73% of all B2B leads vanish without a trace
Across the industry, almost three-quarters of all leads are lost before they become deals. Most companies don't even know in which phase this happens.
FREE CALCULATORYour pipeline is leaking.
Your pipeline is leaking.
Find out where.
73% of all B2B leads disappear before closing. No generic pipeline guide — this calculator uses your own numbers to show you exactly which stage is draining your money. Every month the leak stays open, it costs you a five-figure sum.
600+pipeline analyses conducted
127,000 EURavg. revenue impact/year
< 3 minsto result
Challenges
Does This Sound Familiar?
Out of 100 leads, 3 become deals — is that normal?
You generate leads, but the conversion rate feels alarmingly low. Without a benchmark, you don't know if this is typical for your sector or if you have a problem.
Revenue impact remains invisible
How much revenue are you losing to pipeline leaks per quarter? As long as you don't calculate it, it remains a vague feeling instead of an actionable number.
PREVIEW
What the calculator shows you
The pipeline leak calculator identifies the point in your funnel where the most deals are lost — and quantifies the revenue impact.
89 EURYour cost per lead (example)
MQL > SQLYour biggest bottleneck (example)
127,000 EURRevenue impact per year (example)
SourceA tool by Brixon Group
Data basisBenchmarks from 600+ B2B funnel analyses across Malta and European markets
MethodologyAnonymised CRM data (HubSpot, Salesforce, Pipedrive) and sector-specific conversion benchmarks (2022-2025), processed with a systematic engineering approach
SourceA tool by Brixon Group
Data basisBenchmarks from 600+ B2B funnel analyses across Malta and European markets
MethodologyAnonymised CRM data (HubSpot, Salesforce, Pipedrive) and sector-specific conversion benchmarks (2022-2025), processed with a systematic engineering approach
How It Works
3 Steps to Your Result
Enter funnel data
How many leads, MQLs, SQLs, and deals do you have per month? Enter your numbers — estimates are fine.
Receive leak analysis
The calculator shows you where your biggest leak is and how much revenue it's costing you.
Implement measures
With the prioritised recommendations, you close the leak systematically — starting with the highest leverage.
FREE CALCULATOR
Find Your Biggest Pipeline Leak
€
40 %
10 %90 %
50 %
10 %80 %
60 %
10 %80 %
25 %
5 %60 %
Your Pipeline at a Glance
Leads100.0
MQLs40.0
Meetings20.0
Proposals12.0
Closed Deals3.0
Your Advantage
What You Get
Biggest pipeline leak identified
You know exactly in which funnel phase the most leads are lost — Lead, MQL, SQL, Opportunity, or Closing.
Revenue impact calculated in EUR
No more vague gut feelings. You see how much revenue the pipeline leak is costing you per month and per year.
Industry benchmark included
Your conversion rates compared to typical European B2B values — so you know where you really stand.
Prioritised measures
The calculator doesn't just tell you where the leak is, but which measure provides the highest leverage to close it.
Quick wins you can implement immediately
You get 2-3 concrete measures that you can implement this week to improve conversion at your weakest point.
Target Audience
Who is this calculator for?
For B2B companies that generate leads but feel that too few of them turn into deals — and don't know exactly why.
B2B companies with an active lead generation process
Conversion rate from lead to deal under 5%
No clear visibility on where leads are lost in the funnel
Sales and marketing are pointing fingers at each other
Revenue targets are missed despite having enough leads
FAQ
Frequently Asked Questions
Find the biggest leak in your pipeline
In 3 minutes, you'll know where your leads are getting lost and how much revenue it's costing you. Free and data-driven.