Leads are there, deals are missing
Your agency reports 200 leads per month. Sales says: "They're useless." You end up with 2 deals. Who is right - and where is the problem?
FREE CALCULATORYour agency delivers leads.
Your agency delivers leads.
But where is the revenue?
The leads are coming in, the reports look good -- but revenue isn't moving. Before you sign your next agency contract: find out exactly where the money is leaking in just 3 minutes.
500+Calculations performed
2.3xavg. ROI gap identified
< 3 minsto get your result
Challenges
Does This Sound Familiar?
Unclear ROI despite high costs
You spend 5,000+ EUR per month. Your dashboard shows impressions, clicks, MQLs. But how much of that actually turns into revenue? Nobody knows for sure.
The MQL-to-SQL gap is ignored
There is a gaping hole between a marketing lead and a sales opportunity. That is exactly where your budget disappears - and neither side feels responsible.
PREVIEW
What the calculator shows you
You get three metrics that will change your next agency meeting. No theory - just your real numbers, analysed with German engineering precision.
127 EURYour Cost per Lead (example)
4,230 EURYour Cost per Deal (example)
1.8xYour Marketing ROI (example)
SourceA tool by Brixon Group
Data basisBased on the analysis of 200+ B2B agency setups across Europe
MethodologyBenchmark data from anonymised CRM exports and agency reports from 2023-2025
SourceA tool by Brixon Group
Data basisBased on the analysis of 200+ B2B agency setups across Europe
MethodologyBenchmark data from anonymised CRM exports and agency reports from 2023-2025
How It Works
3 Steps to Your Result
Enter your marketing data
Input your monthly budget, number of leads, and deals. Takes less than 2 minutes.
Get your gap analysis
The calculator shows you where your biggest leak is between lead and revenue - with concrete numbers.
Implement the recommendations
You receive prioritised measures to close the gap - starting immediately.
FREE CALCULATOR
Calculate Your Lead-Revenue Gap
€
€
€
Days
200 %Marketing ROI
€200Cost per Lead
Your Advantage
What You Get
Visibility across the entire funnel
For the first time, you will see exactly where your money is lost between lead and deal.
Concrete Cost-per-Deal calculation
Not Cost-per-Lead, but what an actual closed deal costs you - the number that truly matters.
Data-driven agency discussions
With your gap report, you can ask your agency the right questions instead of just nodding at their reports.
MQL-to-SQL conversion made visible
You will recognise whether the problem lies in lead quality or if sales is working the wrong leads.
Actionable recommendations, not just numbers
The calculator doesn't just show you the problem; it gives you a prioritised recommendation on what to tackle first.
Target Audience
Who is this calculator for?
This calculator is for B2B companies that have outsourced their marketing to an agency and can't shake the feeling that the results don't add up.
B2B companies with 10-100 employees
Monthly marketing budget over 3,000 EUR
Working with an external agency
Leads are coming in, but revenue isn't growing proportionally
Sales complains about lead quality
FAQ
Frequently Asked Questions
Find out where your marketing budget is leaking
In under 3 minutes, you will know how big the gap between your leads and your revenue really is. Free and without obligation.