Employees as Brand Ambassadors: Employer Advocacy Programs That Demonstrably Work [2025]
Table of Contents The Value of Employees as Brand Ambassadors: Current Data and Facts 2025 Strategic Foundations of Successful Employer Advocacy Programs Implementation: From Idea to Functioning System Content Strategy for Maximum Employee Activation Technology and Tools for Scalable Advocacy Management Measuring Success and KPIs for Advocacy Programs Best Practices: Case Studies of Successful Mid-Sized […]
Niche Keyword Research for B2B Companies: The Systematic Guide for More Qualified Leads [2025]
While your competitors are fighting for the same overused keywords, profitable niche markets often remain undiscovered. In the B2B sector, precise keyword research for niche markets can be the decisive difference between stagnating marketing and systematic business growth. The latest data from BrightEdge (2024) shows that niche keywords with clear purchase intent achieve a 61% […]
The Perfect Social Selling Post for Tech Sales: Framework, Examples & Success Measurement 2025
In the complex world of B2B tech sales, social selling is no longer just a nice-to-have but a decisive competitive advantage. While 78% of companies effectively using social selling outperform their competition in lead generation (LinkedIn Sales Solutions Report, 2025), many tech sales teams still struggle with proper implementation. The difference between a generic LinkedIn […]
The Optimal Use of Content Formats in B2B Marketing: From Whitepapers to Webinars – What Works When
In B2B marketing 2025, content is not just content. Selecting the right format for your awareness strategy significantly determines your success. While 73% of B2B decision-makers report that high-quality content influences their purchasing decisions according to the current Forrester study “The State of B2B Content Formats in 2025,” many companies fail to use the right […]
Establishing a Growth Mindset in Teams: 7 Proven Approaches for B2B Growth
“Growth begins in the mind” – this principle is more important than ever in 2025. In a business world characterized by disruption, AI-driven innovation, and constantly changing customer needs, your team’s mindset makes the decisive difference between stagnation and sustainable growth. The numbers speak for themselves: According to a recent McKinsey study (2023), companies with […]
Demand Generation Roadmap in 90 Days: Our B2B Case Study with Measurable Results
Table of Contents The Challenge: B2B Lead Generation in the Digital Age 2025 Foundations of a Successful Demand Generation Roadmap Phase 1: Analysis and Strategy (Day 1-30) Phase 2: Implementation and Build-Up (Day 31-60) Phase 3: Optimization and Scaling (Day 61-90) Results and Impact after 90 Days Learnings and Best Practices for Your Own Roadmap […]
Buy-and-Build: Digital Synergy Levers for Maximum ROI in Corporate Acquisitions 2025
Table of Contents The Strategic Importance of Digital Synergies in the Buy-and-Build Model 2025 The 5 Key Areas of Digital Synergies After Acquisitions Digital Due Diligence: Systematically Identifying Synergy Potential The Roadmap: Implementing Digital Integration Systematically Revenue Growth: Leveraging Digital Sales Synergies Typical Challenges and How to Overcome Them Success Stories: Successful Digital Transformations After […]
Content Recycling 2025: Generating Maximum Reach in B2B Marketing with a Small Budget
Table of Contents Content Recycling as a Strategic Advantage in B2B Marketing 2025 The Systematic Approach to Successful Content Recycling: From Strategy to Process Transformation in Practice: Efficiently Multiplying Content Formats The Right Tools: Technology as an Enabler for Efficient Content Recycling Team Structures and Workflows: How to Implement Content Recycling with Small Teams Performance […]
Resilient Sales Strategies: Successfully Navigating Supply Chain Volatility in B2B Business 2025
Table of Contents The New Normal of Volatile Markets Data-Driven Supply Chain Intelligence as Competitive Advantage Adaptive Sales Strategies for Uncertain Times Resilience Through Strategic Diversification Digital Transformation as Key to Adaptability Customer Success as Stability Anchor Establishing Organizational Agility in Sales Sustainable Supply Chains as Competitive Advantage Practical Roadmap for Resilient Sales Strategies Future […]
Why Technological Excellence Is Doomed to Fail Without Marketing Leadership
In a world where technological innovation is considered the ultimate competitive advantage, a surprising pattern emerges: Even the most brilliant technological solutions often fail in the market, while technically inferior products flourish. A recent McKinsey study from 2024 shows that 72% of technically superior B2B products don’t come close to reaching their market potential. The […]