Effective Project Communication 2025: Slack Channels & Naming Conventions for Maximum Project Success
Table of Contents The Importance of Structured Communication for Project Success Fundamentals of Effective Slack Organization in B2B Projects Naming Conventions for Slack Channels: Best Practices 2025 Implementing a Slack Channel Framework in Your Organization Industry-Specific Adaptations and Special Considerations Integrating Slack with Other Collaboration Tools Success Stories: How Structured Communication Improves Project Results Conclusion: […]
Project Kickoff Preparation: The Essential Documents for a Successful Project Start in the B2B Sector
The first phase of any project significantly determines its subsequent success or failure. According to the Project Management Institute (PMI), around 11.4% of all projects fail due to inadequate requirements gathering and resource planning – factors that must be addressed during the kick-off phase. A structured project start not only saves valuable time and resources […]
Transparency Instead of Empty Promises: Why Brixon Deliberately Sets Limits – and How This Protects Your B2B Growth
Table of Contents The Specialist Revolution: Why Marketing Generalists Will Fail in 2025 Data-Driven Decisions: When and Why Brixon Says “No” B2B Marketing in Transition: The Measurable Benefits of Specialization Quality Through Focus: How Deliberate Limitations Boost Your Performance Practical Examples: Success Stories Through Strategic Limitation Transparent From the Start: The Brixon Revenue Growth Blueprint […]
B2B Growth Strategy Proven In Practice: How a Mid-Sized Company Increased Their Lead Pipeline by 220%
Table of Contents B2B Lead Generation 2025: Challenges and Opportunities for Mid-sized Companies Initial Situation: A Mid-sized Company with Classic Marketing Challenges Strategy Development: The Revenue Growth Blueprint as a Solution Approach Implementation: Content, Campaigns, and Processes That Actually Work Results: 220% Pipeline Growth and Other Measurable Successes Learnings: Transferable Insights for Other B2B Companies […]
Video Testimonials in B2B Marketing: Data-Driven Strategies for 80% More Conversions [2025]
In a world where trust is the currency of successful B2B relationships, video testimonials have established themselves as a powerful tool for increasing conversions. This analysis explores why video testimonials have become indispensable for medium-sized B2B companies in 2025 and how you can achieve measurable results through a structured strategy. Table of Contents The Strategic […]
Workshop flow: How to outline your revenue growth strategy in just one day
Table of Contents Why B2B Companies Need a Clear Revenue Growth Strategy in 2025 Optimal Preparation for Your Revenue Growth Workshop Methods and Tools for a Successful Revenue Growth Workshop The Morning: Analysis and Potential Assessment The Afternoon: Strategy Development and Action Planning Workshop Conclusion: Developing Concrete Action Plans Successful Implementation: How to Execute the […]
Free vs. Premium Tools: The True ROI of Marketing Software in B2B [2025]
In the fast-paced world of B2B marketing, decision-makers face the daily challenge of selecting the right tools for their companies. The tempting variety of free solutions competes with premium offerings that sometimes require substantial investments. A central question drives many of our clients: Is the switch from free to paid marketing tools really worth it? […]
Proof of Concept in B2B Marketing: When a Pilot Project Really Saves Costs and Ensures Success
In the dynamic B2B marketing landscape of 2025, decision-makers face a fundamental challenge: How can innovative marketing technologies and strategies be implemented without wasting valuable resources? The answer often lies in the targeted use of proof-of-concept projects, which serve as a strategic tool for risk minimization and decision-making. But when is the effort of a […]
Support Models After Go-Live: Securing Long-term Marketing Success After Project Completion
The champagne corks are popping, the new marketing automation system is live, the website has been relaunched, or the lead generation campaign is finally up and running. The go-live of a marketing project is a milestone that teams rightfully celebrate. But what many companies underestimate: The launch doesn’t mark the end, but the actual beginning […]
The Brixon Quality Control Process: How We Guarantee Measurable Marketing Success in B2B
There’s an uncomfortable truth in digital B2B marketing: According to a recent Gartner study, only 33% of B2B marketing executives can precisely measure the ROI of their activities. The consequence? Billions in marketing budgets are spent annually without clear evidence of success. At Brixon Group, we have a clear mission: We transform marketing into a […]