5 Common Objections to Demand Generation – Debunked with Data (2025)
Why Demand Generation Is Essential for B2B Companies In an era where digital transformation and changing buying habits are fundamentally reshaping the B2B landscape, demand generation stands at the center of successful growth strategies. But what exactly does this term encompass? Demand generation includes all marketing activities that systematically create awareness, interest, and demand for […]
Performance Marketing Readiness Check 2025: Is Your B2B Team Ready for Measurable Growth?
The digital transformation has fundamentally changed the B2B landscape. In a world where 78% of B2B purchasing decisions are influenced by digital touchpoints (Forrester, 2024), performance marketing is no longer optional—it’s business-critical. Yet despite this realization, many companies struggle with implementation. According to a recent McKinsey study (2025), B2B companies with mature performance marketing capabilities […]
Crafting Legally Sound Growth Guarantees: The B2B Guide 2025
In the B2B marketing world, growth promises and success guarantees are powerful selling points – yet they can quickly turn into legal pitfalls. In 2025, sensitivity to legal risks in marketing is higher than ever before. A recent analysis by the Wettbewerbszentrale (German Competition Centre) shows: In the last year alone, the number of cease-and-desist […]
Brixon Group’s 4 Reasons for Eliminating Hourly Rates
In the rapidly evolving B2B marketing landscape, pricing strategy represents a crucial strategic factor for agencies. While according to a HubSpot study (2024), 63% of marketing agencies still primarily bill by hourly rates, there is a clear trend toward alternative compensation models. The Brixon Group has deliberately decided against the traditional hourly rate model – […]
Contract-Checklist 2025: 15 Essential Check Points Before Signing a Contract
Table of Contents Contract Risks 2025: Why a Structured Review is Crucial for Business Success The 15-Point Contract Checklist at a Glance Core Elements of Every Contract: Parties, Services, and Terms (Points 1-5) Risk Management and Liability Issues (Points 6-9) Compliance and Protection of Sensitive Company Assets (Points 10-12) Contract Termination and Conflict Resolution (Points […]
Shadow Costs in B2B Marketing: The Hidden Price Drivers Behind Cheap Offers [2025]
In the fast-paced B2B marketing landscape of 2025, decision-makers face a crucial question: Opt for cost-effective providers or invest in higher-quality, seemingly more expensive solutions? What appears to be a cost-saving measure at first glance often turns out to be a costly misstep upon closer examination. This article illuminates the hidden cost factors in B2B […]
Stakeholder Alignment: Meeting Cadence Best Practices for Successful B2B Projects in 2025
Table of Contents The Strategic Importance of Stakeholder Alignment in B2B Projects Core Principles of Effective Meeting Cadence The 5 Essential Meeting Types for Optimal Stakeholder Alignment Adapting Your Meeting Cadence to Different Project Phases Digital Tools and Technologies for Modern Stakeholder Alignment 2025 Implementing an Optimal Meeting Cadence in Your Organization Measurement & Optimization: […]
CFO Guide 2025: Accounting Treatment of Marketing Investments – Strategies for Financial Decision Makers
Table of Contents The Strategic Significance of Accounting Treatment for Marketing Expenses Legal Foundations: Marketing Investments According to German GAAP, IFRS, and Tax Law Marketing Expenditures: German GAAP vs. IFRS Comparison Intangible Assets in the Marketing Context Tax Classification of Advertising Activities Capitalization vs. Expense: Decision Criteria for Accounting Treatment of Marketing Criteria for Capitalizing […]
Exclusive Live Demo: How a B2B KPI Dashboard Achieves Measurable Revenue Increases for Our Clients
In a world where B2B decisions are increasingly data-driven, a professional KPI dashboard is no longer a nice-to-have, but a strategic competitive advantage. According to a recent study by Salesforce (2024), 73% of the fastest-growing B2B companies use centralized KPI dashboards to measure and optimize their marketing success. But what does such a dashboard look […]
Risk Management in B2B Marketing: Professionally Designing Exit Clauses & Success Guarantees
In a time when B2B marketing is becoming increasingly complex and investment-intensive, professional risk management is gaining importance. This article explores how you can secure your marketing investments through well-designed exit clauses and realistic performance guarantees. Table of Contents Risk Management in B2B Marketing: Current State 2025 Professionally Designing and Using Exit Clauses Properly Evaluating […]