Privacy-Compliant Tracking in B2B Marketing 2025: Success Strategies After the End of Cookies
The fundamental transformation of online tracking presents B2B marketing professionals with unprecedented challenges in 2025. With the final elimination of third-party cookies in Chrome and stricter data protection regulations, companies must completely rethink their tracking and attribution strategies. This guide shows you how to conduct effective B2B marketing in the post-cookie era – compliant with […]
Content Gating Strategies 2025: When B2B Content Should Be Freely Accessible – The Data-Driven Guide
If you want to succeed in B2B marketing, you face a fundamental decision daily: Which content should be freely accessible, and which should be hidden behind a lead form? This question of the optimal gating strategy significantly determines your lead quality, conversion rates, and ultimately your marketing ROI. However, the answer has become more complex. […]
OKR Setup for Lead-Driven B2B Business Models: The Strategic Implementation Guide 2025
In today’s B2B landscape, businesses face a decisive challenge: How can marketing and sales activities be aligned to measurably contribute to business success? Especially companies with lead-driven business models struggle with the complexity of long sales cycles and the difficult attribution of marketing measures to actual business results. This is exactly where a strategic OKR […]
The 7 Crucial KPIs for Successful Marketing-Sales Alignment in B2B
Table of Contents Why Marketing and Sales Need Shared KPIs: Overcoming the Alignment Gap The 7 Critical KPIs Marketing and Sales Should Jointly Own Data Quality as Foundation: Prerequisites for Meaningful Joint KPIs Implementing a Joint KPI Framework in Mid-Market Companies Technological Enablers for KPI Integration Without Enterprise Budget Industry-Specific Adaptation of Joint KPIs Best […]
Marketing Organization 2025: In-house, Agency, or Hybrid? A Data-Based Comparison
Table of Contents The Strategic Importance of the Right Marketing Organization How Companies Organize Their Marketing: Current Market Data 2025 The In-house Model: Full Control, Full Responsibility The Agency Model: Leveraging Specialized External Expertise The Hybrid Model: Flexibility as a Recipe for Success Decision Matrix: The Right Model for Your Situation Implementation Strategies and Best […]
Revenue Operations Manager: Does Your B2B Company Need This Key Position?
Table of Contents What exactly is Revenue Operations and why will it be more important than ever in 2025? The central role of the RevOps Manager in modern B2B companies 5 clear signs that your company needs a Revenue Operations Manager The measurable ROI of a strategically implemented RevOps approach Step by step: How to […]
Dimensions of Fit: The scientifically based approach to selecting optimal agency partners
Why Your Agency Selection Determines Your B2B Success Choosing the right marketing agency is more important than ever for B2B companies. In the highly competitive market of 2025, partnering with the optimal agency can provide the decisive competitive advantage – or become a costly impediment if chosen incorrectly. According to a recent study by Forrester […]
Total Cost of Ownership: What a Demand Generation Platform Really Costs in 2025
Table of Contents The True Costs of Demand Generation in the B2B Sector Transparency in Direct Expenses: License and Subscription Costs Implementation and Integration: Significant Initial Investments The Often Underestimated Hidden Costs The Decisive Factor: Personnel Costs and Expertise Content as a Continuous Investment Factor From Costs to Value Creation: ROI Considerations Pragmatic Implementation Strategies […]
Time-to-Value: How Quickly Do B2B Growth Architectures Pay Off in 2025?
In a time when marketing budgets are critically scrutinized and every investment must deliver measurable results, one question stands at the center: How quickly do modern growth architectures in B2B actually pay off? For mid-sized companies, this is not an academic discussion, but an existential business decision. The good news upfront: According to current surveys […]
Compliance Risks in Performance Marketing Contracts: Guide for Legally Secure B2B Marketing [2025]
Table of Contents Performance Marketing in 2025: The New Compliance Challenges Data Protection and Tracking: Legally Compliant Performance Measurement Contractual Protection: The Critical Clauses for Performance Marketing Contracts B2B Advertising Law and Transparency Requirements in Performance Marketing AI-Supported Performance Marketing: Specific Compliance Requirements Compliance Management: Implementation in Medium-Sized B2B Companies Case Studies: Compliance Risks in […]