Free vs. Premium Tools: The True ROI of Marketing Software in B2B [2025]
In the fast-paced world of B2B marketing, decision-makers face the daily challenge of selecting the right tools for their companies. The tempting variety of free solutions competes with premium offerings that sometimes require substantial investments. A central question drives many of our clients: Is the switch from free to paid marketing tools really worth it? […]
Proof of Concept in B2B Marketing: When a Pilot Project Really Saves Costs and Ensures Success
In the dynamic B2B marketing landscape of 2025, decision-makers face a fundamental challenge: How can innovative marketing technologies and strategies be implemented without wasting valuable resources? The answer often lies in the targeted use of proof-of-concept projects, which serve as a strategic tool for risk minimization and decision-making. But when is the effort of a […]
Support Models After Go-Live: Securing Long-term Marketing Success After Project Completion
The champagne corks are popping, the new marketing automation system is live, the website has been relaunched, or the lead generation campaign is finally up and running. The go-live of a marketing project is a milestone that teams rightfully celebrate. But what many companies underestimate: The launch doesn’t mark the end, but the actual beginning […]
The Brixon Quality Control Process: How We Guarantee Measurable Marketing Success in B2B
There’s an uncomfortable truth in digital B2B marketing: According to a recent Gartner study, only 33% of B2B marketing executives can precisely measure the ROI of their activities. The consequence? Billions in marketing budgets are spent annually without clear evidence of success. At Brixon Group, we have a clear mission: We transform marketing into a […]
5 Common Objections to Demand Generation – Debunked with Data (2025)
Why Demand Generation Is Essential for B2B Companies In an era where digital transformation and changing buying habits are fundamentally reshaping the B2B landscape, demand generation stands at the center of successful growth strategies. But what exactly does this term encompass? Demand generation includes all marketing activities that systematically create awareness, interest, and demand for […]
Performance Marketing Readiness Check 2025: Is Your B2B Team Ready for Measurable Growth?
The digital transformation has fundamentally changed the B2B landscape. In a world where 78% of B2B purchasing decisions are influenced by digital touchpoints (Forrester, 2024), performance marketing is no longer optional—it’s business-critical. Yet despite this realization, many companies struggle with implementation. According to a recent McKinsey study (2025), B2B companies with mature performance marketing capabilities […]
Crafting Legally Sound Growth Guarantees: The B2B Guide 2025
In the B2B marketing world, growth promises and success guarantees are powerful selling points – yet they can quickly turn into legal pitfalls. In 2025, sensitivity to legal risks in marketing is higher than ever before. A recent analysis by the Wettbewerbszentrale (German Competition Centre) shows: In the last year alone, the number of cease-and-desist […]
Brixon Group’s 4 Reasons for Eliminating Hourly Rates
In the rapidly evolving B2B marketing landscape, pricing strategy represents a crucial strategic factor for agencies. While according to a HubSpot study (2024), 63% of marketing agencies still primarily bill by hourly rates, there is a clear trend toward alternative compensation models. The Brixon Group has deliberately decided against the traditional hourly rate model – […]
Contract-Checklist 2025: 15 Essential Check Points Before Signing a Contract
Table of Contents Contract Risks 2025: Why a Structured Review is Crucial for Business Success The 15-Point Contract Checklist at a Glance Core Elements of Every Contract: Parties, Services, and Terms (Points 1-5) Risk Management and Liability Issues (Points 6-9) Compliance and Protection of Sensitive Company Assets (Points 10-12) Contract Termination and Conflict Resolution (Points […]
Shadow Costs in B2B Marketing: The Hidden Price Drivers Behind Cheap Offers [2025]
In the fast-paced B2B marketing landscape of 2025, decision-makers face a crucial question: Opt for cost-effective providers or invest in higher-quality, seemingly more expensive solutions? What appears to be a cost-saving measure at first glance often turns out to be a costly misstep upon closer examination. This article illuminates the hidden cost factors in B2B […]