"On the side" means: chronically half-hearted
You post on LinkedIn every two weeks, write a newsletter now and then, and optimise the website on Saturdays. The result: none of it brings measurable results.
FREE CALCULATORWhat your DIY marketing
What your DIY marketing
is really costing you
"I'll do it myself -- it saves money." Is that true? Every week you wait, your marketing hours are costing you hard cash. Do the maths.
300+founders have done the maths
67,500 EURavg. opportunity costs/year
< 2 minsto get your result
Challenges
Does This Sound Familiar?
No measurability, no optimisation
Without tracking, funnel analysis, and regular reporting, you don't know if your marketing hours are achieving anything. You are investing blindly.
Expert Gap: You don't know what you don't know
SEO, Paid Ads, Marketing Automation, CRM setup - the field moves fast. As a founder, you cannot be up to date in every area.
PREVIEW
What the calculator shows you
You will see in black and white what your "free" marketing hours are actually costing you - and what you could be earning with that time instead.
67,500 EURAnnual opportunity costs (example)
12 DealsPotential deals you are missing out on (example)
520 hrsLost strategy hours per year (example)
SourceA tool by Brixon Group
Data basisBased on time analyses of 300+ B2B founders across Malta and Europe
MethodologyAnonymised time-tracking data and founder surveys (2023-2025)
SourceA tool by Brixon Group
Data basisBased on time analyses of 300+ B2B founders across Malta and Europe
MethodologyAnonymised time-tracking data and founder surveys (2023-2025)
How It Works
3 Steps to Your Result
Enter your time and costs
How many hours a week do you spend on marketing? What is your realistic hourly rate? 4-5 fields, and you're done.
Receive your opportunity cost analysis
The calculator shows you the annual costs of your marketing time and the deals you are losing as a result.
Make an informed decision
With concrete numbers, you can decide whether DIY marketing still makes sense or if outsourcing would be more cost-effective.
FREE CALCULATOR
What Your DIY Marketing Really Costs
€200
€75€500
10 h
2 h40 h
€8,660Monthly Opportunity Cost
Your Advantage
What You Get
Make hidden CEO time costs visible
For the first time, you will see what every marketing hour truly costs you - based on your actual hourly rate.
Opportunity costs calculated concretely
The calculator shows how much revenue you are missing out on because you are taking on marketing tasks instead of your highest-value activities.
Clear break-even analysis
At what point is it worth handing over your marketing? The calculator gives you the exact number.
Time investment vs. result comparison
You will recognise whether your 10-15 hours a week in marketing are actually bringing results or just keeping you busy.
Decision aid: Do it yourself vs. outsource
Based on your numbers, you get a clear recommendation on whether DIY marketing makes sense in your situation or not.
Target Audience
Who is this calculator for?
This calculator is for founders and managing directors who do marketing "on the side" - and are slowly realising that it doesn't scale.
Founders and CEOs who put 10+ hours a week into marketing
Companies with 5-50 employees without a dedicated marketing role
Annual revenue between 500k and 5M EUR
The feeling that marketing time takes away from more strategically important tasks
No clear decision yet on whether to hire internally or outsource
FAQ
Frequently Asked Questions
What are your marketing hours really costing you?
In under 2 minutes, you will see the honest numbers. No sales pitch, no catch - just clarity about your time costs.