Profile sharpening
Your profile becomes a landing page: clearly positioned for your technical market, with proof instead of buzzwords.
LINKEDIN FOR B2B TECHNOLOGY
Visible to the decision-makers who buy your technology.
We write, plan and post in your voice — with topics that reach technical buying centers, without it sounding like AI.
FIRST CONTENT PLAN IN 7 DAYS ANTI-AI CHECK ON EVERY POST
FAIR DOUBTS
Four sentences you're probably thinking right now.
“My market is far too technical for LinkedIn.”“Outsourced content instantly sounds like AI.”“It's just self-promotion, not pipeline.”“I don't have time to post constantly.”
All four are fair. That's why your voice stays yours — and every post passes an anti-AI check before it goes live.
THE CENTREPIECE / HOW IT READS
A post that sounds like you — not like AI.
This is how a post in your voice comes together: concrete, with numbers and a real case. Keep scrolling — the draft writes itself, and the right people respond.
Your name Head of Infrastructure · Northwind 2h · 🌐 DRAFT · IN YOUR VOICE
one clean rollback script per workload
Your name CTO · Helios Cloud 2h · 🌐 DRAFT · IN YOUR VOICE
a runbook every engineer knows cold
Illustrative example — reach and reactions come from your real posts, not vanity numbers.
THE ANTI-AI CHECK
Generic instantly sounds generic. That's exactly what we check.
Before a post goes live, it runs against a list of tell-tale AI patterns. Left: what we strike. Right: what stands instead.
REJECTED · SOUNDS LIKE AI
- "In today's fast-paced world …"
- Three perfectly symmetric bullet points.
- An emoji at the start of every line. 🚀
- "Let's revolutionise this together."
- Not a single number, not one concrete case.
APPROVED · IN YOUR VOICE
"Migrated 40 servers live, zero maintenance window. Three spots nearly broke — here's how we caught them."
Concrete, a number, a real case, your tone. No machine writes that on its own.
REACH THAT COUNTS
Not how many — but who.
10,000 students bring no pipeline. We measure reach against the job titles that actually buy your technology — and steer the content towards them.
- IT leadership / CTO 0
- Head of Infrastructure 0
- Platform engineering 0
- Procurement / buying 0
- Recruiters / pitchers 0
- Students / curious 0
Illustrative example — your real cohorts emerge from LinkedIn analytics after the first weeks.
First-hand
On LinkedIn it's not the loudest who wins, but the first to say something concrete that's true. We write in your voice — and the anti-AI check makes sure people can tell.
Christoph SauerbornFounder & Managing Director
In the service
What you get
Posts per month
Regular posts in your voice — editorially reviewed, technically credible.
Topic plan
An editorial plan along your solution, your audience and their real questions.
Monthly review
What worked, what comes next — in clear numbers.
IS THIS FOR YOU?
When is LinkedIn service worth it?
Quick check: if several points apply, ongoing service visibly gets more out of your presence.
- Your buyers are technical decision-makers — IT leadership, architecture, platform, procurement.
- You have real substance to tell: projects, numbers, lessons — but no time to write them up.
- Your profile reads like a CV today, not like a landing page.
- You want to be named when the buying center discusses vendors.
- You've tried it yourself — and gave up after three posts.
- Less worthwhile if your audience isn't on LinkedIn or you don't want to share any substance.
HOW WE WORK
From your voice to an ongoing presence — in four steps.
- 01 ENTRY
Voice & topics
We listen, read your cases and distil your voice — tone, hobby horses, no-gos. From that comes the first topic plan.
- 02 BUILD
Profile as a landing page
Headline, About section and Featured content sharpened for your technical market — proof instead of buzzwords.
- 03 ONGOING
Write & approve
We write, you approve. Every post passes the anti-AI check before it goes live — technically credible, in your voice.
- 04 ONGOING
Post & review
Published at the right time, measured against the right job titles. Monthly review, then adjust.
ENTRY
Start with the first content plan.
A defined starting point, not a lock-in contract. The content plan is the basis for the ongoing service.
DIRECTLY WITH ME
I build the first content plan with you — no account management in between.
Christoph Sauerborn Founder
ONGOING SERVICE
First content plan in 7 days
Ongoing service
- Voice & topic workshop
- Sharpened profile as a landing page
- Editorial plan for the first month
- Anti-AI check on every post
The content plan is the basis for the ongoing service — an individual proposal after the strategy call.
QUESTIONS
Frequently asked
What tech teams ask most before we start.
Won't it sound like AI?
No. We work efficiently, but voice and sign-off stay with you — plus an anti-AI quality check. Every post has to be technically credible and concrete, not generic.
Isn't my market too technical for LinkedIn?
Technical markets are exactly where this works. Your buyers are on LinkedIn — they just want substance over slogans. Concrete cases, numbers and honest lessons beat any generic post.
Does this actually bring pipeline or just likes?
We measure reach against job titles, not vanity numbers. The goal is to be named by the right decision-makers when the buying center discusses vendors.
I have no time to post — how does it work?
We write, you approve. On request we publish in your voice — or you post yourself from the finished plan. Your effort stays minimal.
What does the LinkedIn service cost?
It depends on scope and number of profiles. We define the scope in the strategy call — you get the first content plan in 7 days.
Who posts?
You approve, we publish in your voice — or you post yourself from the finished plan.
Get visible — to the right decision-makers.
The LinkedIn presence that reaches the right decision-makers — we write, you grow.
Request LinkedIn serviceFirst content plan in 7 days, concrete and in your voice.