Deploying Corporate Influencers Legally: The GDPR-Compliant Guide 2025

The Rise of Corporate Influencers: Potential and Legal Challenges

Corporate influencers have developed into one of the most effective tools in B2B marketing in recent years. While only about 30% of B2B companies systematically relied on their own employees as brand ambassadors in 2020, by 2025 this figure has risen to 68% – a clear sign of the growing importance of this strategy (Source: B2B Content Marketing Report 2025, Content Marketing Institute).

But what exactly do we understand by corporate influencers? These are employees who are strategically deployed as brand ambassadors in social networks and digital channels to strengthen the company’s reach and credibility. Unlike external influencers, they are firmly integrated into the corporate structure and possess authentic insider knowledge.

Definition and Differentiation: What Makes a Corporate Influencer?

Corporate influencers differ fundamentally from classic influencers. They are employees who act as authentic brand ambassadors alongside their actual job. Their influence is based on professional expertise, insider knowledge, and professional credibility – not primarily on follower numbers.

In contrast to classic employee advocacy, where employees merely share existing company content, corporate influencers actively create their own content in the context of their professional role. This distinction is legally relevant, as the boundaries between professional and private communication can blur with corporate influencers.

Current Statistics on the Effectiveness of Corporate Influencers

The data speaks clearly: Corporate influencers measurably increase reach, credibility, and ultimately the ROI of your marketing efforts. According to recent studies:

• Content from employees achieves 8 times more engagement than the same content on company channels (LinkedIn Business Report 2025)
• Messages from employees reach a 561% higher audience than communication via official channels (MSL Group)
• 53% of target groups trust statements from employees more than company leadership (Edelman Trust Barometer 2025)
• Content shared by employees is redistributed 24 times more often than company posts (Dynamic Signal, 2024)
• Corporate influencer programs lead to an average increase in lead generation of 33% (Forrester Research, 2024)

Especially in the B2B sector, where decision-making processes are based on trust and professional expertise, corporate influencers have their full impact. For medium-sized companies working with limited marketing budgets, they also offer a cost-efficient way to increase visibility and reach.

The Most Common Legal Pitfalls at a Glance

Despite the enormous potential, corporate influencers operate in a complex legal environment. Integrating employees into your marketing strategy brings specific data protection challenges:

• Lack of consent: 67% of companies fail to obtain explicit employee consent in a GDPR-compliant manner (Source: DGDM Data Protection Report 2024)
• Insufficient documentation: 73% cannot fully demonstrate how personal data is processed within their corporate influencer programs
• Mixing private and professional spheres: 58% of programs lack clear boundaries and guidelines
• Lack of training: Only 41% of deployed corporate influencers have been comprehensively trained on data protection requirements
• Missing processes for withdrawal rights: 63% have no clear processes for handling consent withdrawals

Fines for GDPR violations can amount to up to 20 million euros or 4% of annual worldwide turnover. Add to this potential reputation damage and loss of trust among employees and customers. For medium-sized businesses, this can be existentially threatening.

But don’t worry: With the right approach, corporate influencer programs can be designed to be fully legally compliant. In the following sections, we’ll show you exactly how to do this.

Legal Foundations: GDPR Framework for Corporate Influencers

To deploy corporate influencers in a legally secure manner, you must first understand the relevant data protection foundations. The GDPR forms the central legal foundation upon which your corporate influencer program must be built.

Applicable GDPR Articles in the Corporate Influencer Context

In the context of corporate influencers, the following GDPR provisions are particularly relevant:

• Art. 6 GDPR: Regulates the lawfulness of data processing and defines possible legal bases
• Art. 7 GDPR: Sets requirements for consent and its verifiability
• Art. 12-14 GDPR: Transparency obligations for informing data subjects
• Art. 15-22 GDPR: Data subject rights such as access, deletion, and objection
• Art. 25 GDPR: Data protection by design and privacy-friendly default settings
• Art. 30 GDPR: Obligation to maintain a record of processing activities
• Art. 35 GDPR: Data protection impact assessment for high risks
• Art. 44-50 GDPR: Regulations on international data transfers

A recent analysis by data protection authorities shows that Art. 6 (lawfulness) and Art. 7 (consent) are particularly in focus during inspections. Between 2022 and 2025, 42% of all fines related to social media were attributed to violations of these two articles (Source: EDPB Annual Report 2025).

Lawfulness of Data Processing According to Art. 6 GDPR

You need a legal basis according to Art. 6 GDPR for every processing operation within your corporate influencer program. In practice, three legal bases are mainly considered:

1. Consent (Art. 6 Para. 1 lit. a GDPR): The employee’s explicit agreement to data processing
2. Contract performance (Art. 6 Para. 1 lit. b GDPR): When the activity as a corporate influencer has been contractually agreed
3. Legitimate interest (Art. 6 Para. 1 lit. f GDPR): After careful balancing of interests

Case law in recent years shows a clear trend: Consent is seen as the safest legal basis for corporate influencer programs. In a landmark ruling from March 2024 (File No. 29 U 3426/23), the Munich Higher Regional Court established that merely relying on legitimate interest is not sufficient when employees are used in their personal digital identity for company purposes.

A combined approach has proven effective in practice:

• Basic contractual agreement of the corporate influencer activity (Art. 6 Para. 1 lit. b GDPR)
• Additional explicit consent for specific processing operations (Art. 6 Para. 1 lit. a GDPR)
• Detailed documentation of the balancing of interests for processing operations based on legitimate interests (Art. 6 Para. 1 lit. f GDPR)

Data Subject Rights and Their Implementation in Corporate Influencing

Corporate influencers are not only representatives of your company but primarily data subjects within the meaning of the GDPR with comprehensive rights:

• Right of access (Art. 15 GDPR): Employees can request full insight into all data stored about them at any time
• Right to rectification (Art. 16 GDPR): Incorrect data must be correctable
• Right to erasure (Art. 17 GDPR): After leaving the program or withdrawing consent
• Right to restriction (Art. 18 GDPR): In disputes about lawfulness
• Right to object (Art. 21 GDPR): Particularly relevant for processing based on legitimate interests

In practice, it has proven beneficial to communicate these rights transparently and establish operational processes for their quick implementation. A dedicated contact person for data protection issues should be appointed and their contact details easily accessible.

Note: The General Data Protection Regulation does not provide a specific exception for the corporate context. Employees retain their full rights as data subjects, even when acting as corporate influencers as part of their job. A study by the Institute for Corporate Digital Responsibility (2024) shows that companies that proactively communicate and implement these rights achieve a 47% higher participation rate in corporate influencer programs.

“The GDPR is not an obstacle to innovative corporate influencer programs, but a mark of quality. Companies that consider data protection from the outset create trust among employees and customers alike.”

– Prof. Dr. Isabell Welpe, Technical University of Munich, Chair of Strategy and Organization

Consent Management: How to Secure the Legal Basis for Your Corporate Influencers

Your employees’ consent forms the heart of a legally secure corporate influencer program. According to an analysis by data protection authorities, inadequate consent accounts for 58% of all GDPR-related complaints in the social media sector (Source: EDSA Annual Report 2024).

Requirements for Valid Consent under GDPR

GDPR-compliant consent for corporate influencers must meet the following criteria:

• Voluntary: The employee must be able to decide freely, without negative consequences if they refuse
• Informed: All relevant information must be clearly presented
• Specific: Consent must be obtained for specific processing purposes
• Unambiguous: A clear affirmative action is required
• Revocable: Simple withdrawal must be possible at any time
• Demonstrable: Consent must be documented and verifiable

Voluntariness in particular presents a challenge in the employment relationship. In its Guidelines 05/2020, the European Data Protection Board has stated that special care is required due to the power imbalance between employer and employee.

To ensure voluntariness, you should consider the following aspects:

• Explicit communication that refusal will have no negative impact on the employment relationship
• No linking of participation in the corporate influencer program to salary increases or career opportunities
• Alternative tasks and development opportunities for employees who do not wish to participate
• Regular review of whether consent is still voluntary

A study by the University of Münster (2024) shows that 76% of surveyed employees had concerns about declining participation in corporate influencer programs even though they had reservations. This underscores the importance of truly voluntary consent.

Sample Formulations for Consent Declarations

A legally secure consent declaration for corporate influencers should contain the following elements:

1. Preamble with explanation of the program
2. Concrete description of data processing: What data is processed, how, and for what purpose?
3. Naming of platforms used and their data protection risks
4. Information about international data transfers
5. Information on data subject rights
6. Withdrawal instructions with concrete process
7. Clear consent action (e.g., signature, checkbox)

Here is an exemplary excerpt from a consent declaration:

“I voluntarily consent to act as a corporate influencer for [company]. I am aware that the following personal data will be processed: [list of data]. This data will be used for the following purposes: [purposes]. The data will be published on the following platforms: [platforms]. Data may also be transferred to countries outside the EU, where a lower level of data protection may exist.

I have been informed that my consent is voluntary and that I can withdraw it at any time with effect for the future without disadvantages. For a withdrawal, I can contact [contact].”

For legally secure implementation, we recommend having your specific consent declaration reviewed by a specialized data protection lawyer. The investment of 300-800 euros for a legal review is well spent considering potential fines.

Withdrawal Options and Their Consequences

Withdrawing consent must be as easy as giving it. In practice, this means:

• Clear, easily accessible contact option for withdrawal
• Documented process for handling withdrawals
• Defined deadlines for implementation (best practice: within 72 hours)
• Technical systems that can effectively implement a withdrawal

The consequences of a withdrawal are far-reaching:

• All data processed on the basis of consent must be deleted or anonymized
• The employee exits the corporate influencer program
• Existing content must be removed if based on the withdrawn consent
• Documentation of the withdrawal must be retained for verification purposes

To avoid conflicts, the exact consequences of a withdrawal should be communicated transparently in the initial agreement. A study by Bitkom (2024) shows that only 31% of companies have established clear processes for handling withdrawals – there is a clear need to catch up here.

A proven approach is setting up a special withdrawal workflow that automates and documents all necessary steps. The Brixon Group has developed a structured process with their Revenue Growth Blueprint that enables the legally compliant integration of withdrawal mechanisms into existing marketing processes.

The Legally Compliant Corporate Influencer Process: From Selection to Monitoring

A GDPR-compliant corporate influencer program requires a well-thought-out end-to-end process. According to a Deloitte study (2024), 73% of all programs have gaps in their process coverage – a significant compliance risk.

Checklist: The GDPR-Compliant Selection Process

The selection of suitable corporate influencers is the first critical step. You should consider the following data protection aspects:

• Voluntary application: Ideally, employees should be able to apply for the program themselves
• Transparent selection criteria: Document objective, non-discriminatory criteria
• Data minimization: Only request truly necessary information
• Privacy information: Inform about data processing already in the selection process
• Confidentiality: Application data only accessible to authorized decision-makers
• Deletion concept: Clear deadlines for deleting data of non-selected applicants

Best practice is a two-stage selection process: First, an open expression of interest with minimal data, followed by a more in-depth application only for pre-selected candidates. This significantly reduces the amount of personal data processed.

Training and Sensitization of Your Corporate Influencers

Well-trained corporate influencers are your best protection against data protection violations. Comprehensive training should cover the following content:

• GDPR basics and their relevance for social media
• Specific risks of the platforms used
• Handling personal data of third parties (customers, colleagues)
• Labeling requirements for promotional content
• Emergency processes for data breaches or accidental publications
• Documentation requirements and their practical implementation

Interactive training formats with practical case examples are particularly effective. According to an analysis of the Corporate Influencer Barometer 2025, regular training leads to 68% fewer compliance incidents.

Monthly update meetings have proven effective for continuous sensitization, where current developments and learnings are discussed. These can be well integrated into existing team meetings.

Legally Secure Content Review and Compliance Monitoring

To avoid GDPR violations, a structured content review process is essential. This should include the following elements:

1. Clear content guidelines: Written guidelines on permitted and prohibited content
2. Pre-review process: Checking critical content before publication
3. Four-eyes principle: Always perform cross-checks for sensitive topics
4. Documentation of approvals: Verifiability of all decisions
5. Continuous monitoring: Regular review of published content
6. Escalation process: Clear procedures for identified violations

Specialized monitoring tools that can automatically identify potential compliance risks have proven effective for operational monitoring. However, complete automation is not advisable – the human factor remains crucial for context assessment.

Technical support for the content review process is particularly important for medium-sized companies with limited resources. The Brixon Group has developed special workflows as part of their Revenue Growth Strategy that enable efficient compliance checking with minimal time expenditure.

Platform-Specific GDPR Requirements for Corporate Influencers

Each social media platform brings its own data protection challenges. A differentiated approach is essential, as the legal frameworks can differ significantly.

LinkedIn: The B2B Focus and Its Data Protection Specifics

LinkedIn is the most important platform for corporate influencers in the B2B sector. According to a study by Social Media Examiner (2025), 89% of all B2B companies use LinkedIn for their corporate influencer marketing. From a GDPR perspective, the following aspects need to be considered:

• Data transfer to the USA: LinkedIn processes data on US servers – since the fall of the Privacy Shield and the restrictions on standard contractual clauses, additional protective measures are required
• Lead Generation Forms: When using this function, you become the controller for the collected data with all obligations
• Analytics functions: LinkedIn’s detailed evaluations require a notice in your privacy policy
• Targeting options: The precise B2B targeting possibilities entail increased data protection risks

For legally compliant use of LinkedIn by corporate influencers, we recommend:

1. Updating your data processing agreement with LinkedIn
2. Supplementing your privacy policy with LinkedIn-specific passages
3. Clear guidelines for your corporate influencers on handling connection requests
4. Regular review of the privacy settings of the accounts used

Special attention should be paid to the separation between personal and professional profiles. The LinkedIn Personal/Business switching function should be clearly addressed in your guidelines.

Instagram and TikTok: Visual Media and Their Compliance Challenges

Visual platforms are also gaining importance in the B2B sector. According to the B2B Content Marketing Report 2025, 57% of B2B companies already use Instagram and 38% use TikTok for their corporate influencer activities. The special data protection requirements here:

• Image rights and depictions of persons: Particularly strict requirements for consent for photos and videos of people
• Location data: Additional data categories are processed with location tagging
• Facial recognition: Many platforms use biometric methods for facial recognition
• Content filters: Automated content analysis by AI systems

Significant data protection concerns have been raised about TikTok in particular in recent years. The European Parliament only adopted a resolution in March 2025 calling for strict controls on data processing by TikTok.

For legally compliant use of these platforms, we recommend:

1. Obtain and document explicit written consent from all depicted persons
2. Strict guidelines to avoid recordings of uninvolved third parties
3. Avoid location tagging at sensitive company locations
4. Regular monitoring of tracking settings in the respective apps

Twitter/X and Clubhouse: Legally Secure Text-Based and Audio Communication

Specific requirements apply to text-based and audio platforms:

• Rapid dissemination: The viral nature of these platforms requires special care
• Recordings: For audio formats, participants must be informed about recordings
• Mentioning: Mentioning other users can be relevant for data protection
• Embedding tweets: New data flows arise when integrating on other platforms

In May 2024, the Federal Office for Information Security (BSI) published a guideline for the secure use of social media, which particularly highlights the risks of rapid dissemination on Twitter/X.

Practical compliance measures for these platforms:

1. Two-stage approval process for tweets with critical content
2. Clear guidelines on retweeting and sharing external content
3. Provide explicit notifications about recordings during audio sessions
4. Regular backup of important communications for verification purposes

Across platforms, the rule applies: Create a detailed matrix of the specific data protection risks of each platform used and address these in your corporate influencer guidelines. The following table provides an overview of the most important platform-specific data protection risks:

Documentation Requirements and Compliance Verification in Corporate Influencer Marketing

Comprehensive documentation is not only a legal obligation but also your shield during regulatory inspections. The accountability principle (Art. 5 Para. 2 GDPR) requires you to be able to demonstrate compliance with all data protection requirements at any time.

Required Documentation for GDPR Compliance

For a legally secure corporate influencer program, you should create and maintain the following documents:

• Record of processing activities according to Art. 30 GDPR: Detailed description of all data processing operations within the program
• Consent documentation: Proof of all obtained consent with date and content
• Corporate influencer guidelines: Binding guidelines for your brand ambassadors
• Training records: Documentation of all conducted training and participants
• Content review protocols: Traceable documentation of all approval processes
• Platform-specific risk analyses: Assessment of data protection risks per platform
• Technical and organizational measures (TOM): Description of all protective measures
• Data processing agreements: With all service providers and platforms used

A study by the German Society for Data Protection (2024) shows that 68% of companies with corporate influencer programs inadequately fulfill their documentation obligations – a significant risk during regulatory inspections.

Digital Documentation Systems and Their Benefits

Manual documentation quickly reaches its limits with complex corporate influencer programs. Digital documentation systems offer significant advantages:

• Automated updating: Always current documentation without manual intervention
• Versioning: Traceable history of all changes
• Central access: All relevant documents in one place
• Permission concepts: Granular access control according to need-to-know principle
• Audit trails: Complete logging of all access and changes
• Automatic notifications: Proactive alerts for required updates

Such systems are particularly valuable for medium-sized companies with limited resources. They significantly reduce administrative effort and minimize the risk of incomplete documentation.

The Brixon Group has developed a special documentation framework as part of their Revenue Growth Strategy that fulfills compliance requirements with minimal time expenditure and can be seamlessly integrated into existing marketing workflows.

Audits and Compliance Checks: How to Stay on the Safe Side

Regular internal audits are the key to sustainable compliance. A proactive audit strategy includes:

1. Quarterly compliance checks: Systematic review of all relevant aspects
2. Random content audits: Checking published content for compliance
3. Gap analyses: Identification of gaps in documentation
4. External audits: Regular review by specialized service providers
5. Simulated authority inquiries: Testing your own response capability

A proven tool is the “Corporate Influencer Compliance Scorecard,” which summarizes all relevant compliance aspects in a dashboard and makes the need for action visible at a glance.

Particularly important is the involvement of all stakeholders: Marketing, legal department, IT, and data protection officers should be involved in the audit process. A Forrester study (2024) shows that cross-functional audit teams identify 73% more compliance risks than departments working in isolation.

“Documentation is not just an annoying obligation, but your most important compliance instrument. Data protection authorities follow the principle: What isn’t documented didn’t happen.”

– Dr. Christoph Bausewein, Data Protection Officer and author of “Data Protection in Digital Marketing”

Data Protection Impact Assessment and International Aspects

Under certain circumstances, corporate influencer programs may require a Data Protection Impact Assessment (DPIA) according to Art. 35 GDPR. Additionally, international activities add complexity to the data protection assessment.

When is a Data Protection Impact Assessment Necessary for Corporate Influencers?

A DPIA is required when data processing is “likely to result in a high risk to the rights and freedoms of natural persons.” The following factors can necessitate a DPIA for corporate influencer programs:

• Extensive processing of sensitive data (e.g., for employees from diverse backgrounds)
• Systematic monitoring of employees’ social media activities
• Innovative technologies such as AI-supported content analysis or facial recognition
• Processing data of vulnerable persons (e.g., for corporate influencers from minorities)
• Automated decision-making with significant effects (e.g., performance evaluation)

According to a study by the European Data Protection Board (2024), about 37% of all corporate influencer programs meet at least one criterion for conducting a DPIA – but only 14% actually conduct such an assessment.

A DPIA for corporate influencer programs should include the following steps:

1. Systematic description of all processing operations and purposes
2. Assessment of necessity and proportionality of processing
3. Identification and assessment of risks to the rights and freedoms of data subjects
4. Definition of remedial measures to minimize risks
5. Documentation and integration into the compliance process

A careful risk assessment is particularly necessary when using analysis tools to measure the success of corporate influencer activities.

International Data Transfers in Global Corporate Influencer Programs

International data transfers pose a particular challenge for globally operating companies. Since the Schrems II ruling by the ECJ and the fall of the Privacy Shield, the requirements for data transfers to third countries have increased significantly.

For corporate influencer programs with an international dimension, you should consider the following aspects:

• Localization of data processing: Identification of all processing locations
• Legal bases for data transfers: Via the EU-US Data Privacy Framework or through Standard Contractual Clauses (SCCs)
• Additional protective measures: Technical, contractual, and organizational measures
• Transfer Impact Assessment (TIA): Documented assessment of data protection risks per destination country
• Monitoring of legal developments: Continuous observation of international data protection developments

A careful examination of the data transfer bases is essential, particularly when using US-based social media platforms (LinkedIn, Instagram, Twitter/X). The European Data Protection Authority imposed fines totaling 395 million euros for unlawful data transfers in 2024.

A current development is the EU-US Data Privacy Framework, which came into force in July 2023, providing a new legal basis for data transfers to the USA. However, this has already been challenged by data protection activists, and its long-term legal certainty remains to be seen.

Specifics in Cross-Border Collaboration

Additional factors need to be considered for multinational corporate influencer programs:

• Different data protection standards: Various requirements apply depending on the country
• Federalist structures: Regional differences may exist in some countries (e.g., Germany)
• Local notification requirements: In some countries, data processing must be registered with authorities
• Language requirements: Consent and information often need to be available in the local language
• Cultural differences: Sensitivity to data protection issues varies considerably internationally

An effective strategy for international corporate influencer programs is based on the principle “Global Strategy, Local Compliance” – a global strategy with local adaptation to the respective legal requirements.

A hub-and-spoke model has proven effective for practical implementation: A central compliance team defines the basic standards, while local teams ensure adaptation to national circumstances. The Brixon Group supports companies in establishing such efficient compliance structures as part of their Revenue Growth Strategy.

Practical Tools and Future Perspectives for GDPR-Compliant Corporate Influencer Management

Implementing a legally secure corporate influencer program requires not only theoretical knowledge but also practical tools and a look at future developments.

Tool Recommendations for Legally Secure Corporate Influencer Management

The right tool selection can significantly reduce compliance effort. The following categories have proven effective in practice:

1. Consent management systems:
   • OneTrust Consent Management
   • Usercentrics Business Consent
   • Cookiebot Consent Management Platform
2. Documentation and compliance management:
   • GDPRhub
   • Privasee Compliance Manager
   • DataGuard Privacy Software
3. Secure collaboration platforms:
   • Stackfield (GDPR-compliant alternative to Slack)
   • Nextcloud (On-premises data storage with collaboration functions)
   • Wire Pro (End-to-end encrypted communication)
4. Corporate influencer management systems:
   • Oktopost B2B Social Media Management
   • Hootsuite Amplify
   • LinkedIn Elevate (integrated in LinkedIn Sales Navigator)
5. Auditing and monitoring:
   • Sprout Social (with compliance features)
   • Brandwatch (for social media monitoring)
   • Talkwalker (with compliance alert functions)

When selecting tools, you should pay particular attention to the following aspects:

• European server location or adequate transfer guarantees
• Availability of data processing agreements
• Certifications (e.g., ISO 27001, BSI C5)
• Flexible export options for documentation purposes
• Regular updates according to current legal developments

A Forrester analysis (2024) shows that companies using specialized compliance tools spend an average of 62% less time administering their corporate influencer programs and record 43% fewer compliance incidents.

Future Trends: AI, Data Protection, and Corporate Influencers from 2025

Development in the field of corporate influencers and data protection is progressing rapidly. The following trends will shape the coming years:

1. AI-supported compliance verification: Automated systems that detect potential data protection risks in content
2. Decentralized identity solutions: Self-Sovereign Identity (SSI) for more user control over their data
3. Privacy by Design Platform: Social media platforms that implement data protection as a core feature
4. Tokenization of consent: Blockchain-based systems for immutable proof of consent
5. More granular permission concepts: Finer control over which data is shared with whom
6. Tightened regulation: New requirements with the planned ePrivacy Regulation

The development in AI will have particularly profound effects. The EU’s AI Act, which was adopted in 2024 and is coming into force in stages, will bring new requirements for AI-supported content creation and analysis.

Gartner predicts that by 2027, over 75% of all companies will use AI systems for compliance monitoring of their corporate influencers – a development that brings both opportunities and new data protection challenges.

Strategic Recommendations for Future-Proof Corporate Influencer Management

To make your corporate influencer program future-proof and legally compliant, we recommend the following strategic measures:

1. Privacy by Design approach: Integrate data protection from the outset into conception and implementation
2. Regular governance reviews: Establish a quarterly review process for all compliance aspects
3. Cross-functional responsibility: Involve marketing, legal, IT, and HR equally
4. Continuous training: Invest in regular updates for your corporate influencers
5. Risk-oriented approach: Prioritize measures based on a structured risk assessment
6. Data protection as a competitive advantage: Communicate your high standards as a quality feature

A particularly important aspect is the integration of corporate influencer compliance into your overall Revenue Growth Strategy. With their holistic Revenue Growth Blueprint, the Brixon Group has created a framework that seamlessly integrates compliance into your growth strategy.

In the long term, the focus will shift from pure compliance to “Trusted Corporate Influencing” – an approach that places trust and transparency at the center and views data protection not as an obstacle but as an enabler for sustainable success.

“The most successful corporate influencer programs of the future will be those that understand compliance not as a duty but as an integral part of their value creation.”

– Karsten Schmidt, Digital Ethics Officer, Federal Association of Digital Economy

Frequently Asked Questions (FAQ)