The Art of Story Arcs in B2B Content: Revolutionizing Your Technical Articles with Measurable ROI
Table of Contents The Performance Gap: Why 83% of B2B Technical Articles Waste Their Potential Story Arc Fundamentals: Dramatic Structures That Transform Technical Information Into Conversion Drivers The 5 Most Effective Story Arc Models for B2B Content in Direct ROI Comparison From Theory to Practice: How to Implement Story Arcs in Your B2B Content Workflow […]
From Event Script to Evergreen Blog Article: The 7-Step Transformation Process for B2B Companies
The Untapped Gold Mine of Your Event Content Have you produced and successfully delivered high-quality presentations, webinars, or workshops? If so, there’s likely a true content gold mine sitting in your event scripts, presentations, and recordings, just waiting to be leveraged. According to a recent study by Forrester (2024), systematic content repurposing can make production […]
Agile Editorial Plans with Kanban: The Efficient Way to High-Quality B2B Content
In a world where content marketing is becoming increasingly complex and requirements change almost daily, B2B marketing teams face enormous challenges. The traditional, rigid editorial calendar has had its day – too slow, too inflexible, and ultimately inefficient. The solution? Agile methods from software development, especially Kanban, are revolutionizing content management today and allowing even […]
Deploying Corporate Influencers Legally: The GDPR-Compliant Guide 2025
Table of Contents The Rise of Corporate Influencers: Potential and Legal Challenges Legal Foundations: GDPR Framework for Corporate Influencers Consent Management: How to Secure the Legal Basis for Your Corporate Influencers The Legally Compliant Corporate Influencer Process: From Selection to Monitoring Platform-Specific GDPR Requirements for Corporate Influencers Documentation Requirements and Compliance Verification in Corporate Influencer […]
B2B Video Formats with the Highest Click Rates in 2025: Data-Driven Success Strategies
Table of Contents The Evolution of B2B Video Marketing: Current Data & Trends 2025 Case Studies & Success Stories: The Most Clicked B2B Video Format Thought Leadership Videos: When Expertise Meets Engagement Product and Service Videos That Actually Convert Educational Content: How-To and Tutorial Formats in B2B Context Format Optimization by Platform and Funnel Phase […]
Lead Magnet Checklist 2025: From Awareness to Conversion – The Strategic B2B Guide
Table of Contents Lead Magnets as a Strategic Lever in B2B Marketing The Modern B2B Buyer Journey and Its Content Requirements Lead Magnet Matrix: The Right Formats for Each Phase of the Customer Journey The Ultimate Lead Magnet Checklist: Conception and Creation Distribution and Promotion: How to Make Your Lead Magnet Successful Lead Nurturing: From […]
PR Hacks for Start-ups 2025: How to Win Over the Trade Press Without an Agency
Media presence is worth its weight in gold – yet start-ups face a particular dilemma: On one hand, they need media attention more urgently than established companies, on the other hand, they usually lack the resources for expensive PR agencies. The good news: The media landscape in 2025 offers unique opportunities for DIY PR strategies […]
Compelling Case Studies: How to Create Impactful B2B Success Stories in 2025
A professionally designed case study can make the decisive difference for B2B companies. According to current data from the Content Marketing Institute (2025), case studies significantly influence the purchasing process for 73% of B2B decision-makers – yet only 34% of companies use them effectively. In this article, you’ll learn how to prepare your success stories […]
Marketing Metrics in B2B: How to Properly Use Impressions, Reach & Share of Voice
Table of Contents Introduction: Why Marketing Metrics Are Essential for B2B Decision-Makers Understanding and Interpreting Impressions Definition and Types of Impressions Impressions vs. Unique Impressions: The Crucial Difference Benchmarks for Successful Impressions by Industry Optimally Using Reach as a Marketing Metric Reach vs. Impressions: Fundamental Differences Organic vs. Paid Reach: Strategic Implications Industry-Specific Reach Analysis […]
B2B Marketplaces 2025: Maximizing Visibility with wlw, Europages & Co.
B2B Marketplaces 2025: Evolution and Current Significance In the increasingly digitized B2B landscape, specialized online marketplaces have evolved from simple digital industry directories to complex ecosystems. A strategic presence on platforms like wlw (Wer liefert was), Europages, and other specialized marketplaces can significantly increase your visibility and generate qualified leads. Market Development and Significance Since […]