The Optimal Use of Content Formats in B2B Marketing: From Whitepapers to Webinars – What Works When
In B2B marketing 2025, content is not just content. Selecting the right format for your awareness strategy significantly determines your success. While 73% of B2B decision-makers report that high-quality content influences their purchasing decisions according to the current Forrester study “The State of B2B Content Formats in 2025,” many companies fail to use the right […]
Establishing a Growth Mindset in Teams: 7 Proven Approaches for B2B Growth
“Growth begins in the mind” – this principle is more important than ever in 2025. In a business world characterized by disruption, AI-driven innovation, and constantly changing customer needs, your team’s mindset makes the decisive difference between stagnation and sustainable growth. The numbers speak for themselves: According to a recent McKinsey study (2023), companies with […]
LinkedIn Algorithm 2025: Dos & Don’ts for Organic Visibility in the B2B Sector
Introduction: The LinkedIn Algorithm 2025 The Core Mechanics of the LinkedIn Algorithm 2025 Content Strategy: What the Algorithm Rewards Engagement Patterns: Quality Over Quantity Profile Optimization for Algorithmic Visibility Algorithm Penalties: What You Should Avoid Tactical Implementation for B2B Companies Analytics Tools and Performance Measurement Future Trends and Outlook Frequently Asked Questions about the LinkedIn […]
Demand Generation Roadmap in 90 Days: Our B2B Case Study with Measurable Results
Table of Contents The Challenge: B2B Lead Generation in the Digital Age 2025 Foundations of a Successful Demand Generation Roadmap Phase 1: Analysis and Strategy (Day 1-30) Phase 2: Implementation and Build-Up (Day 31-60) Phase 3: Optimization and Scaling (Day 61-90) Results and Impact after 90 Days Learnings and Best Practices for Your Own Roadmap […]
Buy-and-Build: Digital Synergy Levers for Maximum ROI in Corporate Acquisitions 2025
Table of Contents The Strategic Importance of Digital Synergies in the Buy-and-Build Model 2025 The 5 Key Areas of Digital Synergies After Acquisitions Digital Due Diligence: Systematically Identifying Synergy Potential The Roadmap: Implementing Digital Integration Systematically Revenue Growth: Leveraging Digital Sales Synergies Typical Challenges and How to Overcome Them Success Stories: Successful Digital Transformations After […]
Content Recycling 2025: Generating Maximum Reach in B2B Marketing with a Small Budget
Table of Contents Content Recycling as a Strategic Advantage in B2B Marketing 2025 The Systematic Approach to Successful Content Recycling: From Strategy to Process Transformation in Practice: Efficiently Multiplying Content Formats The Right Tools: Technology as an Enabler for Efficient Content Recycling Team Structures and Workflows: How to Implement Content Recycling with Small Teams Performance […]
Resilient Sales Strategies: Successfully Navigating Supply Chain Volatility in B2B Business 2025
Table of Contents The New Normal of Volatile Markets Data-Driven Supply Chain Intelligence as Competitive Advantage Adaptive Sales Strategies for Uncertain Times Resilience Through Strategic Diversification Digital Transformation as Key to Adaptability Customer Success as Stability Anchor Establishing Organizational Agility in Sales Sustainable Supply Chains as Competitive Advantage Practical Roadmap for Resilient Sales Strategies Future […]
Why Technological Excellence Is Doomed to Fail Without Marketing Leadership
In a world where technological innovation is considered the ultimate competitive advantage, a surprising pattern emerges: Even the most brilliant technological solutions often fail in the market, while technically inferior products flourish. A recent McKinsey study from 2024 shows that 72% of technically superior B2B products don’t come close to reaching their market potential. The […]
ESG as Growth Turbo or Cost Driver? Strategies for B2B Companies 2025
Table of Contents ESG in 2025: Between Obligation and Growth Opportunity The Current Facts: ESG as a Cost Driver The Other Side: ESG as a Growth Accelerator and Competitive Factor Industry-Specific ESG Impacts in the B2B Sector ESG ROI: Measurability and Success Factors Successful ESG Integration: Best Practices and Pitfalls ESG Future: Trends and Strategic […]
3 Myths About AI-Powered Lead Generation Your B2B Company Needs to Know in 2025
Digital transformation has fundamentally changed the B2B landscape. In 2025, Artificial Intelligence is no longer in the early stages of its development – it has become an established growth driver. Particularly in lead generation, AI is revolutionizing how companies identify, approach, and qualify potential customers. Yet while some pioneers are already recording impressive successes, many […]