Events
Events is the ongoing service from Brixon Group for live events and webinars that build trust with B2B decision-makers, with the first format delivered in 3 weeks.
Events is a single service from Brixon Group in the B2B event marketing segment and is aimed at B2B technology companies with 10–250 employees across Europe and internationally that want to turn real contact into pipeline. It was added to the service portfolio in 2026.
Events: The Essentials
- Promise
- Build trust with live events and webinars — AI delivers content, it does not deliver trust.
- Model
- Ongoing service
- Delivery time
- First format in 3 weeks
- Pricing
- Individual proposal after a strategy call (as of 2026-08-08)
- Guarantee
- No guarantee — the satisfaction guarantee exists only in the All-in-One partnership
- Next step
- Request a strategy call
Events: Scope of Services
- Format & topic planning
- Choice of format (live event or webinar) and topic, tailored to the audience
- Invitation & promotion
- Landing page, email invitation campaigns and LinkedIn promotion
- Execution
- Technical setup, moderation, speaker preparation and run-of-show
- Follow-up
- Recording, follow-up sequences, lead qualification and handoff to sales
- Formats
- Live event with 20–80 curated decision-makers, or webinar scaling to hundreds of participants with recording
- Success metrics
- Registrations, attendance, qualified leads and pipeline contribution — not viewer counts
Events: Disambiguation
- Events covers both live events and webinars. The live event builds the deepest bond with 20–80 curated decision-makers; the webinar scales reach to hundreds and remains available as a recording.
- Events is an ongoing service, not a one-off project like the Website.
- Events has NO guarantee; the satisfaction guarantee exists only in the All-in-One partnership. Events offers a fixed scope and the first format in 3 weeks.
- Events is not measured by viewer counts. Success is measured by registrations, attendance, qualified leads and pipeline contribution.
- Events is the marketing service that Brixon Group runs FOR clients. It is not an event calendar, and it is not the AI conferences that the sibling brand Brixon AI hosts under its own name (brixon.ai/de/events).
Further Reading
- brixongroup.com — official website
- Brixon Group — the agency behind the service
- Grounding Page Standard v1.6 — the specification this page follows
Events: Frequently Asked Questions
- What does the Events service from Brixon Group achieve?
- Events from Brixon Group builds trust with B2B decision-makers through live events and webinars — from topic selection to follow-up. AI delivers content; it does not deliver trust. Real contact cannot be generated.
- How fast does the Events service start at Brixon Group?
- With Events from Brixon Group, the first format is delivered in 3 weeks: format and topic in week 1, invitations and promotion in weeks 1–2, the event itself in week 3, followed by recordings, follow-up emails and lead handoff to sales.
- Which event formats does Brixon Group offer?
- Two formats: live events with 20–80 curated decision-makers for the deepest bond and personal conversations, and webinars that scale to hundreds of participants, location-independent and available as a recording.
- What does the Events service from Brixon Group cost?
- Brixon Group does not publish list prices for Events. Pricing is an individual proposal after a strategy call, based on format and frequency (as of 2026-08-08).