Workshop vs. Retainer: Which Engagement Model Boosts Your B2B Marketing Success?
In the dynamic landscape of B2B marketing, companies face a crucial question: How can we optimally structure collaboration with external marketing partners? Two models dominate the market: the focused workshop format and the continuous retainer relationship. Both approaches offer different advantages and are suitable for various company profiles. This article provides you with data-driven decision […]
Legally Using Customer Testimonials: The Complete Guide for B2B Companies (2025)
Table of Contents The Power of Customer Testimonials in Modern B2B Marketing Legal Foundations for Customer Testimonials in German-Speaking Countries B2B vs. B2C: Special Legal Challenges in the Business Context The Legally Secure Process: From Request to Publication Special Considerations for Different Testimonial Formats Common Legal Pitfalls and Practical Solutions Customer Testimonials as a Strategic […]
Automate Slack Notifications for Fresh Leads: How to Increase Your Conversion Rate by up to 27%
Table of Contents Why Response Time to Leads Determines Business Success The Business Impact of Real-Time Lead Notifications Technical Fundamentals: How Slack Lead Notifications Work Integration Options for Different Business Scenarios Implementation Guide: Setting Up Lead Notifications Without Programming Optimizing Lead Notifications for Maximum Actionability Advanced Strategies: From Alerts to Integrated Workflow Success Measurement and […]
Data Processing Agreement (DPA) for SaaS Tools: The Complete Practical Checklist 2025
Table of Contents The Critical Role of DPA for Your Business Legal Foundations: Understanding DPA in the B2B Context The Ultimate DPA Checklist for SaaS Tools: Essential Components Correctly Regulating International Data Transfers in a DPA How to Implement a DPA in Practice: Step-by-Step Guide Industry-Specific DPA Requirements Recognizing and Avoiding Common Pitfalls in DPAs […]
Error Analysis: The 7 critical weaknesses in B2B lead nurturing and how to systematically fix them
In the dynamic world of B2B marketing, the quality of lead nurturing significantly determines your sales success. Current studies show that up to 68% of all B2B companies are dissatisfied with their lead nurturing programs (Demand Gen Report, 2024). What are the causes of this sobering assessment? This article analyzes the seven most common weaknesses […]
Look & Feel: Design Guidelines for High-Conversion Mid-Funnel Content in B2B Marketing 2025
In a world where digital content is omnipresent, often it’s not the “what” but the “how” that determines the success of your B2B marketing efforts. While top-funnel content generates awareness and bottom-funnel elements support closing deals, the true key to sustainable growth often lies in the mid-funnel – precisely where prospects become qualified leads. Yet […]
The 10 Critical UTM Parameter Mistakes That Sabotage Your Marketing Tracking [2025]
# UTM Parameters: Fundamentals and Strategic Significance in 2025 In digital marketing, precise tracking has become indispensable rather than optional. UTM parameters represent the backbone of data-driven campaign analysis – yet according to a recent study by SEMrush (2024), 42% of companies implement these parameters without a clear strategy, significantly limiting their marketing effectiveness. ## […]
Identifying Intent Signals: Bombora, G2, and Echobot in the Major B2B Test
In the B2B landscape, early detection of purchase intent is crucial for sales success. Intent signals – digital indicators of active buying interest – have established themselves as game-changers for identifying potential customers during their research phase. But which intent tool delivers the best results for the German-speaking market? In this comprehensive test, we compare […]
Creating Storyboards for B2B Case Study Videos: The Complete Guide 2025
Table of Contents The Strategic Importance of Case Study Videos in B2B Marketing 2025 Fundamentals of Storyboarding: Why Planning Determines Success or Failure The 7-Step Process for Creating Effective Case Study Storyboards Key Elements of a Compelling B2B Case Study Storyboard Industry-Specific Adaptations: How to Optimize Your Case Study Storyboards The 5 Most Common Mistakes […]
Google Search Ads vs. LinkedIn Message Ads: The B2B Comparison with Experience Values 2025
Table of Contents The Challenge of Choosing the Right Ad Channel in B2B (2025) Google Search Ads: How They Work, Strengths and Challenges Keywords as Success Factor: Selection and Optimization Performance Data and Benchmarks for B2B (2025) New Features and AI Integration in Google Ads LinkedIn Message Ads: Personal B2B Communication Targeting Options and Precision […]