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Video & podcast that put your expertise on display

Text alone doesn't cut it anymore. B2B decision-makers listen to podcasts in the car and watch videos between meetings. We produce thought leadership formats that carry your expertise – professional, consistent, and scalable.

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Reach Phase

Video & Podcast is part of the Reach Phase in our 4R System. Here we create formats that build trust and multiply your reach. One interview becomes a podcast, a video, LinkedIn clips, and blog content. Systematic production instead of one-off projects.

Format Concept & Strategy

Show concept, audience analysis, and content strategy. Which format fits your expertise, your audience, and your resources?

Production & Post-Production

Professional recording, editing, sound design, and branding. Remote or on-site – we deliver broadcast quality without the broadcast budget.

Content Repurposing

One episode becomes 10+ content pieces: short videos for LinkedIn, audiograms, blog summaries, and social media snippets.

Distribution & Hosting

Publishing on all relevant platforms: Spotify, Apple Podcasts, YouTube, and LinkedIn. Including SEO-optimized show notes.

Performance Tracking

Downloads, views, engagement, and lead signals. We measure which episodes generate pipeline – not just plays.

Part of the 4R System

Video & Podcast is Phase 1 of our 4R System – thought leadership as a reach multiplier for your entire Revenue Flywheel.

Explore the 4R System
Results

What video & podcast does for your business

Trust through personality

In video and audio, prospects get to know your leadership team – voice, perspective, expertise. That creates a connection no whitepaper can match. When your sales team calls, it's no longer a cold conversation.

Maximum reach through repurposing

A 30-minute episode becomes a podcast, a YouTube video, 5 LinkedIn clips, and a blog post. Instead of creating separate content for every channel, you use one format as the source for all of it.

Differentiation in B2B

Most B2B companies in DACH don't do podcasts or video. Those who do stand out. Not as a marketing gimmick, but as a company that openly shares its expertise and puts a face to its brand.

Process

How we produce video & podcast

Our process makes thought leadership production predictable and efficient – from concept to distribution.

Concept & Planning

We develop the show format, define audience and topics, and create a production plan for the first 10-12 episodes.

Recording

Remote or on-site – professional recording with minimal time commitment from your executives. One recording day can produce material for several weeks.

Post-Production & Repurposing

Editing, sound design, branding, and creation of all derivatives: short videos, audiograms, blog content, and social media snippets.

Distribution & Optimization

Publishing across all platforms. Monthly analysis shows which topics and formats resonate with your audience.

Strategic Leadership

Combine Video & Podcast with CMO as a Service for a coordinated thought leadership strategy – from concept to pipeline attribution.

Learn about CMOaaS
Insights
FAQ

Common questions about B2B video & podcast

Answers to the most important questions about B2B video and podcast production

Newsletter

Weekly video, podcast & growth insights

Practical tips for B2B video and podcast production. One email per week.

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Your growth department.
External.

Start with a Growth Audit. We'll analyze your current thought leadership presence and show you how video & podcast can strengthen your pipeline.

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