Error Analysis: The 7 critical weaknesses in B2B lead nurturing and how to systematically fix them
In the dynamic world of B2B marketing, the quality of lead nurturing significantly determines your sales success. Current studies show that up to 68% of all B2B companies are dissatisfied with their lead nurturing programs (Demand Gen Report, 2024). What are the causes of this sobering assessment? This article analyzes the seven most common weaknesses […]
Look & Feel: Design Guidelines for High-Conversion Mid-Funnel Content in B2B Marketing 2025
In a world where digital content is omnipresent, often it’s not the “what” but the “how” that determines the success of your B2B marketing efforts. While top-funnel content generates awareness and bottom-funnel elements support closing deals, the true key to sustainable growth often lies in the mid-funnel – precisely where prospects become qualified leads. Yet […]
The 10 Critical UTM Parameter Mistakes That Sabotage Your Marketing Tracking [2025]
# UTM Parameters: Fundamentals and Strategic Significance in 2025 In digital marketing, precise tracking has become indispensable rather than optional. UTM parameters represent the backbone of data-driven campaign analysis – yet according to a recent study by SEMrush (2024), 42% of companies implement these parameters without a clear strategy, significantly limiting their marketing effectiveness. ## […]
Identifying Intent Signals: Bombora, G2, and Echobot in the Major B2B Test
In the B2B landscape, early detection of purchase intent is crucial for sales success. Intent signals – digital indicators of active buying interest – have established themselves as game-changers for identifying potential customers during their research phase. But which intent tool delivers the best results for the German-speaking market? In this comprehensive test, we compare […]
Creating Storyboards for B2B Case Study Videos: The Complete Guide 2025
Table of Contents The Strategic Importance of Case Study Videos in B2B Marketing 2025 Fundamentals of Storyboarding: Why Planning Determines Success or Failure The 7-Step Process for Creating Effective Case Study Storyboards Key Elements of a Compelling B2B Case Study Storyboard Industry-Specific Adaptations: How to Optimize Your Case Study Storyboards The 5 Most Common Mistakes […]
Progressive Profiling: Data-Rich Customer Profiles Without Conversion Losses in B2B Marketing
In the data-driven marketing landscape of 2025, B2B companies face a central dilemma: On one hand, you need detailed customer data for personalized customer journeys; on the other hand, conversion rates demonstrably decline with each additional form field. Progressive profiling resolves this conflict by collecting data gradually across multiple interactions – enabling comprehensive customer profiles […]
Lead Forms in B2B: The Perfect Balancing Act Between Data Depth and Conversion Rate
In B2B lead generation, marketing professionals face a classic dilemma: The more data you request in your forms, the better you can qualify leads – but the lower your conversion rate becomes. This balancing act between comprehensive data collection and frictionless conversion is crucial for the success of your lead generation strategy. A recent 2024 […]
Mid-Funnel Webinar Series: Strategic B2B Playbook for 2025
Table of Contents Mid-Funnel Webinar Series: Strategic Importance in B2B Sales Processes Strategic Planning of B2B Webinar Series for the Middle Funnel Content Architecture for Mid-Funnel Webinar Series with Conversion Focus Technology and Production Standards for Professional Webinar Series Multi-Stage Promotion Strategy for Your Webinar Series Systematic Lead Qualification and Conversion Optimization Data-Driven Optimization of […]
Interactive Calculator Tools in B2B Marketing: Boosting ROI Through Targeted User Interaction [2025]
Introduction: Calculator Tools as Performance Drivers in B2B Content Marketing Strategic Impact: Why Calculator Tools Revolutionize B2B Lead Quality Typology of Effective B2B Calculator Tools with Application Examples Conception and Development: From Target Group Analysis to Functional Prototype Strategic Positioning and Integration into the Revenue Growth Funnel Performance Analysis: ROI Evaluation and Success Factors of […]
The Problem-Agitation-Solution Formula in B2B Copywriting: How to Increase Conversion Rates with Psychologically Optimized Content
Last updated: March 2025 Table of Contents The Challenge of Effective B2B Copywriting in 2025 Understanding the PAS Formula: Fundamentals and Psychological Background Why PAS is Particularly Effective in B2B Contexts Identifying the Problem: The Foundation of Successful B2B Communication Optimizing Agitation: Emotional Amplification Without Manipulation Presenting Solutions: The Key to B2B Conversions Implementing PAS […]