EVENTS & WEBINARS / B2B TECHNOLOGY

Trust is built in the room — live and in webinars.

AI makes content interchangeable — in seconds, for anyone, the same everywhere. Real contact cannot be generated. We design and run your live events and webinars, from topic to invitation to follow-up sequence. That is how B2B trust — the kind that sells — is earned.

FIRST FORMAT IN 3 WEEKS LIVE EVENT + WEBINAR
Request events & webinars See the trust curve
Audience at a B2B event raising hands during a live poll.
Live event · real contact in the room

FAIR DOUBTS

Four sentences you’re probably thinking right now.

“Events are expensive and the ROI is never measurable.”“Nobody watches webinars anymore.”“We have no one who can organise this.”“In the end only the wrong people show up — or no one.”

Fair — when events are an end in themselves. With us they’re a measured trust engine with a pipeline contribution.

WHY EVENTS NOW

AI delivers content. It doesn’t deliver trust.

The more interchangeable generated content becomes, the more valuable the thing that cannot be generated becomes: a person who stands behind something live. That is exactly where B2B buying decisions are made.

AI-GENERATED CONTENT

  • Produced in seconds, endlessly repeatable.
  • Sounds the same everywhere, from everyone.
  • No one stands behind it with their face.

Information — interchangeable.

REAL CONTACT

  • Live or in a webinar, not reproducible.
  • One voice, one face, one promise.
  • Questions, reaction, commitment in real time.

Trust — uncopyable.

THE TRUST CURVE

Trust isn’t built by more content — it’s built by real contact.

Scroll the curve: AI content stays flat and interchangeable. At every real touchpoint — webinar, live event, conversation — trust jumps. The yellow area is your advantage.

PERCEIVED TRUST ALONG THE JOURNEY ILLUSTRATIVE MODEL
0 25 50 75 100 FIRST TOUCHCONTENTWEBINARLIVE EVENTCONVERSATIONPARTNER TRUST ADVANTAGE

Illustrative model — the shape, not the number. In reality we measure registrations, attendance, qualified leads and pipeline contribution.

TWO FORMATS, ONE GOAL

Live event and webinar — we combine both into a trust series.

Webinars scale reach and lead gen, live events build the deepest relationship. It’s rarely either-or. Often the webinar leads into the live event — and the live event into the partnership.

Attendees greeting each other before a B2B live event begins. FORMAT 01

Live event

The room where key accounts turn into relationships.

Strength
Deepest bond, personal conversations, commitment.
Reach
Curated — the right 20 to 80 decision-makers.
Best for
Key accounts, partner acquisition, positioning.
Speaker on stage, audience in low light — a webinar recording. FORMAT 02

Webinar

The stage that scales reach and lead gen.

Strength
Scales visibility, qualifies broadly, repeatable on plan.
Reach
Hundreds — location-independent, with a recording after.
Best for
Lead gen, topic authority, pipeline building.

ONE GOALTrust that AI cannot replace.

In the service

What you get

01

Format & topic planning

Live event or webinar — we pick the format that fits your audience and your sales cycle.

02

Invitation & promotion

Landing page, email invitations and LinkedIn promotion that get the right decision-makers into the room.

03

Delivery

Tech, moderation and run-of-show — so you can focus on the content.

04

Follow-up sequence

Recording, follow-up emails and handover of qualified leads to your sales team.

HOW WE WORK

From topic to a full room — and into the pipeline.

  1. 01 WEEK 1

    Format & topic

    Live event or webinar — we pick the format that fits your audience and sales cycle, and sharpen the topic.

  2. 02 WEEK 1–2

    Invitation & promotion

    Landing page, email invitations and LinkedIn promotion get the right decision-makers into the room.

  3. 03 WEEK 3

    Delivery

    Tech, moderation and run-of-show — you focus on the content, we handle everything else.

  4. 04 AFTER · ONGOING

    Follow-up

    Recording, follow-up emails and handover of qualified leads to your sales team.

HOW WE MEASURE SUCCESS

Not by viewer counts — by pipeline.

A full room is nice. A full sales calendar is the goal. Four stages we review after every format.

  1. 01

    REGISTRATIONS

    How many of the right decision-makers signed up.

  2. 02

    ATTENDANCE

    Who was actually in the room — live or live in the stream.

  3. 03

    QUALIFIED LEADS

    Which attendees are worth a sales conversation.

  4. 04

    PIPELINE CONTRIBUTION

    What revenue from the format flows into the pipeline.

Christoph Sauerborn

First-hand

In B2B nobody buys from a generated text. People buy from a person they’ve met in the room. That room is exactly what we build — live and in webinars.

Christoph SauerbornFounder & Managing Director

QUESTIONS

Frequently asked

What tech teams ask most before we start.

Why events now?

Because AI makes content interchangeable. Real contact — live or in a webinar — is the trust advantage generated content cannot deliver. In B2B, people buy from people they trust.

Live event or webinar — which is better?

Depends on the goal. Webinars scale reach and lead gen, live events build the deepest relationships with key accounts. We often combine both into a series.

Do we have to supply the content ourselves?

You bring the subject expertise; we build the format, promotion and run-of-show around it — and prepare you as a speaker.

How do you measure success?

By registrations, attendance, qualified leads and pipeline contribution — not just viewer counts.

Build trust that AI cannot replace.

Build trust that AI cannot replace — in live events and webinars.

Request events & webinars

First format in three weeks · one senior point of contact · specialized in B2B tech.