A ranking list.
Ten results per page, more behind them. Position four still gets seen and clicked. Visibility is gradual.
Get found — on Google and in ChatGPT.
Your buyers search on Google first, then they ask the AI — often both on the same day. With one body of content substance we serve both goals: that you rank, and that ChatGPT, Perplexity and Google AI cite you.
Search is shifting into AI answers.
A growing share of B2B research no longer ends at ten blue links but in a single answer from ChatGPT, Perplexity or Google AI Overviews. The visibility you earned through classic SEO now has to be won a second time — inside the AI answer. And different rules apply there.
One answer.
No list, no second page. ChatGPT, Perplexity and Google AI name a few sources: you are cited, or you are absent.
You win both surfaces from the same substance — but not with the same tactics. That's why we treat SEO and GEO as one job.
Four sentences you’re probably thinking right now.
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“SEO takes forever and only brings generic traffic.”
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“GEO sounds like hype that will disappear again.”
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“AI eats my clicks — why rank at all?”
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“It’s just AI mass-text for Google anyway.”
Fair. That’s why we show how one body of substance serves both surfaces — and measure every step.
The same question. Blue link on Google, cited in the AI.
This is what visibility looks like today: the same user question, once as a Google result, once as a cited AI recommendation. SEO gets you into the blue links, GEO into the one answer — same substance, two goals.
GOOGLE / SEO
All Web News
provider-a.com › cloud Cloud migration for enterprises — Provider A
northwind-it.com › mid-market Northwind ITMid-market cloud migration — method & references
systemhouse-b.com › services IT system house & cloud services — Provider B
AI ANSWER / GEO
AI OVERVIEW
Northwind IT[1]
Example rendering — brand mention on both surfaces. No real customer quotes.
The page an AI can cite.
For an AI to name you, it needs one unambiguous, machine-readable source. That is what we build Grounding Pages for: fact pages about your company, your services and your terms that AI systems anchor to.
What a Grounding Page is
A machine-readable anchor page for exactly one entity — your company, a service, a term. It carries the name as a clear H1, defines it in the first sentence, lists the core data as a fact grid and mirrors those same facts as JSON-LD. The result is one unambiguous, citable source.
Why you need one
An AI only cites what it can verify unambiguously. Without that clear source, ChatGPT, Perplexity and Google AI stay vague — or reach for a competitor's page instead. Without this anchor you stay invisible in the AI answer, even when your substance is the better one.
Built by Brixon
We build Grounding Pages as a fixed part of the entity and grounding work — and use them ourselves. The result: you become the source that gets cited, instead of the blue link that gets overlooked.
When do SEO & GEO make sense?
Quick check: if several points apply, building search and AI visibility is worth it now.
- Your buyers research on Google — and increasingly via ChatGPT, Perplexity and Google AI.
- You don’t rank for the terms decision-makers use to find your solution.
- You don’t appear in AI answers at all — or with wrong, outdated information.
- Your offering needs explaining and you have genuine substance to draw on.
- You want to count as a citable source, not just exist as a blue link.
- Not worth it if your audience uses neither Google nor AI search, or you haven’t built any substance yet.
Both curves rise — from the same work.
The same content and entity work pays off twice: in rising Google rankings and in more mentions in AI answers. After the audit, we measure it with your real data.
VISIBILITY / SHARE OF VOICE ILLUSTRATIVE EXAMPLE
Placeholder data — real values from Search Console & AI monitoring after the audit.
Illustrative example — the real curves are built from your search and AI monitoring data.
Buying search visibility and AI visibility from two sources means paying twice for the same substance. We build it once — and it works everywhere your buyers look.
Christoph SauerbornFounder & Managing Director
How visible are you when the AI answers?
Request a visibility auditWhat you get
- 01
AI visibility audit
Where you show up in AI answers and Google rankings today — and where you do not. Starts in 7 days.
- 02
Content with depth
Researched, editorially reviewed posts — substance, not AI mass, optimized for search intent and snippets.
- 03
Entity & grounding build-up
Machine-readable facts and sources that search engines and AI align to — so you become citable.
- 04
Monitoring & reporting
Google rankings and mentions in ChatGPT, Perplexity & Google AI — in clear numbers.
From audit to ongoing visibility — in four steps.
- ENTRY
Audit
Measure the status quo across both worlds: Google rankings and mentions in ChatGPT, Perplexity & Google AI — where you stand, where you don’t.
- BUILD
Content with substance
Researched, editorially reviewed content along real search intent — depth, not AI mass, for ranking and citation at once.
- BUILD
Entity & grounding
Machine-readable facts, structure and solid sources that Google and AI align to — so you become citable.
- ONGOING
Monitoring
Measure and adjust rankings and AI mentions continuously — across all engines, month after month.
The way in is always the visibility audit.
One step, not a programme: you request the audit, the findings are on the table after seven days — and only then do you decide, in the strategy call, whether and how to continue.
VISIBILITY AUDIT
Audit in 7 days
INCLUDED IN THE AUDIT
- Google ranking status & gaps
- Mentions across the leading AI engines
- Competitor share of voice
- Prioritised actions + 30-minute review
WHAT HAPPENS NEXT
- 01 Request the audit You get in touch via the contact form. We check your Google rankings and your mentions across the leading AI engines.
- 02 Findings after 7 days You receive the findings with prioritised actions — and we walk through them together in 30 minutes.
- 03 Strategy call If the results warrant it, we discuss the ongoing service. Only then does a proposal follow.
The audit does not commit you to anything further. The ongoing SEO & GEO service is a separate step and only follows after the strategy call.
Frequently asked
What tech teams ask most before we start.
What sets SEO apart from GEO?
SEO gets you into the list of blue links on Google. GEO gets you into the one answer the AI speaks aloud. The same content substance, two goals — we do both from one team.
Why both together instead of separately?
Because buyers use both surfaces on the same day — they google first, then ask the AI. And because the foundation is identical: content with depth, clear structure, solid evidence. Bought separately, you pay twice for the same substance.
Is this AI mass-text?
No. We work efficiently, but every page goes through editorial sign-off and our anti-AI check. In technical markets, depth wins over mass — generic text neither ranks well nor gets cited.
Is GEO worth it for B2B tech yet?
Especially there. Technical buyers increasingly ask the AI first. The market is young — start now and you’re visible before your competitors are. SEO secures classic search in parallel.
Doesn’t AI cannibalise my search traffic?
Behaviour is shifting regardless. Being named in the AI answer wins the qualified enquiry — and through SEO you stay visible for everyone who still clicks the classic way. Secure both channels instead of betting on one.
How do you measure this?
Via Search Console and rank tracking for Google, plus fixed example questions across four AI engines for the mentions. You see both curves in clear numbers, month after month.
Find out where you show up today — on Google and in the AI.
Get visible where your buyers search — in the Google ranking and in the AI answer.
Request the visibility auditA 30-minute review, concrete and sober.