Dynamic Content Without a Dev Team: No-Code Tools for Personalized Website Experiences
Table of Contents Why Personalized Website Experiences are Essential in B2B The No-Code Revolution: Marketing Without Developer Dependency Mutiny: The B2B Specialist for Account-Based Personalization Dynamic Yield: Enterprise Personalization Powered by AI Right Message: Personalization for Creators and Marketers Webflow Optimize (formerly Intellimize): AI-Powered Testing Other No-Code Personalization Tools at a Glance How to Choose […]
Brand Search vs. Generic Search: What Your Google Data Reveals About Brand Awareness
Table of Contents What Brand Search Really Means – and Why You Need to Know the Difference Why the Brand vs. Generic Search Ratio Is Crucial for B2B Companies How to Analyze Your Google Data the Right Way: Measuring Brand vs. Generic Search Benchmarks and Realistic Expectations: What’s Normal? Brand Searches as an Indicator of […]
Building a Strategic First-Party Data Approach: What Truly Matters After the Demise of Cookies
Table of Contents The End of Third-Party Cookies: Why First-Party Data Is Now Essential for Survival First-Party Data Strategy 2025: The Cornerstones of Your Data Infrastructure Consent Management: How to Collect Legally Valid Consents Progressive Profiling: How to Gather Data Without Annoying Users Implementing a Preference Center: The Key to Voluntary Data Sharing CRM Integration […]
Email marketing is dead? These 4 automation workflows will still consistently generate leads in 2025
Contents Why Email Marketing Will Be Anything But Dead in 2025 Automation Basics: What You Need to Know Workflow #1: Onboarding Sequences After Content Downloads Workflow #2: Behavioral Lead Nurturing – Turning Data into Dialogue Workflow #3: Re-Engagement Automations for Inactive Leads Workflow #4: Event-Based Trigger Mails for User Actions Technical Setup: Turning Theory into […]
Why Your Best Case Studies Dont Belong on Your Website – And Where They Do
Table of Contents Why Your Website Is the Wrong Place for Your Best Case Studies LinkedIn Articles: Organic Reach for Your Case Studies in B2B Account-Based Marketing: Personalized Case Studies for Your Top Accounts Sales Enablement: Case Studies as a Powerful Sales Tool Paid Content Promotion: Targeted Distribution for Defined Audiences Community Platforms and Industry […]
From Website Analysis to Implementation: A Realistic 30-Day Roadmap
Table of Contents Why 30 Days Is the Right Timeframe The Basics: What You Really Need Week 1: Analysis and Prioritization (Days 1-7) Week 2: Implementing Quick Wins (Days 8-14) Week 3: Content Optimization (Days 15-21) Week 4: Technical Improvements and Testing Setup (Days 22-30) Measuring Success: How to Track Your Progress The Most Common […]
Competitor research for mid-sized companies: Which tools are truly worth it (and which you can skip)
Table of Contents Why Competitor Research Works Differently for SMEs Than for Large Corporates Premium Tools Compared: SEMrush, Ahrefs & Alternatives Underrated Alternatives: SpyFu, BuiltWith and Niche Tools Free Tools: What They Really Offer (and What They Dont) Hands-On Test: Which Insights Are Truly Actionable? Tool Recommendations by Company Size and Budget The 5 Most […]
The 3-Minute Check: Is Your Website Optimized for Decision Makers or Just for Google?
Table of Contents Why This 3-Minute Check Can Save Your Rankings Homepage for Decision Makers vs. Homepage for Google – Whats the Difference? The 3-Minute Checklist: 5 Criteria for Decision Maker-Optimized B2B Homepages Criterion 1: Above-the-Fold Clarity – The First 3 Seconds Decide Criterion 2: Focus on Outcomes, Not Just Features Criterion 3: Social Proof […]
Sales-Ready vs. Marketing-Qualified: Why This Distinction Can Sabotage Your Pipeline
Table of Contents The Problem with Rigid MQL/SQL Definitions The Hidden Costs of the MQL/SQL Split Alternative Models: Ways Out of the Pipeline Trap Account-Based Scoring: The Paradigm Shift Intent-Based Qualification: Buyer Intent Over Checkboxes Hybrid Approaches: Marketing and Sales at the Helm Together Case Studies: How Companies Optimized Their Pipeline Implementation: First Steps Toward […]
How to Tell If Your Sales Team Is Actually Using Your Marketing Leads – 5 CRM Reports That Provide Clarity
Table of Contents The Problem: When Marketing Leads Get Lost in Sales Report #1: Lead Response Time Report – The Speed Check Report #2: Contact Attempt Frequency Report – Measuring Persistence Report #3: Lead Status Progression Report – The Pipeline Flow Indicator Report #4: Lost Reason Analysis – Why Do Your Leads Really Disappear? Report […]