The Blind Spot in Reporting: Why Offline Touchpoints Skew Your Attribution
Table of Contents Why Classic Attribution Models Fail in B2B Offline Touchpoints: The Invisible Conversion Drivers CRM-Based Multi-Touch Attribution for B2B...
Read articleFounder & Managing Director of Brixon Group. Building AI-powered marketing systems for B2B companies.

Christoph Sauerborn is the founder and managing director of Brixon Group. With a background in mechanical engineering (RWTH Aachen) and several years of experience in Industry 4.0 at Bosch, he bridges systematic engineering thinking with modern B2B marketing.
Active in digital marketing since 2014, he specializes in AI-powered B2B marketing systems and Revenue Operations. As a university lecturer, he passes his knowledge on to the next generation.
With over 100 implemented AI use cases, he helps B2B companies systematically connect marketing and sales to build predictable pipelines.
Latest insights and strategies from the B2B world.
Table of Contents Why Classic Attribution Models Fail in B2B Offline Touchpoints: The Invisible Conversion Drivers CRM-Based Multi-Touch Attribution for B2B...
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Read articleWe architect growth systems that bridge the gap between Marketing and Sales. Fixed monthly costs, one point of contact, and we build your growth engine systematically.