MARKETING AUTOMATION / LEAD NURTURING
B2B tech sales cycles are long. The system guides every lead — mail by mail, behaviour by behaviour — to buying readiness and hands over to sales at the right moment. No lead slips through.
YOU KNOW THIS
“Automation just becomes impersonal spam.”
“We don’t have enough leads for something like this.”
“The tool setup gets complex and is never finished.”
“And who actually maintains it afterwards?”
FROM CONTACT TO CUSTOMER
Scroll the journey: trigger, sequence, behaviour branch, rising score — to the sales handover. The yellow path is the way to the customer.
EXAMPLE FLOW — REBUILT, NO REAL CUSTOMER DATA
IS THIS FOR YOU?
Quick check: if several points apply, a nurture sequence visibly gets more out of your leads.
WHAT LANDS IN THE INBOX
No mass blast. Every mail reacts to behaviour — written, not generated.
You downloaded the guide — thank you. So it doesn’t stop at a PDF: here is a concrete case where exactly your setup problem got solved. No pitch, just the path there.
See the use caseP.S. If this isn’t your topic, just say so — I’ll switch you to the right track.
Because the use case caught your interest, here’s the honest part: the architecture behind it, including where it gets expensive. A whitepaper, not a glossy brochure.
Open the whitepaperP.S. Rather talk directly? One line back and I’ll reach out.
14 days of silence — completely fine, we know long decision paths. If the project is still alive: here is the one checklist we use ourselves before a sequence goes live.
Get the checklistP.S. Not interested anymore? One click and you’re cleanly out — no hard feelings.
First-hand
Most B2B tech companies don’t lose their most expensive leads at first contact — they lose them in the long silence afterwards. That’s exactly what these sequences are for: so no conversation gets lost.
Christoph SauerbornFounder & Managing Director
HOW WE WORK
Which stakeholder gets which message and when — the plan before the build.
Every mail written, every behaviour branch built — in the Brixon style, in your voice.
Set up in Brevo or HubSpot, cleanly tracked and fully tested.
Handed over documented — on request we maintain, report and extend it continuously.
INVESTMENT
A single campaign is over after a week. A sequence keeps working as long as leads come in.
SETUP
from €3,000
One-off · sequence built & handed over in your tool
UPKEEP · OPTIONAL
on request
Optional · upkeep, reporting, new sequences
QUESTIONS
What tech teams ask most before we start.
The opposite is the goal. Every mail reacts to behaviour — clicked, opened, ignored — and is written in the Brixon style, not generated. Anyone who wants out is cleanly out with one click.
Especially then. When few leads come in, none can be lost. The sequence gets the maximum out of every contact instead of relying on volume.
The finished sequence is ready in around 14 days — written, set up in your tool and fully tested. We define the scope beforehand in the strategy call.
You get them handed over documented and can run with them yourself. Optionally we take over upkeep, reporting and new sequences in ongoing support.
No. We build in your existing tool — Brevo, HubSpot or a comparable one. No lock-in, no data migration.
Then we recommend the right tool for your size and stack and set it up with you. You start with a clean setup instead of legacy baggage.
Turn leads into customers — a finished automation sequence that carries the long sales cycle.
Request marketing automationSpecialized in B2B tech · Senior expertise · One point of contact