Salary is only 40% of the costs
Social security contributions, tools, training, workspace, management overhead, and fluctuation risk — the true costs are 2-2.5x the gross salary.
FREE CALCULATORWhat a marketing hire
What a marketing hire
really costs
You are planning to hire a marketer. The salary is in the budget — but salary is only 40% of the real costs. Before you approve the role: Calculate the rest.
350+total cost calculations conducted
58%avg. hidden cost share
< 3 minsto result
Challenges
Does This Sound Familiar?
Build vs. buy remains a guessing game
Without knowing the true total costs, you can't fairly compare whether hiring or outsourcing is cheaper. The decision is often made based on the salary figure alone.
Time-to-productivity is ignored
A new marketer needs 4-6 months to reach full productivity. During this time, you pay full costs for half the performance — an item that doesn't appear in any budget.
PREVIEW
What the calculator shows you
You get the honest total costs of your planned marketing hire — broken down into visible and hidden cost blocks.
118,000 EURTotal costs per year (example at 65k salary)
58%Hidden costs share (example)
5 monthsTime-to-productivity (average)
SourceA tool by Brixon Group
Data basisBased on total cost data from 350+ marketing hires in European B2B companies
MethodologySalary reports (Stepstone, Hays), employer cost calculators, and real onboarding data (2022-2025), engineered for predictability
SourceA tool by Brixon Group
Data basisBased on total cost data from 350+ marketing hires in European B2B companies
MethodologySalary reports (Stepstone, Hays), employer cost calculators, and real onboarding data (2022-2025), engineered for predictability
How It Works
3 Steps to Your Result
Enter planned salary
Gross annual salary and planned role — that's all the calculator needs from you.
Receive total cost analysis
You get the complete breakdown of all costs, divided into visible and hidden items.
Make an informed decision
With the real numbers, you make a budget decision that takes all costs into account — not just the salary.
FREE CALCULATOR
What a Marketing Hire Really Costs
€55,000
€30,000€85,000
€95
€50€180
20 h
5 h40 h
€104,947Full Cost per Year
Factor 1.9xSalary to Full Cost
Your Advantage
What You Get
All cost blocks revealed
You see every cost item — from social security contributions to tools and fluctuation risk — in a clear breakdown.
Fair build vs. buy comparison
With the true total costs, you can finally fairly compare hiring against outsourcing, freelancers, or RevOps.
Hidden costs quantified
You learn what percentage of the total costs are invisible — and which cost blocks are the most surprising.
Time-to-productivity factored in
The calculator accounts for the unproductive ramp-up time and shows you what your hire actually costs in the first 12 months.
Break-even analysis included
At what pipeline volume does an internal hire pay off? The calculator gives you the number at which hiring becomes the better option.
Target Audience
Who is this calculator for?
For B2B companies that are considering a marketing hire and want to know the true costs before making a decision.
Planning a marketing hire in the next 6 months
Budget for marketing personnel is currently being calculated
Comparison between internal and external is pending
B2B companies with 10-100 employees
Management wants to understand the true costs before approving the role
FAQ
Frequently Asked Questions
What does a marketing hire really cost?
Calculate the total costs in under 3 minutes. Salary plus all hidden cost blocks — so your budget is based on honest numbers.