73% of all B2B leads vanish without a trace
Across the industry, nearly three quarters of all leads are lost before becoming deals. Most companies don't even know at which stage it's happening.
FREE CALCULATORYour pipeline is leaking.
Your pipeline is leaking.
Find out where.
73% of all B2B leads disappear before closing. Not a generic pipeline guide -- this calculator uses your own numbers to show you exactly which stage your money is walking out of. Every month the leak stays open costs you five figures.
600+pipeline analyses run
127,000 EURavg. revenue impact per year
< 3 min.to your result
Challenges
Does This Sound Familiar?
100 leads, 3 deals -- is that normal?
You're generating leads, but the conversion rate looks alarmingly low. Without a benchmark, you don't know whether that's typical for your sector or whether you have a problem.
Revenue impact stays invisible
How much revenue are you losing to pipeline leaks each quarter? Until you calculate it, it stays a vague feeling rather than a number you can act on.
PREVIEW
What the calculator shows you
The pipeline leak calculator identifies the stage in your funnel where most deals are being lost -- and quantifies the revenue impact.
89 EURYour cost per lead (example)
MQL > SQLYour biggest bottleneck (example)
127,000 EURRevenue impact per year (example)
SourceA tool by Brixon Group
Data basisBenchmarks from 600+ B2B funnel analyses across the DACH region
MethodologyAnonymised CRM data (HubSpot, Salesforce, Pipedrive) and sector-specific conversion benchmarks, 2022--2025
SourceA tool by Brixon Group
Data basisBenchmarks from 600+ B2B funnel analyses across the DACH region
MethodologyAnonymised CRM data (HubSpot, Salesforce, Pipedrive) and sector-specific conversion benchmarks, 2022--2025
How It Works
3 Steps to Your Result
Enter your funnel data
How many leads, MQLs, SQLs, and deals do you have per month? Enter your numbers -- rough estimates are fine.
Get your leak analysis
The calculator shows you where your biggest leak sits and how much revenue it's costing you.
Act on the recommendations
With prioritised actions, you close the leak systematically -- starting with the highest-leverage fix.
FREE CALCULATOR
Find Your Biggest Pipeline Leak
€
40 %
10 %90 %
50 %
10 %80 %
60 %
10 %80 %
25 %
5 %60 %
Your Pipeline at a Glance
Leads100.0
MQLs40.0
Meetings20.0
Proposals12.0
Closed Deals3.0
Your Advantage
What You Get
Biggest pipeline leak identified
You'll know exactly which funnel stage is losing the most leads -- Lead, MQL, SQL, Opportunity, or Closing.
Revenue impact calculated in EUR
No more gut feelings. You'll see how much revenue your pipeline leak is costing you per month and per year.
Industry benchmark included
Your conversion rates compared to typical B2B figures -- so you know exactly where you actually stand.
Prioritised actions
The calculator doesn't just tell you where the leak is -- it tells you which action will do the most to close it.
Quick wins you can act on this week
You get 2--3 concrete actions you can take this week to improve conversion at your weakest stage.
Target Audience
Who is this calculator for?
For B2B companies that are generating leads but feel like too few of them turn into deals -- and don't know exactly why.
B2B companies with an active lead generation process
Lead-to-deal conversion rate below 5%
No clear visibility into where in the funnel leads are being lost
Sales and marketing are pointing at each other
Revenue targets being missed despite sufficient leads
FAQ
Frequently Asked Questions
Find the biggest leak in your pipeline
In 3 minutes you'll know where your leads are going and what it's costing you in revenue. Free and data-driven.