Create Your Own B2B Marketing Reports in 30 Minutes (2025)
Table of Contents Data-Driven B2B Marketing: The New Challenge for Mid-Sized Companies The Data Gap in B2B Marketing (with Current Statistics 2025) Why Traditional Reporting Methods Are No Longer Sufficient Self-Service Reporting as a Competitive Advantage Understanding Query Builders: The Tool for Autonomous Reporting in B2B Marketing What Exactly is a Query Builder and How […]
Web Analytics Audit 2025: Ensure Data Quality & Avoid Sampling Issues – The B2B Guide
The accuracy of your web analytics data directly determines the ROI of your entire digital marketing strategy. Yet according to current figures from the Digital Analytics Association Report 2025, up to 67% of all B2B companies are working with flawed or incomplete analytics setups. Even more concerning: Many decision-makers aren’t even aware of this issue. […]
Content Approval Workflows with Notion: Workflow Optimization for B2B Marketing Teams
Table of Contents Content Bottlenecks in B2B Companies: Data-Driven Analysis of Challenges Why Notion? Advantages for B2B Content Management Compared to Alternatives Step-by-Step: Building a Customized Content Approval Workflow in Notion Templating Strategy: Standardized Processes for Various Content Types Stakeholder Management: Roles, Responsibilities, and Communication in the Approval Process Automation and Integration: Connecting Notion with […]
Landingpage Optimization Live: How Our Screencasts Boost Your B2B Conversion Rate
Table of Contents Why Landing Page Optimization Is Crucial in B2B Marketing in 2025 Our Screencast Series: Live Optimization for Measurably More Conversions Optimization Area 1: Psychology & Trust on B2B Landing Pages Optimization Area 2: Technical Performance & UX Design Optimization Area 3: Optimizing Conversion Elements Optimization Area 4: Testing & Analytics for Continuous […]
Design Systems with Atomic Components: The Key to High-Converting B2B Websites in 2025
Design Systems as Growth Engines for B2B Companies In the digital transformation, design systems have evolved from a trend to a business-critical investment. A design system is more than just a collection of UI components – it’s a structured framework of reusable elements, guidelines, and best practices that makes a company’s digital communication consistent, efficient, […]
UTM Naming Convention: Template for Consistent Campaign Tracking in B2B
Table of Contents: The Strategic Importance of UTM Tracking in B2B Marketing UTM Parameter Basics: The Five Key Parameters in Detail Why a Standardized UTM Naming Schema is Essential The Cost of Missing Standards: Common Pitfalls and Their Impact The Perfect UTM Naming Schema: Practical Construction Principles Implementation Guide: Introducing UTM Standards in Your Organization […]
The Strategic HubSpot Training Plan: From Novice to Competent Team in 4 Weeks – Data-Driven Success Formula for B2B Companies
Table of Contents The Strategic HubSpot Training Plan: From Beginner to Professional in 28 Days State of HubSpot 2025: Data, Facts, and Implementation Hurdles The 4-Week Blueprint for Systematic Knowledge Transfer Week 1: Fundamentals and Marketing Hub Mastery Week 2: Sales Hub and B2B Lead Management Week 3: Service Excellence and Content Strategy Week 4: […]
Creating B2B Campaign Briefs: The Ultimate Guide with Template 2025
The Power of a Structured Campaign Brief in B2B Marketing A precise campaign brief is the difference between a targeted marketing offensive and a costly wastage of resources. In the B2B sector, where purchasing decisions are complex and sales cycles long, the importance of a structured brief becomes even more crucial. According to a recent […]
Optimally Control Data Access: How to Set Up User Roles in Business Tools Professionally [2025]
Table of Contents Fundamentals of User Role Management in Enterprise Context The 5 Biggest Data Access Challenges in Enterprises by 2025 User Role Frameworks: Which Approach Fits Your Organization? 7 Steps for Systematically Implementing User Roles Role Management in Key B2B Tools of Your Stack How to Successfully Implement Access Management Technically Change Management: Getting […]
On-Page SEO Checklist Before Relaunch: 15 Critical Checkpoints for B2B Websites in 2025
Why a Strategic SEO Check Before Relaunch Determines Your Business Success In the digital business world of 2025, the decision to relaunch a website is often unavoidable. Whether due to outdated technology, obsolete design, or strategic realignments – every B2B company eventually faces this challenge. What many decision-makers underestimate: A relaunch without a thorough on-page […]