You’re bringing something new to market. There’s no organic history yet — but you need visibility with the right audience from day one.
Ads that reach technical audiences with precision.
Broad spraying burns budget. We aim your ads at the job titles, industries and tech stacks that actually buy — and measure not just clicks, but the contribution to pipeline across the long B2B tech sales cycle.
Four sentences you’re probably thinking right now.
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“Ads for B2B tech just burn budget.”
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“We get clicks, but no real enquiries.”
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“Our niche is too small for paid ads.”
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“A tech deal takes forever to close.”
Every one of these is true — as long as ads are sprayed broadly. Aim them precisely at the profiles that actually buy, and each one turns around.
Paid ads is above all an accelerator.
Paid ads doesn’t replace substance or organic growth — it speeds it up. Especially early on, when demand already exists but your visibility doesn’t yet. Instead of waiting months for organic reach, you buy attention directly from the people who buy. These four situations are the classic trigger:
The market is actively looking for a solution but doesn’t know you yet. Paid ads puts you in front of them exactly when they search.
Trade show, budget cycle, quarter-end, season: when demand sits in a fixed window, waiting for organic isn’t an option.
The pipeline needs filling now. Organic channels take months — paid campaigns are live in market from week one.
Clicks and impressions are activity — not sales yet.
Impressions and clicks only show that something is happening — not whether it turns into a sales conversation. So we don’t optimise for these activity numbers. We optimise for qualified enquiries and their contribution to your pipeline: what can actually become revenue.
ACTIVITYlooks like a lot
1,284,000 impressions 12,847 clicks
Drains into nothing — not one sales conversation.
SALESwhat actually counts
3 qualified conversations
Just a few — but exactly the ones who buy.
Illustrative example, not real campaign data. The real numbers come from your tracking after the learning phase.
PLAIN TERMS · WHAT WE MEASURE INSTEAD
- Qualified enquiry
- A contact that genuinely fits the buying profile — not just any click.
- Cost-per-lead (CPL)
- What a qualified contact costs. The most honest cost metric.
- Pipeline contribution
- How much potential revenue the enquiries create — across the whole sales cycle.
From broad market to precise hit — all the way to pipeline.
Scroll along: we filter the broad market down to the profiles that buy, capture them via the right platform and guide them through the long sales cycle into measurable pipeline.
ILLUSTRATIVE SCHEMA — NO REAL CAMPAIGN DATA
Three platforms, three jobs.
We don’t spread evenly everywhere — we use each channel for what it does best.
Catch active demand — when someone searches for your solution.
Target the exact job titles, industries and companies that buy.
Cheap reach for remarketing and building trust.
When are paid ads worth it?
Quick check: if several points apply, a precise campaign visibly gets more out of your budget.
- Your buyers can be clearly narrowed by job title, industry or tech stack.
- You have a landing page or website that turns clicks into enquiries.
- You want to capture demand instead of only waiting for organic visibility.
- You can assign a realistic pipeline value to an enquiry.
- You have a budget you can deploy predictably, month after month.
- Not worth it if your site doesn’t convert yet or the market is too unspecific — build substance first.
In B2B tech the lever isn’t the bigger budget — it’s the sharper audience. We spend every euro where it turns into pipeline, and rigorously stop anything that only buys clicks.
Christoph SauerbornFounder & Managing Director
Sound like your growth stage? Let’s talk numbers.
Run the numbersWhat you get
- 01
Campaign setup
Cleanly set-up campaigns on the platforms that reach your technical buyers.
- 02
Creatives
Ad copy and visuals that get explanation-heavy solutions to the point.
- 03
Tracking & reporting
Clean conversion tracking — you see what the budget really delivers in pipeline.
- 04
Weekly optimization
Adjusted every week: budget, audiences, ads.
From zero to a running campaign — live in five days.
- DAY 1–2
Audience & tracking
We define the buying profiles and set up clean conversion tracking — before the first euro is spent.
- DAY 3–4
Campaigns & creatives
Setup on the right platforms, ad copy and visuals that get explanation-heavy solutions to the point.
- DAY 5
Live & learning phase
Campaigns go live. We gather the first real data — who clicks, who enquires, what pipeline costs.
- ONGOING
Weekly optimization
Adjusted every week: budget toward what delivers pipeline, away from what only delivers clicks.
Frequently asked
What tech teams ask most before we start.
Don’t ads for B2B tech just burn budget?
Only if they’re sprayed broadly. We narrow down to job titles, industries and tech stacks that actually buy, and measure pipeline instead of clicks. Whatever doesn’t pay off gets stopped.
We get clicks but no enquiries — why?
Usually in three places: wrong targeting, an ad that misses the need, or a landing page that doesn’t convert. We check all three and adjust weekly.
Isn’t our niche too small for paid ads?
Small, clearly defined niches are ideal: you can target very precisely and don’t pay for spillage. A small, sharp audience beats a large, blurry one.
Does it work for long B2B tech sales cycles?
Yes. We measure pipeline contribution across the whole cycle, not just the immediate click — and combine ads with automation so expensively acquired leads don’t get lost in the long silence.
Do I need a big budget?
No. We start with what fits your market and scale what demonstrably delivers pipeline. Precision beats budget size.
Which platforms does this run on?
Google for active demand, LinkedIn for precise targeting by job title and company, Meta for cheap reach and remarketing. Which channels depends on your audience.
Reach exactly the people who buy.
Ads that reach technical audiences — set up, tracked, optimized.
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