Beautiful reports, thin pipeline
Your agency shows impressive dashboards. But when you look into the CRM, you see three open opportunities. That doesn't add up.
FREE COMPARISONAgency vs. In-house vs. RevOps:
Agency vs. In-house vs. RevOps:
The honest comparison
Three models, three promises, three price tags. Before you commit: which one actually produces pipeline? The honest comparison -- without the sales spin.
150+documented model changes analysed
8evaluation criteria with industry data
< 5 minsto get your recommendation
Challenges
Does This Sound Familiar?
Quarterly targets are missed
Q1 missed. Q2 missed. And every time they say: "We just need one more month." Eventually, patience runs out - but what is the alternative?
Marketing as a cost centre instead of a growth engine
Management views marketing as a "nice-to-have" - not a pipeline driver. Because the results never measurably translate into revenue.
PREVIEW
What you get in the comparison
A structured, systematic engineering approach to comparing all three models with real numbers, typical risks, and a recommendation tailored to your situation.
3,500-8,000 EURAgency: Cost/month (typical)
6,500-10,000 EURIn-house: Total cost/month (typical)
4,000-7,000 EURRevOps: Cost/month (typical)
SourceA tool by Brixon Group
Data basisData foundation: 150+ documented model changes in B2B companies
MethodologyAnalysis of agency contracts, internal job postings, and RevOps engagements across Europe (2022-2025)
SourceA tool by Brixon Group
Data basisData foundation: 150+ documented model changes in B2B companies
MethodologyAnalysis of agency contracts, internal job postings, and RevOps engagements across Europe (2022-2025)
How It Works
3 Steps to Your Result
Enter your situation
Team size, current budget, and growth target - that is all we need from you.
Receive your comparison
You get a bespoke comparison of all three models with costs, risks, and a pipeline forecast.
Make an informed decision
Use the decision matrix to make a choice based on numbers rather than gut feeling.
FREE COMPARISON
Agency vs. Internal Team vs. RevOps
Traditional Agency
External experts, monthly retainer, proven processes
Internal Team
Own employees, full control, high fixed costs
RevOps Model
Hybrid: strategic leadership + operational team, flexibly scalable
Your Advantage
What You Get
Objective comparison without a sales agenda
You get an honest analysis of all three models - including the downsides that nobody else tells you.
Total cost calculation instead of price tags
Not just agency fees or salaries, but all hidden costs: tools, onboarding, management overhead, and vacancy risks.
Decision matrix for your situation
Depending on team size, budget, and growth phase, you receive a concrete recommendation on which model suits you best.
Pipeline forecast per model
You will see how much pipeline you can realistically expect from each model - and in what timeframe.
Risk assessment included
Every model has risks. You will learn what they are and how to minimise them before you commit.
Target Audience
Who is this comparison for?
This comparison is for B2B decision-makers facing the question: do we build marketing in-house, stick with an agency - or is there a third way?
Managing Directors and CMOs in B2B companies with 10-100 employees
Currently with an agency, but dissatisfied with the pipeline
Considering hiring internally, but unsure about the total costs
Have heard of RevOps, but don't know if it suits them
Need a solid basis for decision-making, not another sales pitch
FAQ
Frequently Asked Questions
Which model actually produces pipeline for you?
Agency, in-house, or RevOps - get the honest comparison and make a decision based on numbers.