The 90-Day Plan at Brixon: How We Systematically Transform Your B2B Marketing
The Science Behind the 90-Day Project Launch: Why This Timeframe Is Ideal In B2B marketing, time is a crucial factor. Projects that are too short don’t deliver sustainable results, while longer timeframes delay ROI and make it difficult to adapt to market changes. According to a 2023 McKinsey study, digital transformation projects with a clearly […]
Brixon Reach vs. Traditional Content Marketing: Data-Based Performance Analysis for B2B Growth 2025
Table of Contents The Revolution of B2B Lead Generation 2025 Classic Content Marketing: Foundation and Limitations The Evolution of Content Marketing Limitations in the B2B Sector Brixon Reach: A New Approach to B2B Communication Methodological Foundations of the Brixon Reach Concept Key Differentiators in Comparison Performance Analysis: Metrics in Direct Comparison Integrative Strategies: The Best […]
MQL-to-SQL Handover: 10 Professional Templates for Email & CRM Notes
The handover of leads from marketing to sales is one of the most critical moments in the B2B customer journey. According to recent data from Gartner, inefficient handover processes result in the loss of up to 70% of qualified leads. This guide provides you with 10 proven templates for emails and CRM notes that will […]
Transparent Pricing: B2B Marketing Budget Examples from Practice 2025
Updated: May 2025 | Reading time: 15 Min. Table of Contents The Challenge of Price Transparency in B2B Marketing Basic Models of Transparent Pricing in B2B Marketing Realistic Marketing Budgets by Company Size and Objective Practical Examples: Concrete Marketing Budgets and Their Impact The Revenue Growth Strategy: Budget Planning with Demonstrable ROI Price Transparency as […]
Total Economic Impact™: 450% ROI Through the Revenue Growth Strategy of the Brixon Group – A Case Study
In a time where B2B companies invest an average of 9.1% of their revenue in marketing, one question stands at the center: What actual economic value do these investments generate? This question becomes particularly relevant when we consider that according to a recent Forrester study, only 33% of B2B marketing leaders can precisely measure the […]
B2B Growth Flywheel ROI Calculator: Reaching Profitability in 12 Months – Data-Driven Amortization Analysis 2025
In the increasingly complex B2B environment of 2025, companies are looking for reliable paths to sustainable growth. Traditional marketing and sales approaches are reaching their limits – they’re too linear, too isolated, and don’t deliver sustainable results. The solution? A strategically implemented Growth Flywheel, whose cyclical, self-reinforcing nature enables continuous growth. But as with any […]
Workshop vs. Retainer: Which Engagement Model Boosts Your B2B Marketing Success?
In the dynamic landscape of B2B marketing, companies face a crucial question: How can we optimally structure collaboration with external marketing partners? Two models dominate the market: the focused workshop format and the continuous retainer relationship. Both approaches offer different advantages and are suitable for various company profiles. This article provides you with data-driven decision […]
Legally Using Customer Testimonials: The Complete Guide for B2B Companies (2025)
Table of Contents The Power of Customer Testimonials in Modern B2B Marketing Legal Foundations for Customer Testimonials in German-Speaking Countries B2B vs. B2C: Special Legal Challenges in the Business Context The Legally Secure Process: From Request to Publication Special Considerations for Different Testimonial Formats Common Legal Pitfalls and Practical Solutions Customer Testimonials as a Strategic […]
Automate Slack Notifications for Fresh Leads: How to Increase Your Conversion Rate by up to 27%
Table of Contents Why Response Time to Leads Determines Business Success The Business Impact of Real-Time Lead Notifications Technical Fundamentals: How Slack Lead Notifications Work Integration Options for Different Business Scenarios Implementation Guide: Setting Up Lead Notifications Without Programming Optimizing Lead Notifications for Maximum Actionability Advanced Strategies: From Alerts to Integrated Workflow Success Measurement and […]
Data Processing Agreement (DPA) for SaaS Tools: The Complete Practical Checklist 2025
Table of Contents The Critical Role of DPA for Your Business Legal Foundations: Understanding DPA in the B2B Context The Ultimate DPA Checklist for SaaS Tools: Essential Components Correctly Regulating International Data Transfers in a DPA How to Implement a DPA in Practice: Step-by-Step Guide Industry-Specific DPA Requirements Recognizing and Avoiding Common Pitfalls in DPAs […]