PR Hacks for Start-ups 2025: How to Win Over the Trade Press Without an Agency
Media presence is worth its weight in gold – yet start-ups face a particular dilemma: On one hand, they need media attention more urgently than established companies, on the other hand, they usually lack the resources for expensive PR agencies. The good news: The media landscape in 2025 offers unique opportunities for DIY PR strategies […]
Marketing Metrics in B2B: How to Properly Use Impressions, Reach & Share of Voice
Table of Contents Introduction: Why Marketing Metrics Are Essential for B2B Decision-Makers Understanding and Interpreting Impressions Definition and Types of Impressions Impressions vs. Unique Impressions: The Crucial Difference Benchmarks for Successful Impressions by Industry Optimally Using Reach as a Marketing Metric Reach vs. Impressions: Fundamental Differences Organic vs. Paid Reach: Strategic Implications Industry-Specific Reach Analysis […]
B2B Marketplaces 2025: Maximizing Visibility with wlw, Europages & Co.
B2B Marketplaces 2025: Evolution and Current Significance In the increasingly digitized B2B landscape, specialized online marketplaces have evolved from simple digital industry directories to complex ecosystems. A strategic presence on platforms like wlw (Wer liefert was), Europages, and other specialized marketplaces can significantly increase your visibility and generate qualified leads. Market Development and Significance Since […]
Specialist Articles as Revenue Drivers: How to Win Trade Magazines for Profitable Guest Contributions [2025]
B2B marketing faces greater challenges today than ever before: Traditional advertising is losing its effectiveness, while the digital information overload makes it difficult for potential customers to navigate. In this environment, expert articles in reputable industry media have established themselves as a remarkable beacon. They are one of the few marketing channels that can simultaneously […]
International SEO: How to Properly Structure Country-Specific Subpages for B2B Companies
Global expansion is a crucial growth lever for B2B companies – but only with a technically and strategically sound International SEO strategy will you effectively reach potential customers in different markets. In this comprehensive guide, you’ll learn how to correctly implement country-specific subpages and maximize your international visibility. Table of Contents The Strategic Importance of […]
Infographics for B2B Decision Makers: Data-Driven Visualization That Convinces and Converts [2025]
In today’s data-driven business world of 2025, decision-makers are confronted with an unprecedented flood of information. Infographics have established themselves as an indispensable tool for making complex data understandable and accelerating informed business decisions. This visual revolution is now much more than a trend – it’s a strategic competitive advantage. According to a recent Deloitte […]
Awareness KPI Dashboard in Google Looker Studio: How B2B Companies Can Effectively Measure Brand Awareness
Table of Contents The Strategic Importance of Awareness KPIs in B2B Marketing Why B2B Companies Need to Make Awareness Measurable The Connection Between Awareness Metrics and ROI Properly Defining Awareness in the B2B Context Modern Awareness KPIs for B2B Companies Website and Traffic-Based Awareness Metrics Social Media and Content Performance as Awareness Indicators Industry-Specific Benchmarks […]
SEO Strategy 2025 for Corporate Blogs: Quick Wins with Fewer than 50 Posts
Table of Contents: The Challenge of Small Business Blogs in the 2025 SEO Landscape The Transformed Search Landscape for B2B Content Common Hurdles for Business Blogs with Fewer than 50 Posts Data-Driven Reality: Status and Potential of B2B Blogs with Fewer than 50 Posts Current Benchmarks for Small B2B Blogs Why Less Content Isn’t Necessarily […]
Podcast Boom in B2B Marketing: Strategic Topic Selection & Successful Promotion in the DACH Region (2025)
In a world where content marketing is becoming increasingly complex, podcasts have emerged as a remarkably effective medium for B2B companies in the DACH region. The current numbers speak for themselves: According to the Digital Audio Report 2025, 67% of decision-makers in Germany, Austria, and Switzerland already regularly use podcasts for professional development – an […]
Developing Buyer Personas in B2B: The Workshop Guide for Accurate Target Audience Definitions
In a world of increasing digitization and ever more complex B2B buying decisions, precise buyer personas are no longer a marketing luxury—they are the foundation for any successful B2B company looking to grow predictably. But how do you develop accurate personas that truly represent your target audience and don’t just remain theoretical constructs? According to […]