Marketing Automation: Return on Process vs. Return on Investment – The Critical Perspective Shift for B2B Companies
Table of Contents Introduction: Rethinking the Value of Automation in B2B Marketing Return on Investment (ROI) vs. Return on Process (ROP): The Key Definitions Current Data: The Status Quo of Marketing Automation 2025 The Hidden Values of Process Optimization in B2B Marketing Measuring Return on Process: Frameworks and KPIs for B2B Companies Case Studies: ROP-Focused […]
Funnel Leak Analysis: How to Prioritize Conversion Breakpoints for Measurable B2B Growth
Systematic optimization of sales processes is more important today than ever before. As B2B companies increasingly utilize digital sales channels, a sobering reality is revealed: According to recent data from the B2B Institute (2024), companies lose an average of 68% of their potential customers throughout their sales funnel. These “funnel leaks” represent not only missed […]
Location Factor B2B Marketing: The Crucial Differences Between German and Austrian Leads (2025)
The Strategic Importance of Regional Differentiation in the DACH Region Success in B2B marketing depends significantly on precise knowledge of your target audience – and this knowledge must be differentiated across national borders, even when the same language is spoken. Particularly in German-speaking countries, many companies underestimate the significant differences between German and Austrian decision-makers […]
Privacy-Compliant Tracking in B2B Marketing 2025: Success Strategies After the End of Cookies
The fundamental transformation of online tracking presents B2B marketing professionals with unprecedented challenges in 2025. With the final elimination of third-party cookies in Chrome and stricter data protection regulations, companies must completely rethink their tracking and attribution strategies. This guide shows you how to conduct effective B2B marketing in the post-cookie era – compliant with […]
Content Gating Strategies 2025: When B2B Content Should Be Freely Accessible – The Data-Driven Guide
If you want to succeed in B2B marketing, you face a fundamental decision daily: Which content should be freely accessible, and which should be hidden behind a lead form? This question of the optimal gating strategy significantly determines your lead quality, conversion rates, and ultimately your marketing ROI. However, the answer has become more complex. […]
OKR Setup for Lead-Driven B2B Business Models: The Strategic Implementation Guide 2025
In today’s B2B landscape, businesses face a decisive challenge: How can marketing and sales activities be aligned to measurably contribute to business success? Especially companies with lead-driven business models struggle with the complexity of long sales cycles and the difficult attribution of marketing measures to actual business results. This is exactly where a strategic OKR […]
The 7 Crucial KPIs for Successful Marketing-Sales Alignment in B2B
Table of Contents Why Marketing and Sales Need Shared KPIs: Overcoming the Alignment Gap The 7 Critical KPIs Marketing and Sales Should Jointly Own Data Quality as Foundation: Prerequisites for Meaningful Joint KPIs Implementing a Joint KPI Framework in Mid-Market Companies Technological Enablers for KPI Integration Without Enterprise Budget Industry-Specific Adaptation of Joint KPIs Best […]
Marketing Organization 2025: In-house, Agency, or Hybrid? A Data-Based Comparison
Table of Contents The Strategic Importance of the Right Marketing Organization How Companies Organize Their Marketing: Current Market Data 2025 The In-house Model: Full Control, Full Responsibility The Agency Model: Leveraging Specialized External Expertise The Hybrid Model: Flexibility as a Recipe for Success Decision Matrix: The Right Model for Your Situation Implementation Strategies and Best […]
Revenue Operations Manager: Does Your B2B Company Need This Key Position?
Table of Contents What exactly is Revenue Operations and why will it be more important than ever in 2025? The central role of the RevOps Manager in modern B2B companies 5 clear signs that your company needs a Revenue Operations Manager The measurable ROI of a strategically implemented RevOps approach Step by step: How to […]
Dimensions of Fit: The scientifically based approach to selecting optimal agency partners
Why Your Agency Selection Determines Your B2B Success Choosing the right marketing agency is more important than ever for B2B companies. In the highly competitive market of 2025, partnering with the optimal agency can provide the decisive competitive advantage – or become a costly impediment if chosen incorrectly. According to a recent study by Forrester […]