Creating B2B Campaign Briefs: The Ultimate Guide with Template 2025
The Power of a Structured Campaign Brief in B2B Marketing A precise campaign brief is the difference between a targeted marketing offensive and a costly wastage of resources. In the B2B sector, where purchasing decisions are complex and sales cycles long, the importance of a structured brief becomes even more crucial. According to a recent […]
Optimally Control Data Access: How to Set Up User Roles in Business Tools Professionally [2025]
Table of Contents Fundamentals of User Role Management in Enterprise Context The 5 Biggest Data Access Challenges in Enterprises by 2025 User Role Frameworks: Which Approach Fits Your Organization? 7 Steps for Systematically Implementing User Roles Role Management in Key B2B Tools of Your Stack How to Successfully Implement Access Management Technically Change Management: Getting […]
On-Page SEO Checklist Before Relaunch: 15 Critical Checkpoints for B2B Websites in 2025
Why a Strategic SEO Check Before Relaunch Determines Your Business Success In the digital business world of 2025, the decision to relaunch a website is often unavoidable. Whether due to outdated technology, obsolete design, or strategic realignments – every B2B company eventually faces this challenge. What many decision-makers underestimate: A relaunch without a thorough on-page […]
Effective Project Communication 2025: Slack Channels & Naming Conventions for Maximum Project Success
Table of Contents The Importance of Structured Communication for Project Success Fundamentals of Effective Slack Organization in B2B Projects Naming Conventions for Slack Channels: Best Practices 2025 Implementing a Slack Channel Framework in Your Organization Industry-Specific Adaptations and Special Considerations Integrating Slack with Other Collaboration Tools Success Stories: How Structured Communication Improves Project Results Conclusion: […]
Project Kickoff Preparation: The Essential Documents for a Successful Project Start in the B2B Sector
The first phase of any project significantly determines its subsequent success or failure. According to the Project Management Institute (PMI), around 11.4% of all projects fail due to inadequate requirements gathering and resource planning – factors that must be addressed during the kick-off phase. A structured project start not only saves valuable time and resources […]
Transparency Instead of Empty Promises: Why Brixon Deliberately Sets Limits – and How This Protects Your B2B Growth
Table of Contents The Specialist Revolution: Why Marketing Generalists Will Fail in 2025 Data-Driven Decisions: When and Why Brixon Says “No” B2B Marketing in Transition: The Measurable Benefits of Specialization Quality Through Focus: How Deliberate Limitations Boost Your Performance Practical Examples: Success Stories Through Strategic Limitation Transparent From the Start: The Brixon Revenue Growth Blueprint […]
B2B Growth Strategy Proven In Practice: How a Mid-Sized Company Increased Their Lead Pipeline by 220%
Table of Contents B2B Lead Generation 2025: Challenges and Opportunities for Mid-sized Companies Initial Situation: A Mid-sized Company with Classic Marketing Challenges Strategy Development: The Revenue Growth Blueprint as a Solution Approach Implementation: Content, Campaigns, and Processes That Actually Work Results: 220% Pipeline Growth and Other Measurable Successes Learnings: Transferable Insights for Other B2B Companies […]
Agile vs. Classic Project Management: The Hybrid Approach for Demonstrably Successful B2B Projects
Table of Contents The Evolution of Project Management: Classical, Agile, and Hybrid in 2025 Classical Project Management: Strengths, Weaknesses, and Ideal Use Cases Agile Project Management: Empirical Findings on Effectiveness in B2B Contexts The Brixon Hybrid Approach: Data-Driven Combination of Agility and Structure Practical Implementation: The Transition Roadmap to Hybrid Project Management Key Metrics and […]
Video Testimonials in B2B Marketing: Data-Driven Strategies for 80% More Conversions [2025]
In a world where trust is the currency of successful B2B relationships, video testimonials have established themselves as a powerful tool for increasing conversions. This analysis explores why video testimonials have become indispensable for medium-sized B2B companies in 2025 and how you can achieve measurable results through a structured strategy. Table of Contents The Strategic […]
Workshop flow: How to outline your revenue growth strategy in just one day
Table of Contents Why B2B Companies Need a Clear Revenue Growth Strategy in 2025 Optimal Preparation for Your Revenue Growth Workshop Methods and Tools for a Successful Revenue Growth Workshop The Morning: Analysis and Potential Assessment The Afternoon: Strategy Development and Action Planning Workshop Conclusion: Developing Concrete Action Plans Successful Implementation: How to Execute the […]