Agile vs. Classic Project Management: The Hybrid Approach for Demonstrably Successful B2B Projects
Table of Contents The Evolution of Project Management: Classical, Agile, and Hybrid in 2025 Classical Project Management: Strengths, Weaknesses, and Ideal Use Cases Agile Project Management: Empirical Findings on Effectiveness in B2B Contexts The Brixon Hybrid Approach: Data-Driven Combination of Agility and Structure Practical Implementation: The Transition Roadmap to Hybrid Project Management Key Metrics and […]
Google Search Ads vs. LinkedIn Message Ads: The B2B Comparison with Experience Values 2025
Table of Contents The Challenge of Choosing the Right Ad Channel in B2B (2025) Google Search Ads: How They Work, Strengths and Challenges Keywords as Success Factor: Selection and Optimization Performance Data and Benchmarks for B2B (2025) New Features and AI Integration in Google Ads LinkedIn Message Ads: Personal B2B Communication Targeting Options and Precision […]
Change Management: How to Successfully Prepare Teams for New Processes
Table of Contents Introduction: Change Management in the B2B Context 2025 Change Management 2025: Data and Facts on Process Transformation in German Companies Why Do Change Processes Fail? The 5 Biggest Obstacles in Mid-sized Companies The Change Management Framework for B2B Mid-sized Companies Change Leadership: Guiding People Through the Change Process The Change Communication Strategy: […]
Benchmark Study 2025: How Top Performers in the DACH Industrial Sector Achieve Three Times Higher Conversion Rates
In a time where digital distribution channels are gaining increasing importance in the B2B sector, companies in the DACH region face the crucial question: How well do our marketing and sales measures convert compared to the competition? The Brixon Group, in collaboration with leading market research institutes, has conducted a comprehensive benchmark study that provides […]
Compelling Case Studies: How to Create Impactful B2B Success Stories in 2025
A professionally designed case study can make the decisive difference for B2B companies. According to current data from the Content Marketing Institute (2025), case studies significantly influence the purchasing process for 73% of B2B decision-makers – yet only 34% of companies use them effectively. In this article, you’ll learn how to prepare your success stories […]
LinkedIn Algorithm 2025: Dos & Don’ts for Organic Visibility in the B2B Sector
Introduction: The LinkedIn Algorithm 2025 The Core Mechanics of the LinkedIn Algorithm 2025 Content Strategy: What the Algorithm Rewards Engagement Patterns: Quality Over Quantity Profile Optimization for Algorithmic Visibility Algorithm Penalties: What You Should Avoid Tactical Implementation for B2B Companies Analytics Tools and Performance Measurement Future Trends and Outlook Frequently Asked Questions about the LinkedIn […]
The Modern B2B Buying Journey: Why Buyers Complete 80% of Their Journey Alone – and How You Can Still Remain Visible
In the digital era, the B2B buying journey has fundamentally changed. While salespeople once controlled the flow of information, today’s B2B decision-makers conduct independent research and often only contact providers after completing 80% of their buying journey. This development presents enormous challenges for marketing and sales teams – but also offers opportunities for companies that […]
LinkedIn Ads Mannheim: B2B Leads for the Rhine-Neckar Metropolitan Region
Table of Contents LinkedIn Ads in Mannheim: Why the Metropolitan Region Offers Unique Opportunities LinkedIn Ads Strategy for Mannheim B2B Companies The Best LinkedIn Ads Formats for Mannheim Businesses Optimizing LinkedIn Targeting for the Rhine-Neckar Metropolitan Area Measuring and Optimizing Successful LinkedIn Ads Campaigns in Mannheim LinkedIn Ads Agencies vs. In-house: What Works in Mannheim? […]
LinkedIn Ads Mannheim: B2B Lead Generation for the Metropolitan Region
Table of Contents LinkedIn Ads Mannheim: Why the Metropolregion Is Perfect for B2B Lead Generation The LinkedIn Ads Landscape in the Rhine-Neckar Triangle: Opportunities and Challenges LinkedIn Advertising Mannheim: Strategies for Local B2B Companies Successful LinkedIn Campaigns in the Metropolregion: Real-World Examples and Case Studies LinkedIn Ads Costs and ROI in Mannheim: What B2B Companies […]
Marketing Agency Mannheim: B2B Power from the City of Squares
Table of Contents B2B Marketing in Mannheim: An Overview Why Mannheim B2B Companies Face Unique Marketing Challenges The Best B2B Marketing Strategies for Businesses in Mannheim Success Stories: B2B Marketing Cases from the Rhine-Neckar Region Marketing Agency Mannheim: What to Look for When Choosing Digital Transformation in the City of Squares: Trends and Opportunities The […]