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Account-Based Marketing that activates your top accounts

In B2B, a handful of accounts drive the majority of your revenue. We build coordinated ABM campaigns that engage exactly those accounts across multiple channels – with personalized messaging for every role in the buying committee.

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Relate Phase

Account-Based Marketing is part of the Relate phase in our 4R System. Instead of targeting broad audiences with the same message, we focus all marketing resources on the accounts with the highest pipeline potential – coordinated across LinkedIn, Google, email, and content.

Target Account List

Identification and prioritization of your top accounts based on ICP criteria, firmographic data, and buying signals. Includes mapping of buying committees and decision-maker roles per account.

Personalized Campaign Architecture

Multi-channel campaign structure for your target accounts: LinkedIn Ads, Google Ads remarketing, personalized email sequences, and account-specific content – all coordinated.

Account-Specific Content

Personalized landing pages, case studies, and content pieces for your key account segments. Every piece speaks to the specific challenges of that industry and role.

Intent Data & Buying Signals

Setup of intent monitoring for your target accounts: website visits, content engagement, and campaign interactions. So your sales team knows when an account is ready to engage.

Sales-Marketing Alignment

Building a shared workflow between marketing and sales: account scoring, handoff criteria, and feedback loops. So both teams work from the same data toward the same goals.

Part of the 4R System

Account-Based Marketing is phase 2 of our 4R System – focused resources on the accounts with the highest pipeline potential, systematically orchestrated across all channels.

Explore the 4R System
Results

What Account-Based Marketing does for you

Resources where they count

Instead of spreading budget thin, we concentrate all marketing efforts on the 50–200 accounts with the greatest revenue impact. Less waste, more pipeline per euro invested.

Reach the entire buying committee

In B2B, one person rarely decides alone. ABM engages every role in the buying committee – from the subject matter expert to procurement to the C-suite. With messaging that fits each perspective.

Sales and marketing on the same page

ABM breaks down the silo between sales and marketing. Both teams work from the same account list, see the same data, and pursue the same goals. The result: shorter sales cycles and higher win rates.

Process

How we run Account-Based Marketing

From account selection to pipeline reporting – we build ABM programs that systematically activate your most important target accounts.

Account Selection & Prioritization

Together with your sales team, we identify the accounts with the highest pipeline potential. We define selection criteria, prioritize by close probability, and map decision-maker structures.

Strategy & Content Creation

We develop personalized campaigns for each account segment: specific messaging, the right channels, and tailored content. Every touchpoint is aligned with the relevant buying stage.

Multi-Channel Activation

Campaigns go live – coordinated across LinkedIn, Google, email, and personalized content hubs. Intent monitoring shows in real time which accounts are actively engaging with your content.

Sales Handoff & Optimization

Qualified accounts are handed to sales with a complete engagement profile. Monthly pipeline reporting shows account progression, engagement scores, and the ROI of every initiative.

Strategic Leadership

Combine Account-Based Marketing with CMO as a Service for strategic ABM leadership – from account selection to sales integration.

Learn about CMOaaS
Insights
FAQ

Common questions about Account-Based Marketing

Answers to the most important questions about ABM for B2B companies

Newsletter

Weekly ABM & Growth Insights

Practical tips for Account-Based Marketing in B2B. One email per week.

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Your growth department.
External.

Start with a Growth Audit. We analyze your current pipeline and show you which accounts have the greatest revenue potential – and how to reach them systematically.

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