Stakeholder Alignment: Meeting Cadence Best Practices for Successful B2B Projects in 2025
Table of Contents The Strategic Importance of Stakeholder Alignment in B2B Projects Core Principles of Effective Meeting Cadence The 5 Essential Meeting Types for Optimal Stakeholder Alignment Adapting Your Meeting Cadence to Different Project Phases Digital Tools and Technologies for Modern Stakeholder Alignment 2025 Implementing an Optimal Meeting Cadence in Your Organization Measurement & Optimization: […]
CFO Guide 2025: Accounting Treatment of Marketing Investments – Strategies for Financial Decision Makers
Table of Contents The Strategic Significance of Accounting Treatment for Marketing Expenses Legal Foundations: Marketing Investments According to German GAAP, IFRS, and Tax Law Marketing Expenditures: German GAAP vs. IFRS Comparison Intangible Assets in the Marketing Context Tax Classification of Advertising Activities Capitalization vs. Expense: Decision Criteria for Accounting Treatment of Marketing Criteria for Capitalizing […]
Exclusive Live Demo: How a B2B KPI Dashboard Achieves Measurable Revenue Increases for Our Clients
In a world where B2B decisions are increasingly data-driven, a professional KPI dashboard is no longer a nice-to-have, but a strategic competitive advantage. According to a recent study by Salesforce (2024), 73% of the fastest-growing B2B companies use centralized KPI dashboards to measure and optimize their marketing success. But what does such a dashboard look […]
Risk Management in B2B Marketing: Professionally Designing Exit Clauses & Success Guarantees
In a time when B2B marketing is becoming increasingly complex and investment-intensive, professional risk management is gaining importance. This article explores how you can secure your marketing investments through well-designed exit clauses and realistic performance guarantees. Table of Contents Risk Management in B2B Marketing: Current State 2025 Professionally Designing and Using Exit Clauses Properly Evaluating […]
The 90-Day Plan at Brixon: How We Systematically Transform Your B2B Marketing
The Science Behind the 90-Day Project Launch: Why This Timeframe Is Ideal In B2B marketing, time is a crucial factor. Projects that are too short don’t deliver sustainable results, while longer timeframes delay ROI and make it difficult to adapt to market changes. According to a 2023 McKinsey study, digital transformation projects with a clearly […]
Brixon Reach vs. Traditional Content Marketing: Data-Based Performance Analysis for B2B Growth 2025
Table of Contents The Revolution of B2B Lead Generation 2025 Classic Content Marketing: Foundation and Limitations The Evolution of Content Marketing Limitations in the B2B Sector Brixon Reach: A New Approach to B2B Communication Methodological Foundations of the Brixon Reach Concept Key Differentiators in Comparison Performance Analysis: Metrics in Direct Comparison Integrative Strategies: The Best […]
MQL-to-SQL Handover: 10 Professional Templates for Email & CRM Notes
The handover of leads from marketing to sales is one of the most critical moments in the B2B customer journey. According to recent data from Gartner, inefficient handover processes result in the loss of up to 70% of qualified leads. This guide provides you with 10 proven templates for emails and CRM notes that will […]
Transparent Pricing: B2B Marketing Budget Examples from Practice 2025
Updated: May 2025 | Reading time: 15 Min. Table of Contents The Challenge of Price Transparency in B2B Marketing Basic Models of Transparent Pricing in B2B Marketing Realistic Marketing Budgets by Company Size and Objective Practical Examples: Concrete Marketing Budgets and Their Impact The Revenue Growth Strategy: Budget Planning with Demonstrable ROI Price Transparency as […]
Total Economic Impact™: 450% ROI Through the Revenue Growth Strategy of the Brixon Group – A Case Study
In a time where B2B companies invest an average of 9.1% of their revenue in marketing, one question stands at the center: What actual economic value do these investments generate? This question becomes particularly relevant when we consider that according to a recent Forrester study, only 33% of B2B marketing leaders can precisely measure the […]
B2B Growth Flywheel ROI Calculator: Reaching Profitability in 12 Months – Data-Driven Amortization Analysis 2025
In the increasingly complex B2B environment of 2025, companies are looking for reliable paths to sustainable growth. Traditional marketing and sales approaches are reaching their limits – they’re too linear, too isolated, and don’t deliver sustainable results. The solution? A strategically implemented Growth Flywheel, whose cyclical, self-reinforcing nature enables continuous growth. But as with any […]