Strategic Risk Analysis 2025: How to Balance Ambitious Growth Goals with Limited Resources
Table of Contents The Growth Trap: Why B2B Companies Fail Between Ambition and Reality Recognizing Early Warning Signs: 7 Symptoms of Overstrained Resources in Aggressive Growth Targets The Resource-Growth Gap: Methodical Approaches to Quantifying Your Growth Risks Dynamic Resource Management: Creating Flexibility for Sustainable Growth Phases Success Stories: Practical Solutions from B2B Mid-sized Companies The […]
Forecasting Models for Lead-to-Revenue 2025: Reliable Revenue Planning Despite Volatile B2B Markets
In a time when economic uncertainty has become the new normal, B2B companies face the challenge of creating reliable revenue forecasts. The ability to accurately model the path from leads to actual revenue has become a critical competitive advantage – especially for mid-sized companies with limited resources. This article examines modern forecasting models specifically designed […]
Setting Up Pilot Projects Properly: How to Minimize the Learning Curve and Maximize ROI
Table of Contents What are Pilot Projects? Definition and Classification The Strategic Importance of Pilot Projects for B2B Companies The 5 Most Common Pitfalls in Pilot Projects and How to Avoid Them The IDEAL Framework: Methodical Structure for Successful Pilot Projects Stakeholder Management: Securing Commitment, Overcoming Resistance The Right KPIs for Your Pilot Project: Measuring […]
Multitouch Attribution for Medium-Sized Businesses: Effective Without a $100,000 Budget? [2025 Guide]
The golden days when B2B decisions were made after a single trade show visit are long gone. Today, your customers interact with 8-22 different touchpoints on average before they even speak to your sales team – according to a recent 2024 Gartner study. But how do you measure the influence of each contact point? Multi-touch […]
Service Level Agreements Between Marketing and Sales: How to Successfully Negotiate for Measurable B2B Growth
The Strategic Importance of SLAs for Marketing-Sales Alignment in the B2B Sector The gap between marketing and sales demonstrably costs B2B companies millions. According to a recent study by Forrester Research (2024), poor alignment between these departments leads to an average 10% revenue loss and a 30% reduction in conversion rates. The solution? Formalized Service […]
Become a Market Leader with Thought-Leadership Category Design – The Practical Strategy Guide 2025
In the fast-paced B2B landscape of 2025, simply offering a good product is no longer enough. To achieve sustainable success, you need to define the rules of the game yourself. Category Design combined with Thought Leadership is the key to not just participating in the market, but actively shaping it. This practice-oriented guide shows you […]
Marketing Automation: Return on Process vs. Return on Investment – The Critical Perspective Shift for B2B Companies
Table of Contents Introduction: Rethinking the Value of Automation in B2B Marketing Return on Investment (ROI) vs. Return on Process (ROP): The Key Definitions Current Data: The Status Quo of Marketing Automation 2025 The Hidden Values of Process Optimization in B2B Marketing Measuring Return on Process: Frameworks and KPIs for B2B Companies Case Studies: ROP-Focused […]
Benchmark Study 2025: How Top Performers in the DACH Industrial Sector Achieve Three Times Higher Conversion Rates
In a time where digital distribution channels are gaining increasing importance in the B2B sector, companies in the DACH region face the crucial question: How well do our marketing and sales measures convert compared to the competition? The Brixon Group, in collaboration with leading market research institutes, has conducted a comprehensive benchmark study that provides […]
Funnel Leak Analysis: How to Prioritize Conversion Breakpoints for Measurable B2B Growth
Systematic optimization of sales processes is more important today than ever before. As B2B companies increasingly utilize digital sales channels, a sobering reality is revealed: According to recent data from the B2B Institute (2024), companies lose an average of 68% of their potential customers throughout their sales funnel. These “funnel leaks” represent not only missed […]
Location Factor B2B Marketing: The Crucial Differences Between German and Austrian Leads (2025)
The Strategic Importance of Regional Differentiation in the DACH Region Success in B2B marketing depends significantly on precise knowledge of your target audience – and this knowledge must be differentiated across national borders, even when the same language is spoken. Particularly in German-speaking countries, many companies underestimate the significant differences between German and Austrian decision-makers […]