misleading when viewed in isolation.

Instead, we focus on revenue-oriented KPIs that have a direct relation to business success:

• Marketing Qualified Leads (MQL): Leads that meet specific qualification criteria and signal genuine purchase interest.
• Sales Qualified Leads (SQL): Leads validated by sales with high closing probability.
• Opportunity Conversion Rate: Percentage of leads that become concrete sales opportunities.
• Marketing-attributable Pipeline: Value of the sales pipeline that can be attributed to marketing activities.
• Marketing-attributable Revenue: Actual realized revenue from marketing-generated leads.
• Customer Acquisition Cost (CAC): Cost of acquiring a new customer.
• Return on Marketing Investment (ROMI): Direct return on marketing investments.

Through these revenue-focused metrics, we ensure that all marketing activities not only generate activity but actually contribute to company success.

Qualitative Metrics: How We Make Lead Quality Measurable

A key element of our QC process is the systematic capture and evaluation of lead quality. According to HubSpot, lead quality is the biggest challenge for 59% of B2B sales teams when collaborating with marketing.

To objectively measure lead quality, we have developed a multidimensional evaluation system:

• Lead Scoring: Automated evaluation of leads based on demographic data, company information, and behavioral patterns.
• Fit & Intent Matrix: Two-dimensional evaluation based on the match with the ideal customer (Fit) and the current purchase readiness (Intent).
• Sales Acceptance Rate (SAR): Percentage of marketing-generated leads that are accepted and pursued by sales.
• Time to Qualification: Speed at which leads progress through the various qualification stages.
• Lead-to-Opportunity Conversion: Conversion rate of leads into concrete sales opportunities.

These quality metrics enable a differentiated evaluation of all lead generation measures. This allows us to continuously prioritize the measures that deliver not just many, but particularly high-quality leads.

Attribution in Complex B2B Decision Processes

A particular challenge in B2B marketing is the correct attribution of successes in complex, often months-long purchasing processes with multiple touchpoints. According to a study by Demand Gen Report, an average of 7-13 touchpoints are necessary in the B2B sector before a purchase is completed.

Our attribution framework accounts for this complexity through:

• Multi-touch attribution: Consideration of all touchpoints in the buying process instead of simple first- or last-click models.
• Position-based attribution: Weighted allocation of value to different touchpoints depending on their role in the buying process.
• Time-based attribution: Consideration of the temporal relevance of touchpoints.
• Cross-channel attribution: Holistic view across all channels, including online and offline touchpoints.
• CRM-integrated attribution: Connection of marketing touchpoints with CRM data for complete pipeline and revenue attribution.

This differentiated attribution system avoids the typical misinterpretations of simpler models and provides a realistic picture of the actual value contribution of various marketing activities.

“Proper measurement in B2B marketing is non-negotiable. Those who don’t align their KPIs with revenue metrics ultimately optimize for the wrong goals.” – B2B Marketing Institute, Marketing Measurement Report 2025

In summary, these KPIs form a holistic measurement system that enables both short-term performance optimization and long-term strategic decisions. It creates a common language between marketing, sales, and management and makes the value contribution of marketing transparent and comprehensible.

Case Studies: The Quality Control Process in Practice

Theoretical concepts are important – but what truly matters are the actual results. The following case studies show how our quality control process has achieved concrete, measurable successes in various B2B scenarios.

Case Study 1: How an IT Service Provider Increased Its Lead Quality by 54%

Initial situation: A medium-sized IT service provider with 45 employees generated about 35-40 leads monthly – yet only 12% of these became customers. The company invested €180,000 annually in marketing measures, which were increasingly perceived as a cost factor rather than a growth driver.

Challenge: Marketing Director Julia was under pressure to generate not just more, but especially higher quality leads and to prove the ROI of marketing activities.

Implementation of the Brixon Quality Control Process:

1. Phase 1 – Goal Definition: Together with management, clear quality criteria for leads were defined and a central goal was established: Increase the lead-to-customer conversion rate by at least 30% within six months.
2. Phase 2 – Technical Implementation: Setup of a comprehensive tracking system with integration of Google Analytics 4, HubSpot CRM, and call tracking to capture the complete customer path from the first touchpoint to purchase completion.
3. Phase 3 – Monitoring & Optimization: Implementation of a weekly optimization cycle with systematic A/B testing pipeline for landing pages, ad copy, and lead magnets.
4. Phase 4 – Reporting: Development of an integrated reporting dashboard with direct connection between marketing activities and generated opportunities in the CRM.
5. Phase 5 – Strategic Review: After three months, complete realignment of the content strategy based on the collected data on lead quality and conversion rates.

Results after 6 months:

• Increase in lead-to-customer conversion rate from 12% to 18.5% (+54%)
• Reduction of cost-per-qualified-lead by 37%
• Increase in average deal value by 23% through better target audience engagement
• Increase in marketing ROI from 1.7:1 to 3.2:1
• Complete transparency about the value contribution of each marketing channel

“With the Brixon Quality Control Process, we’ve gained not just more, but especially better qualified leads. Finally, we can precisely prove which marketing activities actually lead to revenue.” – Julia M., Marketing Director of the IT service provider

Case Study 2: From Trade Show Sales to Data-driven Marketing – A Mechanical Engineering Supplier Transforms Its Business

Initial situation: A mechanical engineering supplier with 85 employees generated about 70% of its new customers through trade shows and personal networks until 2024. However, changes in purchasing behavior and the increasing importance of digital information sources in the B2B sector increasingly called the traditional sales model into question.

Challenge: CEO Karl wanted to transition to a data-driven, scalable marketing approach – but faced the challenge of reliably measuring the success of digital initiatives and integrating them with the existing sales process.

Implementation of the Brixon Quality Control Process:

1. Phase 1 – Goal Definition: Development of a dual KPI system that encompasses both digital metrics and sales-oriented key figures and defines clear success criteria for digital transformation.
2. Phase 2 – Technical Implementation: Development of an integrated tracking infrastructure that connects digital touchpoints with the existing CRM system and also captures offline conversions (e.g., phone inquiries).
3. Phase 3 – Monitoring & Optimization: Introduction of cross-channel campaign monitoring with weekly optimization cycles and a special focus on lead qualification.
4. Phase 4 – Reporting: Development of an executive dashboard that places marketing KPIs in direct relation to business KPIs and makes the ROI of all measures transparent.
5. Phase 5 – Strategic Review: Quarterly reassessment of channel allocation based on performance data and gradual shift of budget from offline to online channels.

Results after 12 months:

• Increase in the proportion of digitally generated leads from 23% to 62%
• Reduction of customer acquisition costs by 41%
• Development of a measurable sales pipeline with €3.2 million potential revenue volume
• Increase in the number of qualified leads per month by 104%
• Precise measurability of marketing ROI with a proven ROMI of 4.7:1

“The transition from traditional sales channels to digital marketing was business-critical for us. Thanks to the structured Quality Control Process, we were able to shape this change in a data-driven manner and achieve demonstrable success.” – Karl W., CEO of the mechanical engineering supplier

Case Study 3: Strategic Content Marketing with Measurable ROI for a Medium-sized Consultancy

Initial situation: An established process optimization consultancy with 25 employees had built a strong reputation and stable business over the years, primarily based on referrals. However, for further growth and expansion into new markets, a more proactive marketing strategy was necessary.

Challenge: Owner Sven wanted to invest in content marketing to demonstrate the company’s expertise and attract new clients – but doubted the measurability and economic efficiency of such measures compared to personal sales conversations.

Implementation of the Brixon Quality Control Process:

1. Phase 1 – Goal Definition: Development of a specialized content marketing measurement framework with clear KPIs for each phase of the customer journey and definition of conversion events.
2. Phase 2 – Technical Implementation: Development of a content performance tracking infrastructure with attribution across the entire (often months-long) sales cycle of the consulting services.
3. Phase 3 – Monitoring & Optimization: Implementation of a content scoring system that considers both engagement metrics and lead generation and qualification.
4. Phase 4 – Reporting: Setup of a specialized content ROI dashboard that makes the value contribution of each content asset transparent.
5. Phase 5 – Strategic Review: Quarterly content strategy reviews with adjustment of topics and formats based on performance data.

Results after 9 months:

• Establishment of a measurable content marketing program with demonstrable ROI of 3.8:1
• Increase in organic website visits by 187%
• Generation of 94 high-quality leads through strategic content
• Documented reduction of the sales cycle by 26% through nurturing content
• Increase in average deal size by 18% through better lead qualification

“The structured Quality Control Process convinced us that even ‘soft’ marketing measures like content marketing can be precisely measured and deliver demonstrable ROI. Today, content is a central component of our growth strategy.” – Sven R., owner of the consulting firm

These case studies illustrate how the Brixon Quality Control Process is applied in various B2B scenarios and delivers measurable results. The common denominator: A systematic, data-based approach that transforms marketing from a cost factor into a calculable growth driver.

The Technological Foundations of Our QC Process

A robust quality control process requires a solid technological foundation. According to a Gartner study, 63% of all marketing measurement initiatives fail due to inadequate or fragmented technological foundations. At Brixon, we have developed an integrated technology platform that enables precise tracking, comprehensive data analysis, and automated optimization.

The Integrated Brixon Marketing Tech Stack

Our technology stack is specifically tailored to the requirements of B2B marketing and connects best-of-breed tools into a seamless overall solution. The central challenge: Avoid data silos and create a unified view of the entire customer journey.

The core components of our tech stack:

• Analytics & Tracking: Advanced implementation of Google Analytics 4 with Enhanced E-Commerce, event-based tracking, and custom dimensions for B2B-specific metrics.
• Tag Management: Centralized tag management system for consistent implementation of all tracking codes and ensuring data quality.
• CRM Integration: Seamless connection to common B2B CRM systems such as Salesforce, HubSpot, and Microsoft Dynamics for complete lead-to-revenue tracking.
• Marketing Automation: Integration of marketing automation platforms for end-to-end tracking of lead nurturing processes.
• Call Tracking: Specialized solutions for capturing and attributing phone leads – particularly important in the B2B context.
• Attribution Tools: Specialized multi-touch attribution systems for fair evaluation of all touchpoints in complex B2B purchasing processes.
• Dashboarding & Visualization: Customized reporting solutions with automated data preparation and intuitive visualization.

What makes our approach special is the deep integration of all components. Instead of isolated tools that only cover partial aspects, we create a cohesive ecosystem that ensures seamless data flow.

This technological foundation enables us to:

• Capture precise data across all phases of the customer journey
• Connect marketing and sales data into a unified view
• Generate automated alerts for performance deviations
• Conduct detailed attribution even in complex B2B buying processes
• Create meaningful reports without manual data preparation

First-Party Data as a Strategic Advantage in the Post-Cookie Era

With the end of third-party cookies and stricter data protection regulations, marketing faces fundamental challenges. According to a study by eMarketer, 72% of marketing executives expect significant restrictions on their tracking and targeting capabilities.

Our answer to this challenge is a consistent first-party data strategy that works independently of third-party cookies while fulfilling all data protection requirements.

The core elements of our first-party data strategy:

• Server-side tracking: Implementation of modern server-side tracking solutions that function independently of browser cookies.
• First-party data collection: Systematic collection of user and interest data through interactions on owned platforms.
• Progressive profiling: Gradual building of detailed customer profiles through targeted data collection at various touchpoints.
• Consent management: Granular consent management according to GDPR with transparent communication of added value.
• Data clean rooms: Use of privacy-first analytics solutions for data protection-compliant evaluations.

This strategy ensures that our quality control process continues to function reliably in a world without third-party cookies while complying with all data protection regulations.

Attribution in Complex B2B Purchasing Processes

A particular technological challenge in B2B marketing is correct attribution in complex, often months-long purchasing processes with multiple decision-makers and numerous touchpoints. Simple last-click or first-click models inevitably lead to misinterpretations here.

Our advanced attribution system considers:

• Multi-touch attribution: Consideration of all relevant touchpoints throughout the entire purchase cycle.
• Account-based attribution: Aggregation of all interactions at the account level for a holistic picture in multi-stakeholder decisions.
• Online-offline integration: Seamless connection of digital and analog touchpoints (e.g., webinars, phone calls, trade shows).
• Time-decay modeling: Time-based weighting of touchpoints for realistic representation of the B2B buying process.
• Machine learning attribution: Advanced algorithmic models that continuously learn from conversion data and refine attribution.

Through this differentiated attribution approach, we can precisely determine the actual value contribution of each marketing activity and allocate budgets accordingly.

“The technological infrastructure for marketing measurement is business-critical today. Companies that invest here achieve a 43% higher marketing ROI than their competitors.” – Forrester Wave Report: Marketing Measurement Technologies, 2025

The technological foundation of our quality control process is continuously developed to keep pace with constantly changing requirements and possibilities. Our dedicated technology team regularly evaluates new tools and methodologies, tests innovative approaches, and integrates proven solutions into our stack.

This ensures that our clients always benefit from cutting-edge technologies without having to deal with the complexity and constant changes in the marketing technology landscape themselves.

Implementation Hurdles and How Brixon Overcomes Them

Implementing an effective quality control process is not automatic. According to a McKinsey study, 70% of all digital transformation projects fail – often due to predictable hurdles. At Brixon, we have learned from numerous implementation projects and developed a framework that identifies and systematically overcomes typical stumbling blocks.

The Typical Stumbling Blocks in Marketing Performance Measurement

Before we look at solutions, it’s important to understand the most common hurdles that companies encounter when implementing a marketing measurement system:

• Data silos and fragmentation: In 83% of companies, marketing, CRM, and sales data exist in isolated systems without automated connection.
• Technical implementation problems: According to a Gartner analysis, 64% of all analytics implementations have significant technical deficiencies that affect data quality.
• Marketing-sales alignment: According to Forrester, 59% of B2B companies have conflicts between marketing and sales in the definition and evaluation of leads.
• Competence gaps: 71% of medium-sized companies do not have the specialized know-how for advanced marketing measurement.
• Process problems: 68% of companies lack standardized processes for data-driven optimization and decision-making.

These hurdles often cause measurement initiatives to stall, be incompletely implemented, or not deliver the expected results.

How the Brixon Process Integrates with Your Existing Systems

A key element of our approach is seamless integration into your existing technology and process landscape. We don’t rely on radical restructuring or replacing functioning systems, but on intelligent integration and gradual optimization.

Our integration process includes:

• Comprehensive system audit: Detailed inventory of your existing systems, data flows, and processes.
• Gap analysis: Identification of missing components and optimization potential in your current infrastructure.
• Integration instead of replacement: Use of APIs and middleware solutions to connect existing systems.
• Agile implementation approach: Gradual implementation with rapid feedback cycles instead of big-bang implementation.
• Hybrid teams: Close collaboration between our specialists and your internal stakeholders for knowledge transfer and sustainable implementation.

This integrative approach minimizes disruptions and maximizes the benefit of existing investments. At the same time, gaps are targeted and critical optimizations are made to establish a complete measurement framework.

The First 90 Days: How Quickly We Achieve Measurable Results

A common objection to comprehensive measurement initiatives is the supposedly long time until the first added value. Our 90-day quick-win approach refutes this assumption by delivering early successes quickly while simultaneously laying the foundation for long-term excellence.

The 90-day plan is divided into three phases:

1. Phase 1 (Days 1-30): Foundation & Quick Wins
   • Implementation of the basic tracking infrastructure
   • Setup of the most important conversion tracking points
   • Establishment of automated performance dashboards
   • Identification and resolution of acute performance problems
2. Phase 2 (Days 31-60): Optimization & Deepening
   • Implementation of advanced tracking functions
   • Integration of CRM and marketing automation data
   • Start of systematic A/B tests in high-volume areas
   • First data-driven budget reallocations
3. Phase 3 (Days 61-90): Scaling & Anchoring
   • Complete integration of all relevant data sources
   • Establishment of regular optimization cycles
   • Implementation of advanced attribution
   • Training your employees for sustainable use

This structured approach delivers concrete improvements in the first 30 days and a fully functioning quality control system within 90 days. The early successes generate momentum and acceptance, while the later deepening ensures long-term excellence.

Typical results after 90 days:

• Complete transparency across the performance of all marketing channels
• 15-25% efficiency increase through optimization of below-average campaigns
• Implemented tracking infrastructure with 95%+ data accuracy
• Established optimization cycles with demonstrable performance impact
• Trained internal teams that can use the system independently

“Brixon’s pragmatic 90-day approach convinced us. Instead of endless conceptualization and theoretical discussions, we quickly saw concrete improvements while simultaneously laying the foundation for long-term success.” – Client from the industrial sector, 2025

Our approach to overcoming implementation hurdles combines technical expertise with change management know-how. We understand that the best technical solutions remain ineffective if they aren’t integrated into the organizational culture and daily work processes. That’s why we place special emphasis on:

• Early involvement of all relevant stakeholders
• Transparent communication of goals, approach, and expected results
• Knowledge transfer and empowerment of your employees
• Agile implementation adapted to your company reality
• Sustainable anchoring in processes and decision-making structures

This ensures that the quality control process is not just technically implemented but actually lived and develops sustainable impact.

The Brixon Revenue Growth Blueprint: Your Path to Measurable Growth

The Quality Control Process is a central building block in the more comprehensive Brixon Revenue Growth Blueprint – our strategic framework for sustainable, measurable company growth. A McKinsey study shows that companies with a structured growth approach have a 30% higher probability of success with growth initiatives than companies with ad-hoc approaches.

The Structured Approach for Plannable Revenue Growth

The Brixon Revenue Growth Blueprint combines strategic planning, tactical excellence, and continuous measurement into a coherent overall system. It is based on the insight that sustainable growth can only be achieved by integrating all growth-relevant elements.

The four core elements of the Blueprint:

1. Strategic Foundation: Development of a data-driven growth strategy with clear goals, defined target groups, and differentiated positioning.
2. Revenue Engine: Building an integrated lead generation and conversion machine with optimized customer journeys across all touchpoints.
3. Performance Optimization: Continuous, data-driven optimization of all growth activities through the Quality Control Process.
4. Scale & Expand: Systematic scaling of successful approaches and strategic expansion into new segments or markets.

The Quality Control Process is the link between these elements: It ensures that all activities are measurable, continuously optimized, and contribute to the overarching growth goal.

How You Benefit from Our Quality Control System

The Brixon Quality Control Process provides your company with concrete, measurable, and noticeable benefits that go far beyond traditional marketing services:

• Maximum ROI of your marketing investments: According to a Deloitte analysis, companies with advanced marketing measurement increase their ROMI by an average of 15-30% compared to the industry average.
• Complete transparency: You always know exactly which marketing activities deliver what value contribution – no more “black box” marketing.
• Agile responsiveness: Rapid identification of performance problems and opportunities enables immediate adjustments.
• Continuous improvement: Systematic optimization cycles lead to steadily increasing performance across all channels and campaigns.
• Strategic budget allocation: Data-driven decisions about budget distribution maximize the effectiveness of every euro invested.
• Demonstrable successes: Concrete, reliable figures on the value contribution of marketing strengthen its position in the company.

The special added value lies in the combination of measurability and continuous improvement: You not only gain transparency about current performance but also a structured process that steadily increases this performance.

Next Steps: How to Get Started with Brixon

The path to an effective quality control process and measurable marketing success begins with concrete first steps. We have developed a structured onboarding process that quickly and smoothly leads you to initial successes:

1. Strategy workshop: In an intensive workshop, we analyze your current situation, identify the greatest potentials, and define measurable goals for the collaboration.
2. Performance audit: We conduct a comprehensive analysis of your current marketing performance, including technical infrastructure, data quality, and optimization potentials.
3. 90-day implementation plan: Based on the results, we develop a tailored plan for the first 90 days with concrete milestones and expected outcomes.
4. Setup phase: Our specialists implement the necessary tracking infrastructure and establish the basis for continuous performance monitoring.
5. First optimization cycles: After just a few weeks, we start the first data-driven optimization measures to achieve measurable improvements quickly.

This structured onboarding process ensures that you quickly see initial results while simultaneously laying the foundation for long-term success.

To make getting started as easy as possible, we offer three options:

• Revenue Growth Strategy: A comprehensive analysis and strategic plan for measurable growth.
• Performance Audit: A detailed analysis of your current marketing performance with concrete recommendations for action.
• Quick Win Implementation: Rapid implementation of fundamental quality control elements for quick improvements.

“The decisive difference with Brixon is the consistently results-oriented approach. Instead of nebulous creativity promises, we received measurable results and complete transparency – and that from day one.” – CEO of a B2B technology company, 2025

The next step is up to you: Contact us for a non-binding strategy discussion in which we together analyze your specific situation and identify concrete growth potentials.

At brixongroup.com/kontakt you can schedule an appointment directly or send us your inquiry. Our team will respond within one business day.

Frequently Asked Questions About the Quality Control Process at Brixon