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LinkedIn Ads that reach your target accounts – not the internet

Most LinkedIn campaigns burn budget on impressions. We build campaigns that reach decision-makers at your target companies – with precise targeting, relevant messaging, and conversion tracking all the way to SQL.

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Relate Phase

LinkedIn Advertising is part of the Relate phase in our 4R System. After the Reach phase builds visibility, we use LinkedIn Ads to systematically build trust with your ideal buyers – with messaging tailored to each stage of the B2B buying journey.

Campaign Architecture

Full-funnel campaign structure on LinkedIn – from awareness through consideration to conversion. Aligned with your ICPs and buying stages.

Audience & Targeting Setup

Audience building by company size, industry, job title, and seniority level. Includes Matched Audiences and account lists for ABM campaigns.

Ad Creative & Messaging

Ad copy and creatives that speak to B2B decision-makers – no generic stock photos. Every creative is tailored to a specific audience and buying stage.

Lead Gen Forms & Conversion Setup

Setup of LinkedIn Lead Gen Forms or website conversions with end-to-end tracking – from click to SQL in your CRM.

Reporting & Pipeline Attribution

Monthly reporting focused on pipeline metrics: cost per SQL, pipeline value per campaign, and ROI – not just click-through rates and impressions.

Part of the 4R System

LinkedIn Advertising is phase 2 of our 4R System – systematic nurturing that turns visibility into trust and trust into pipeline.

Explore the 4R System
Results

What LinkedIn Advertising does for you

Decision-makers, not masses

LinkedIn is the only platform where you can target B2B decision-makers by job title, company, and industry. We use that for campaigns that only reach the people who can actually buy.

Pipeline, not vanity metrics

We don't optimize for likes or impressions. Every campaign is measured on pipeline impact – from ad to lead to Sales Qualified Lead. So you see what your budget actually delivers.

Nurturing on autopilot

B2B buying decisions take months. With LinkedIn retargeting, you stay top of mind with your target accounts – serving the right content at the right time, without manual effort.

Process

How we run LinkedIn Advertising

From audience definition to pipeline attribution – we build LinkedIn campaigns that systematically build trust with your ideal buyers.

Audience & ICP Mapping

We define your Ideal Customer Profiles together and translate them into LinkedIn targeting criteria. Company lists, job titles, industries – everything is validated for pipeline potential.

Campaign Setup & Creative

We build the full-funnel campaign structure, create ads, and set up conversion tracking. Every ad speaks to a specific audience at their current buying stage.

Launch & Optimization

Campaigns go live. We optimize weekly based on pipeline data – not just LinkedIn metrics. Budgets are shifted to where SQLs are generated.

Reporting & Scaling

Monthly pipeline reporting shows actual ROI. High-performing campaigns are scaled, new audiences are tested, and budget is allocated for maximum pipeline impact.

Strategic Leadership

Combine LinkedIn Advertising with CMO as a Service for an integrated paid media strategy – from budget planning to pipeline attribution.

Learn about CMOaaS
Insights
FAQ

Common questions about LinkedIn Advertising

Answers to the most important questions about B2B advertising on LinkedIn

Newsletter

Weekly Paid Media & Growth Insights

Practical tips for B2B advertising on LinkedIn and other channels. One email per week.

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Your growth department.
External.

Start with a Growth Audit. We analyze your current LinkedIn performance and show you how to systematically reach decision-makers at your target companies.

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