Digital Magnetism: How Companies With Under 100 Employees Win Trust Before The First Inquiry
The Crisis of Trust in the Digital B2B Space: Status Quo 2025 In 2025, mid-sized B2B companies find themselves in a paradoxical situation: while digital transformation has exponentially increased their reach, it has simultaneously triggered a crisis of trust. According to the current Edelman B2B Trust Barometer, 68% of B2B decision-makers report that it has […]
The 7 Most Expensive Marketing Misconceptions in Owner-Managed B2B Companies: What You Need to Know for 2025
In the fast-paced world of B2B marketing, much is in flux in 2025: AI is revolutionizing targeting and content creation, while 74% of B2B buyers navigate through at least three digital channels before even speaking to a vendor, according to Gartner. At the same time, B2B marketing executives report increasing pressure to justify their investments […]
CEO Checklist: Is Your Business Model Ready for Tomorrow’s B2B Buying Process?
Table of Contents Introduction The B2B Buying Process in 2025: What Has Fundamentally Changed? Core Elements of a Future-Proof B2B Business Model The CEO Checklist: 7 Critical Success Factors for Your B2B Business Model How Leading B2B Companies Are Transforming Their Business Models The Implementation Roadmap: Achieving a Future-Proof B2B Model in 90 Days Measuring […]
Why Growth in Medium-Sized Businesses Must No Longer Be Left to Chance in 2025 – 5 Harsh Market Realities
In a business world that’s changing faster than ever, German Mittelstand companies are facing a decisive crossroads. While many businesses still rely on organic growth and traditional sales channels, a clear picture is emerging for 2025: The era of random growth is over. What worked in the past – trade shows, personal networks, recommendations – […]