Specialist Articles as Revenue Drivers: How to Win Trade Magazines for Profitable Guest Contributions [2025]
B2B marketing faces greater challenges today than ever before: Traditional advertising is losing its effectiveness, while the digital information overload makes it difficult for potential customers to navigate. In this environment, expert articles in reputable industry media have established themselves as a remarkable beacon. They are one of the few marketing channels that can simultaneously […]
International SEO: How to Properly Structure Country-Specific Subpages for B2B Companies
Global expansion is a crucial growth lever for B2B companies – but only with a technically and strategically sound International SEO strategy will you effectively reach potential customers in different markets. In this comprehensive guide, you’ll learn how to correctly implement country-specific subpages and maximize your international visibility. Table of Contents The Strategic Importance of […]
Infographics for B2B Decision Makers: Data-Driven Visualization That Convinces and Converts [2025]
In today’s data-driven business world of 2025, decision-makers are confronted with an unprecedented flood of information. Infographics have established themselves as an indispensable tool for making complex data understandable and accelerating informed business decisions. This visual revolution is now much more than a trend – it’s a strategic competitive advantage. According to a recent Deloitte […]
Awareness KPI Dashboard in Google Looker Studio: How B2B Companies Can Effectively Measure Brand Awareness
Table of Contents The Strategic Importance of Awareness KPIs in B2B Marketing Why B2B Companies Need to Make Awareness Measurable The Connection Between Awareness Metrics and ROI Properly Defining Awareness in the B2B Context Modern Awareness KPIs for B2B Companies Website and Traffic-Based Awareness Metrics Social Media and Content Performance as Awareness Indicators Industry-Specific Benchmarks […]
SEO Strategy 2025 for Corporate Blogs: Quick Wins with Fewer than 50 Posts
Table of Contents: The Challenge of Small Business Blogs in the 2025 SEO Landscape The Transformed Search Landscape for B2B Content Common Hurdles for Business Blogs with Fewer than 50 Posts Data-Driven Reality: Status and Potential of B2B Blogs with Fewer than 50 Posts Current Benchmarks for Small B2B Blogs Why Less Content Isn’t Necessarily […]
Podcast Boom in B2B Marketing: Strategic Topic Selection & Successful Promotion in the DACH Region (2025)
In a world where content marketing is becoming increasingly complex, podcasts have emerged as a remarkably effective medium for B2B companies in the DACH region. The current numbers speak for themselves: According to the Digital Audio Report 2025, 67% of decision-makers in Germany, Austria, and Switzerland already regularly use podcasts for professional development – an […]
Developing Buyer Personas in B2B: The Workshop Guide for Accurate Target Audience Definitions
In a world of increasing digitization and ever more complex B2B buying decisions, precise buyer personas are no longer a marketing luxury—they are the foundation for any successful B2B company looking to grow predictably. But how do you develop accurate personas that truly represent your target audience and don’t just remain theoretical constructs? According to […]
Employees as Brand Ambassadors: Employer Advocacy Programs That Demonstrably Work [2025]
Table of Contents The Value of Employees as Brand Ambassadors: Current Data and Facts 2025 Strategic Foundations of Successful Employer Advocacy Programs Implementation: From Idea to Functioning System Content Strategy for Maximum Employee Activation Technology and Tools for Scalable Advocacy Management Measuring Success and KPIs for Advocacy Programs Best Practices: Case Studies of Successful Mid-Sized […]
Niche Keyword Research for B2B Companies: The Systematic Guide for More Qualified Leads [2025]
While your competitors are fighting for the same overused keywords, profitable niche markets often remain undiscovered. In the B2B sector, precise keyword research for niche markets can be the decisive difference between stagnating marketing and systematic business growth. The latest data from BrightEdge (2024) shows that niche keywords with clear purchase intent achieve a 61% […]
The Perfect Social Selling Post for Tech Sales: Framework, Examples & Success Measurement 2025
In the complex world of B2B tech sales, social selling is no longer just a nice-to-have but a decisive competitive advantage. While 78% of companies effectively using social selling outperform their competition in lead generation (LinkedIn Sales Solutions Report, 2025), many tech sales teams still struggle with proper implementation. The difference between a generic LinkedIn […]