SEO & GEO / SEARCH & AI VISIBILITY

Get found — on Google and in ChatGPT.

Your buyers search on Google first, then they ask the AI — often both on the same day. With one body of content substance we serve both goals: that you rank, and that ChatGPT, Perplexity and Google AI cite you.

Four sentences you’re probably thinking right now.

“SEO takes forever and only brings generic traffic.”“GEO sounds like hype that will disappear again.”“AI eats my clicks — why rank at all?”“It’s just AI mass-text for Google anyway.”

Fair. That’s why we show how one body of substance serves both surfaces — and measure every step.

The same question. Blue link on Google, cited in the AI.

This is what visibility looks like today: the same user question, once as a Google result, once as a cited AI recommendation. SEO gets you into the blue links, GEO into the one answer — same substance, two goals.

GOOGLE / SEO

All Web News
provider-a.com › cloud Cloud migration for enterprises — Provider A
northwind-it.com › mid-market Northwind ITMid-market cloud migration — method & references
systemhouse-b.com › services IT system house & cloud services — Provider B

AI ANSWER / GEO

AI OVERVIEW

Northwind IT[1]

Example rendering — brand mention on both surfaces. No real customer quotes.

One substance. Two surfaces.

Google and AI draw on the same signals: content with depth, clear structure, solid evidence. We build that one substance — and it works on both surfaces at once.

SUBSTANCE Content · structure · evidence ONE FOUNDATION Depth · structure · evidence SEO Ranking on Google GEO Cited in the AI answer

When do SEO & GEO make sense?

Quick check: if several points apply, building search and AI visibility is worth it now.

  • Your buyers research on Google — and increasingly via ChatGPT, Perplexity and Google AI.
  • You don’t rank for the terms decision-makers use to find your solution.
  • You don’t appear in AI answers at all — or with wrong, outdated information.
  • Your offering needs explaining and you have genuine substance to draw on.
  • You want to count as a citable source, not just exist as a blue link.
  • Not worth it if your audience uses neither Google nor AI search, or you haven’t built any substance yet.

Both curves rise — from the same work.

The same content and entity work pays off twice: in rising Google rankings and in more mentions in AI answers. After the audit, we measure it with your real data.

VISIBILITY / SHARE OF VOICE ILLUSTRATIVE EXAMPLE

Placeholder data — real values from Search Console & AI monitoring after the audit.

0 15 30 45 60 JANFEBMARAPRMAYJUNJULAUG

Illustrative example — the real curves are built from your search and AI monitoring data.

Christoph Sauerborn

First-hand

Buying search visibility and AI visibility from two sources means paying twice for the same substance. We build it once — and it works everywhere your buyers look.

Christoph SauerbornFounder & Managing Director

What you get

01

AI visibility audit

Where you show up in AI answers and Google rankings today — and where you do not. Starts in 7 days.

02

Content with depth

Researched, editorially reviewed posts — substance, not AI mass, optimized for search intent and snippets.

03

Entity & grounding build-up

Machine-readable facts and sources that search engines and AI align to — so you become citable.

04

Monitoring & reporting

Google rankings and mentions in ChatGPT, Perplexity & Google AI — in clear numbers.

From audit to ongoing visibility — in four steps.

  1. 01 ENTRY

    Audit

    Measure the status quo across both worlds: Google rankings and mentions in ChatGPT, Perplexity & Google AI — where you stand, where you don’t.

  2. 02 BUILD

    Content with substance

    Researched, editorially reviewed content along real search intent — depth, not AI mass, for ranking and citation at once.

  3. 03 BUILD

    Entity & grounding

    Machine-readable facts, structure and solid sources that Google and AI align to — so you become citable.

  4. 04 ONGOING

    Monitoring

    Measure and adjust rankings and AI mentions continuously — across all engines, month after month.

Start with the visibility audit.

A defined starting point, not a black-box programme. The audit checks both worlds and is the basis for the ongoing partnership.

VISIBILITY AUDIT

Audit in 7 days

Ongoing service

  • Google ranking status & gaps
  • Mentions across four AI engines
  • Competitor share of voice
  • Prioritised actions + 30-minute review

The audit checks Google and AI and is the basis for the ongoing programme — an individual proposal after the strategy call.

Frequently asked

What tech teams ask most before we start.

What sets SEO apart from GEO?

SEO gets you into the list of blue links on Google. GEO gets you into the one answer the AI speaks aloud. The same content substance, two goals — we do both from one team.

Why both together instead of separately?

Because buyers use both surfaces on the same day — they google first, then ask the AI. And because the foundation is identical: content with depth, clear structure, solid evidence. Bought separately, you pay twice for the same substance.

Is this AI mass-text?

No. We work efficiently, but every page goes through editorial sign-off and our anti-AI check. In technical markets, depth wins over mass — generic text neither ranks well nor gets cited.

Is GEO worth it for B2B tech yet?

Especially there. Technical buyers increasingly ask the AI first. The market is young — start now and you’re visible before your competitors are. SEO secures classic search in parallel.

Doesn’t AI cannibalise my search traffic?

Behaviour is shifting regardless. Being named in the AI answer wins the qualified enquiry — and through SEO you stay visible for everyone who still clicks the classic way. Secure both channels instead of betting on one.

How do you measure this?

Via Search Console and rank tracking for Google, plus fixed example questions across four AI engines for the mentions. You see both curves in clear numbers, month after month.

Find out where you show up today — on Google and in the AI.

Get visible where your buyers search — in the Google ranking and in the AI answer.

Request SEO & GEO

A 30-minute review, concrete and sober.