Interests beat network
The feed increasingly shows posts to people interested in the topic — connection or not. A substantial share of reach now comes from outside your own network. Topical focus matters more than network size.
Visible to the decision-makers who buy your technology.
We write, plan and post in your voice — with topics that reach technical buying centers, without it sounding like AI.
Illustrative example: a LinkedIn post in a founder's voice, with reactions and comments.
Four sentences you're probably thinking right now.
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“My market is far too technical for LinkedIn.”
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“Outsourced content instantly sounds like AI.”
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“It's just self-promotion, not pipeline.”
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“I don't have time to post constantly.”
All four are fair. That's why your voice stays yours — and every post passes an anti-AI check before it goes live.
From voice note to finished post — in three steps.
You know you should be present on LinkedIn — the time just isn't there. And the best ideas never arrive in a blocked calendar slot anyway: they come on the train, after a client meeting, in the shower. So we make the intake radically simple: you speak the thought into a WhatsApp voice note, and we take care of the rest.
- YOU · ON THE MOVE
A thought as a voice note
On the train, after a meeting, in the shower: you send us two minutes on WhatsApp. That's all we need from you.
- US · STRUCTURE & ANTI-AI CHECK
We build your post
Structure, writing, polish — with our own software, which you can use yourself if you like. Every draft passes the anti-AI check.
- YOU · APPROVAL
You approve, we publish
Concrete, technically credible, in your voice. Two minutes on your side, one post with substance — published at the right time.
We can also take over completely. But authenticity matters more than ever in 2026: your personal voice belongs in your posts. That's why the voice note is our recommendation.
Generic instantly sounds generic. That's exactly what we check.
Before a post goes live, it runs against a list of tell-tale AI patterns. Left: what we strike. Right: what stands instead.
REJECTED · SOUNDS LIKE AI
- "In today's fast-paced world …"
- Three perfectly symmetric bullet points.
- An emoji at the start of every line. 🚀
- "Let's revolutionise this together."
- Not a single number, not one concrete case.
APPROVED · IN YOUR VOICE
"Migrated 40 servers live, zero maintenance window. Three spots nearly broke — here's how we caught them."
Concrete, a number, a real case, your tone. No machine writes that on its own.
Not how many — but who.
How a post lands depends on who's reading: senior decision-makers read along but rarely react. In B2B, high reach with little visible engagement is the norm, not a warning sign — the impact shows up in enquiries and conversations. That's why we measure against the job titles that actually buy your technology, not against likes.
- IT leadership / CTO 0
- Head of Infrastructure 0
- Platform engineering 0
- Procurement / buying 0
- Recruiters / pitchers 0
- Students / curious 0
Illustrative example — your real cohorts emerge from LinkedIn analytics after the first weeks.
The LinkedIn algorithm in 2026: six shifts we write for.
Since 2025, a large AI model has been ranking the feed — LinkedIn calls it 360Brew. It scores every post for every reader individually, based on months of reading and reaction behaviour. That changes what earns reach:
Relevance beats recency
Strong posts resurface in feeds days or weeks later. A post with substance keeps working — a purely topical post is over after a day.
Reading time is a ranking signal
The feed measures whether people actually read a post or just scroll past (dwell time). What gets read to the end gets wider distribution. Length is no disadvantage — emptiness is.
Comments outweigh likes
Substantial comments and real replies are the strongest engagement signal, considerably stronger than reactions. Writing so that experts want to answer is what wins.
Generic AI text gets dampened
LinkedIn recognises the patterns of unedited AI text — generic openers, interchangeable structure — and distributes it less. Personal detail and real cases are the better strategy, algorithmically too.
Links cost reach, video gets pushed
Posts with external links reach fewer people in practice; native video — especially vertical — gets played out more. Substance belongs in the post itself; links are used sparingly.
As of mid-2026. LinkedIn publishes no exact weightings — the directions are documented in LinkedIn engineering publications and independent analyses.
On LinkedIn it's not the loudest who wins, but the first to say something concrete that's true. We write in your voice — and the anti-AI check makes sure people can tell.
Christoph SauerbornFounder & Managing Director
Ready to turn reach into real conversations?
Book a callWhat you get
- 01
Profile sharpening
Your profile becomes a landing page: clearly positioned for your technical market, with proof instead of buzzwords.
- 02
Posts per month
Regular posts in your voice — editorially reviewed, technically credible.
- 03
Topic plan
An editorial plan along your solution, your audience and their real questions.
- 04
Monthly review
What worked, what comes next — in clear numbers.
Personal profile and Company Page — from one hand.
The focus always stays on your personal profile: people follow people, and that's where trust is built. We manage your Company Page as a complement, so the surroundings hold up when someone checks the company behind your name.
MAIN FOCUS · PERSONAL PROFILE
Your profile is the face
Posts, reach and conversations run through you personally. This is where most of the work goes, because this is where the impact happens.
- Posts in your voice, regular and approved by you
- Profile sharpened as a landing page: headline, About, featured posts
- Reach among the right decision-makers, not vanity numbers
- Comments and replies that start conversations
COMPLEMENTARY · COMPANY PAGE
The page that backs the surroundings
Whoever comes across you often checks the company too. We keep the Company Page so that this picture stays coherent.
- A consistent presence when someone checks the company
- Selected updates and posts, matched to your presence
- A coherent frame around your personal profile
When is LinkedIn service worth it?
Quick check: if several points apply, ongoing service visibly gets more out of your presence.
- Your buyers are technical decision-makers — IT leadership, architecture, platform, procurement.
- You have real substance to tell: projects, numbers, lessons — but no time to write them up.
- Your profile reads like a CV today, not like a landing page.
- You want to be named when the buying center discusses vendors.
- You've tried it yourself — and gave up after three posts.
- Less worthwhile if your audience isn't on LinkedIn or you don't want to share any substance.
From your voice to an ongoing presence — in four steps.
- ENTRY
Voice & topics
We listen, read your cases and distil your voice — tone, hobby horses, no-gos. From that comes the first topic plan.
- BUILD
Profile as a landing page
Headline, About section and Featured content sharpened for your technical market — proof instead of buzzwords.
- ONGOING
Speak & approve
You speak your thoughts into a WhatsApp voice note, we build the post from it. Every post passes the anti-AI check before it goes live — technically credible, in your voice. You approve.
- ONGOING
Post & review
Published at the right time, measured against the right job titles. Monthly review, then adjust.
Start with the first content plan.
A defined starting point, not a lock-in contract. The content plan is the basis for the ongoing service.
ONGOING SERVICE
First content plan in 7 days
Ongoing service
The content plan is the basis for the ongoing service — an individual proposal after the strategy call.
INCLUDED AT ENTRY
- Voice & topic workshop
- Sharpened profile as a landing page
- Editorial plan for the first month
- WhatsApp voice-note intake, set up and tested
- Anti-AI check on every post
Frequently asked
What tech teams ask most before we start.
Won't it sound like AI?
No. We work efficiently, but voice and sign-off stay with you — plus an anti-AI quality check. Every post has to be technically credible and concrete, not generic.
Isn't my market too technical for LinkedIn?
Technical markets are exactly where this works. Your buyers are on LinkedIn — they just want substance over slogans. Concrete cases, numbers and honest lessons beat any generic post.
Does this actually bring pipeline or just likes?
We measure reach against job titles, not vanity numbers. Senior decision-makers rarely like posts — the impact shows up in enquiries and conversations. The goal is to be named when the buying center discusses vendors.
I have no time to post — how does it work?
Your ideas arrive as a WhatsApp voice note — on the move, in two minutes. We build the post from it, you approve. On request we take over completely; our recommendation stays your own voice, because that's what makes posts credible.
What does the LinkedIn service cost?
It depends on scope and number of profiles. We define the scope in the strategy call — you get the first content plan in 7 days.
Who posts?
You approve, we publish in your voice — or you post yourself from the finished plan.
Get visible — to the right decision-makers.
The LinkedIn presence that reaches the right decision-makers — we write, you grow.
Request LinkedIn serviceFirst content plan in 7 days, concrete and in your voice.