PAID ADS · GOOGLE / LINKEDIN / META

Ads that reach technical audiences with precision.

Broad spraying burns budget. We aim your ads at the job titles, industries and tech stacks that actually buy — and measure not just clicks, but the contribution to pipeline across the long B2B tech sales cycle.

PRECISE, NOT BROAD LIVE IN 5 DAYS
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FAIR DOUBTS

Four sentences you’re probably thinking right now.

01

“Ads for B2B tech just burn budget.”

02

“We get clicks, but no real enquiries.”

03

“Our niche is too small for paid ads.”

04

“A tech deal takes forever to close.”

THE PROBLEM / CLICKS ≠ PIPELINE

A full click counter is not yet a sales pipeline.

Most B2B tech campaigns optimise for numbers that look good but sell nothing. We shift the focus to the right-hand column.

  • Impressions Decision-makers reached Reach with the wrong people doesn’t count.
  • Clicks Qualified enquiries A click from the wrong profile costs, but yields nothing.
  • Cost-per-click Cost-per-pipeline Cheap clicks are expensive if nobody buys.

HOW WE REACH THE RIGHT ONES

From broad market to precise hit — all the way to pipeline.

Scroll along: we filter the broad market down to the profiles that buy, capture them via the right platform and guide them through the long sales cycle into measurable pipeline.

BROAD MARKET TARGETING FILTER PRECISE HIT PIPELINE CONTRIBUTION LONG B2B TECH SALES CYCLE QUALIFIED 0 in pipeline

ILLUSTRATIVE SCHEMA — NO REAL CAMPAIGN DATA

THE CHANNELS

Three platforms, three jobs.

We don’t spread evenly everywhere — we use each channel for what it does best.

GOOGLE

Catch active demand — when someone searches for your solution.

LINKEDIN

Target the exact job titles, industries and companies that buy.

META

Cheap reach for remarketing and building trust.

WHERE THE BUDGET FLOWS

Broad spend leaks away. Precise spend becomes pipeline.

The same budget, two paths. Spread broadly, most of it lands with people who never buy. Aimed precisely, almost every euro turns into a relevant enquiry.

BROAD SPRAY

PRECISELY AIMED

Illustrative schema — the real shares come from your conversion data after the learning phase.

IS THIS FOR YOU?

When are paid ads worth it?

Quick check: if several points apply, a precise campaign visibly gets more out of your budget.

  • Your buyers can be clearly narrowed by job title, industry or tech stack.
  • You have a landing page or website that turns clicks into enquiries.
  • You want to capture demand instead of only waiting for organic visibility.
  • You can assign a realistic pipeline value to an enquiry.
  • You have a budget you can deploy predictably, month after month.
  • Not worth it if your site doesn’t convert yet or the market is too unspecific — build substance first.
Christoph Sauerborn

First-hand

In B2B tech the lever isn’t the bigger budget — it’s the sharper audience. We spend every euro where it turns into pipeline, and rigorously stop anything that only buys clicks.

Christoph SauerbornFounder & Managing Director

In the service

What you get

01

Campaign setup

Cleanly set-up campaigns on the platforms that reach your technical buyers.

02

Creatives

Ad copy and visuals that get explanation-heavy solutions to the point.

03

Tracking & reporting

Clean conversion tracking — you see what the budget really delivers in pipeline.

04

Weekly optimization

Adjusted every week: budget, audiences, ads.

HOW WE WORK

From zero to a running campaign — live in five days.

  1. 01 DAY 1–2

    Audience & tracking

    We define the buying profiles and set up clean conversion tracking — before the first euro is spent.

  2. 02 DAY 3–4

    Campaigns & creatives

    Setup on the right platforms, ad copy and visuals that get explanation-heavy solutions to the point.

  3. 03 DAY 5

    Live & learning phase

    Campaigns go live. We gather the first real data — who clicks, who enquires, what pipeline costs.

  4. 04 ONGOING

    Weekly optimization

    Adjusted every week: budget toward what delivers pipeline, away from what only delivers clicks.

QUESTIONS

Frequently asked

What tech teams ask most before we start.

Don’t ads for B2B tech just burn budget?

Only if they’re sprayed broadly. We narrow down to job titles, industries and tech stacks that actually buy, and measure pipeline instead of clicks. Whatever doesn’t pay off gets stopped.

We get clicks but no enquiries — why?

Usually in three places: wrong targeting, an ad that misses the need, or a landing page that doesn’t convert. We check all three and adjust weekly.

Isn’t our niche too small for paid ads?

Small, clearly defined niches are ideal: you can target very precisely and don’t pay for spillage. A small, sharp audience beats a large, blurry one.

Does it work for long B2B tech sales cycles?

Yes. We measure pipeline contribution across the whole cycle, not just the immediate click — and combine ads with automation so expensively acquired leads don’t get lost in the long silence.

Do I need a big budget?

No. We start with what fits your market and scale what demonstrably delivers pipeline. Precision beats budget size.

Which platforms does this run on?

Google for active demand, LinkedIn for precise targeting by job title and company, Meta for cheap reach and remarketing. Which channels depends on your audience.

Reach exactly the people who buy.

Ads that reach technical audiences — set up, tracked, optimized.

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Specialized in B2B tech · Live in 5 days · One point of contact