Building Community for B2B Brands: Success Factors and Best Practices 2025
In the 2025 digital B2B landscape, community building is no longer just a nice-to-have but a decisive competitive factor. While brand loyalty was previously created primarily through product quality and service, current studies show: Companies with active communities generate 33% more revenue growth (McKinsey, 2024) and reduce their customer acquisition costs by up to 55% […]
Upsell Strategies: When Additional Growth Units Make Sense for Sustainable B2B Growth
In today’s competitive B2B landscape, simply acquiring new customers is no longer enough. The true key to sustainable growth lies in systematically expanding existing customer relationships. Current data confirms this impressively: According to a study by Bain & Company, increasing customer retention rates by just 5% can boost company profits by 25% to 95%. At […]
Customer Advisory Boards for Mid-Sized Companies: The Strategic Guide 2025
In a time when customer-centricity is more than just a buzzword, leading mid-sized companies are implementing structured forms of customer involvement. Customer Advisory Boards (CABs) have established themselves as a strategic instrument that goes far beyond traditional feedback mechanisms. This guide shows you how, as a mid-sized company, you can build an effective Customer Advisory […]
From Pilot to Scaling: Successful Governance Models for Cross-Country Roll-outs in B2B Mid-Market Companies
International expansion is among the most challenging growth strategies in the B2B sector – especially for mid-sized companies with limited resources. While 78% of German SMEs want to be internationally active according to the KfW Mittelstand Panel 2024, around 40% of cross-border roll-outs fail due to inadequate governance structures. The difference between costly failures and […]
ROI Review After 12 Months: How to Prove Marketing Success to Shareholders
Why 12-Month ROI Reviews Are Critical for B2B Growth In B2B marketing, you face a dual challenge: On one hand, you need to develop effective strategies that generate leads and customers in complex sales cycles. On the other hand, you must regularly prove the effectiveness of these measures to your shareholders. The second point is […]
KPIs After Project Completion: The 15 Critical Metrics for Measurable B2B Success
In the digital B2B landscape of 2025, project success is no longer defined by on-time completion alone—but by the measurable value contribution to business success. While 76% of companies complete projects on schedule, only 45% can demonstrate their actual business impact (Project Management Institute, 2024). The crucial question therefore is: Which key metrics truly reveal […]
Revenue-Growth Flywheel 2.0: The Strategic Balance Between Consolidation and Expansion for Sustainable B2B Growth
Table of Contents The Evolution to Revenue-Growth Flywheel 2.0: A New Growth Paradigm Market Reality 2025: The Imperative of Strategic Balance The Consolidation Side of the Equation: Maximizing Existing Customer Relationships The Expansion Component: Systematically Developing New Customers and Markets Integrating Both Flywheel Halves: Unleashing Synergy Effects Implementation in Practice: The 90-Day Plan for Your […]
Funnel Visualization with Figma: The Professional B2B Tutorial 2025
In the data-driven B2B marketing landscape of 2025, a structured sales process is the key to predictable growth. According to the current Forrester Report “Marketing Funnel Optimization 2025”, companies with clearly visualized sales funnels experience 34% higher conversion rates than their competitors. Effective visualization of your marketing and sales funnel is no longer just a […]
Slack Workflow Builder: How to Automate Reminders for Stuck Leads and Boost Your B2B Conversion
Table of contents: Why stuck leads in B2B are a costly problem The Slack Workflow Builder as a solution approach for proactive lead management Step-by-step guide: Setting up automatic reminders for stuck leads Best practices for effective lead reminders in Slack Measuring and optimizing your lead reminder workflows Integration into your B2B sales process with […]
Content Refreshing 2025: Transform Old Blog Posts into High-Converting Marketing Assets
Table of Contents Hidden Treasures in Your Blog: ROI Potential Through Strategic Content Refreshing Mastering Content Audits: Scientific Methods to Identify Update Candidates SEO Optimization for 2025: How to Make Old Content Fit for Current Algorithms and E-E-A-T From Information to Conversion: Psychologically Sound Strategies for Lead Generation Content Repurposing: One Blog Post, Ten Formats […]