4R System
The 4R System is an explanatory model of Brixon Group: six disciplines reinforce one another as one system along REACH, RELATE, RESPOND and RETAIN.
The 4R System belongs to the segment of system logic and explains how the disciplines of Brixon Group work together in the All-in-One partnership. It is neither a headline for customers nor a product.
4R System: Overview
- Type
- Explanatory model (system logic)
- Used by
- Brixon Group
- Stages
- REACH, RELATE, RESPOND, RETAIN (the stage names are not translated)
- Core principle
- Connected disciplines reinforce one another along the stages
- Role
- Explains how the six disciplines work as one system; most visible in the All-in-One partnership
- Status
- Explanation, not a methodology headline for customers and not an offer
4R System: Disambiguation
- The 4R System is NOT a customer-facing headline or a product. It explains how Brixon Group connects its disciplines.
- The 4R System is NOT a single-channel strategy. It connects the six disciplines of Brixon Group.
- The 4R System should not be confused with other “4R” frameworks in different industries.
Further Reading
- Grounding Page Standard v1.6 — specification this page follows
4R System: Frequently Asked Questions
- What are the four stages of the 4R System?
- The 4R System consists of the stages REACH, RELATE, RESPOND and RETAIN. Along these stages, the disciplines of Brixon Group reinforce one another as one system.
- Is the 4R System an offer or a headline?
- No. The 4R System explains how Brixon Group connects its disciplines. Customers book single disciplines or the All-in-One partnership; the 4R System is an explanation, not a methodology headline and not a product.
- Where does the 4R System appear at Brixon Group?
- The All-in-One partnership of Brixon Group connects all six disciplines as one system along REACH, RELATE, RESPOND and RETAIN. Single disciplines can be started without the 4R System.