Leads coming in, deals not closing
Your agency reports 200 leads a month. Sales says they're worthless. You end up with 2 deals. Who's right -- and where's the real problem?
FREE CALCULATORYour agency is delivering leads.
Your agency is delivering leads.
So where's the revenue?
The leads are coming in, the reports look fine -- but revenue isn't moving. Before you sign your next agency contract: find out in 3 minutes where the money is actually going.
500+calculations run
2.3xavg. ROI gap identified
< 3 min.to your result
Challenges
Does This Sound Familiar?
ROI unclear despite high spend
You're spending 5,000+ EUR a month. Your dashboard shows impressions, clicks, MQLs. But how much of that actually turns into revenue? Nobody really knows.
The MQL-to-SQL gap goes unaddressed
Between a marketing lead and a sales opportunity, there's a gap. That's where your budget disappears -- and nobody on either side feels responsible.
PREVIEW
What the calculator shows you
You get three numbers that will change your next agency conversation. No theory -- your actual figures, laid out honestly.
127 EURYour cost per lead (example)
4,230 EURYour cost per deal (example)
1.8xYour marketing ROI (example)
SourceA tool by Brixon Group
Data basisBased on analysis of 200+ B2B agency setups across the DACH region
MethodologyBenchmark data from anonymised CRM exports and agency reports, 2023--2025
SourceA tool by Brixon Group
Data basisBased on analysis of 200+ B2B agency setups across the DACH region
MethodologyBenchmark data from anonymised CRM exports and agency reports, 2023--2025
How It Works
3 Steps to Your Result
Enter your marketing data
Your monthly budget, number of leads, and number of deals. Takes less than 2 minutes.
Get your gap analysis
The calculator shows you where between lead and revenue your biggest leak sits -- with real numbers.
Act on the recommendations
You get prioritised actions to close the gap -- starting now.
FREE CALCULATOR
Calculate Your Lead-Revenue Gap
€
€
€
Days
200 %Marketing ROI
200 €Cost per Lead
Your Advantage
What You Get
Full-funnel visibility
For the first time, you'll see exactly where between lead and deal your money is being lost.
Actual cost-per-deal calculation
Not cost-per-lead -- what a closed deal actually costs you. That's the number that matters.
Data-backed agency conversations
With your gap report, you can ask your agency the right questions instead of just nodding along at review meetings.
MQL-to-SQL conversion made visible
You'll see whether the problem is lead quality or whether sales is working the wrong leads.
Prioritised actions, not just numbers
The calculator doesn't just show you the problem -- it gives you a prioritised recommendation on what to tackle first.
Target Audience
Who is this calculator for?
This calculator is for B2B companies that have outsourced marketing to an agency and can't shake the feeling that the results aren't adding up.
B2B companies with 10--100 employees
Monthly marketing budget above 3,000 EUR
Working with an external agency
Leads are coming in, but revenue isn't growing proportionally
Sales is complaining about lead quality
FAQ
Frequently Asked Questions
Find out where your marketing budget is going
In under 3 minutes, you'll know how big the gap between your leads and your revenue really is. Free, no strings attached.