Christoph Sauerborn
I build systematic growth systems for B2B technology. Engineering thinking instead of campaign gut-feel — because strong products deserve a partner who truly understands their technology.
CS - Education Industrial engineering, RWTH Aachen
- Industry Industry 4.0 at Bosch
- Teaching Lecturer in digital value creation
- Experience In B2B marketing since 2014
- Track record 50+ B2B tech projects
From engineer to B2B marketing partner
Industrial engineering at RWTH Aachen, then years at Bosch in Industry 4.0 — that's where I learned how to build complex systems and why processes, data, and clear structures make the difference. On a factory floor, inputs have to lead to predictable outputs. No room for guessing.
After that I marketed and sold tech products myself — I know what a long B2B sales cycle feels like from the inside. What I then saw in the B2B world frustrated me: companies with strong products failing at marketing. Agencies deliver campaigns, not systems. Freelancers deliver pieces, not the whole picture.
So I founded Brixon. My approach is an engineer's: understand the process first, then optimize. We build the system that attracts the right customers and turns them into paying partners — so your product gets the attention it deserves.
Three principles for predictable growth
- 01
Concept over content
Strategy beats volume. We start with positioning and messaging before creating a single piece of content.
- 02
Outcome first
What doesn't work gets killed — no matter how much time went into it. We measure by results, not effort.
- 03
System over campaigns
Integrated beats isolated. Every tactic connects to the next, creating a flywheel that compounds.
Keynote speaker & thought leadership
I share how B2B technology companies build marketing systematically — from the conference stage to the lecture hall. Most recently as keynote speaker at the Brixon AI Conference in Malta: “Enterprise AI Architecture — From Shadow AI to Revenue Agents.”
Brixon AI Conference · Malta
The person behind the system
I use daily what we implement. No hype, substance. When I'm not building growth systems, you'll find me in conversation with founders and marketing leaders — usually where the good ideas happen: between the sessions.
Published articles
November 17, 2025
The Blind Spot in Reporting: Why Offline Touchpoints Skew Your Attribution
B2B-Customer-Journeys umfassen durchschnittlich 266 Touchpoints über 6-12 Monate – viele davon offline und damit unsichtbar für klassische Analytics-Tools Offline-Touchpoints wie Messen, Sales-Calls und persönliche…
Read articleNovember 10, 2025
Dynamic Content Without a Dev Team: No-Code Tools for Personalized Website Experiences
Personalisierung ist kein Nice-to-have mehr: 77% der B2B-Käufer lehnen Käufe ohne personalisierte Inhalte ab, und Unternehmen die personalisieren generieren 40% mehr Umsatz. No-Code-Tools demokratisieren…
Read articleNovember 10, 2025
Brand Search vs. Generic Search: What Your Google Data Reveals About Brand Awareness
Brand Search vs. Generic Search: Brand Searches (Suchen nach Ihrem Firmennamen) zeigen echte Markenbekanntheit und konvertieren 3-5x besser als generische Suchanfragen, weil die Nutzer Sie bereits kennen und Vertrauen…
Read articleNovember 10, 2025
Building a Strategic First-Party Data Approach: What Truly Matters After the Demise of Cookies
Third-Party-Cookies verlieren trotz Googles Kehrtwende massiv an Effektivität – User-Choice-Modelle führen zu drastisch sinkenden Consent-Raten 67% der B2B-Marketer priorisieren 2026 Daten-Compliance und Genauigkeit –…
Read articleNovember 10, 2025
Email marketing is dead? These 4 automation workflows will still consistently generate leads in 2026
E-Mail-Marketing liefert 2026 einen ROI von 36-40€ pro investiertem Euro (3.600-4.000%), deutlich höher als andere Marketing-Kanäle Automatisierte E-Mail-Workflows konvertieren 4-mal besser als manuelle Kampagnen und…
Read articleNovember 10, 2025
Why Your Best Case Studies Dont Belong on Your Website – And Where They Do
Reichweiten-Problem: Case Studies auf der Website erreichen nur 3-7% Ihrer Besucher – LinkedIn-Artikel dagegen können 5.000-20.000 Menschen in Ihrer Zielgruppe erreichen, mit 28-facher Reichweite bei gleichem Content…
Read articleNovember 10, 2025
From Website Analysis to Implementation: A Realistic 30-Day Roadmap
Ein strukturierter 30-Tage-Plan bringt Sie von der Website-Analyse zur messbaren Verbesserung – auch ohne dediziertes Web-Team Woche 1: Priorisierung ist alles – 20% der Fehler verursachen 80% der Probleme. Erstellen…
Read articleNovember 10, 2025
Competitor research for mid-sized companies: Which tools are truly worth it (and which you can skip)
Die meisten Premium-Tools (SEMrush, Ahrefs, SimilarWeb) sind für Mittelständler unter 25 Mitarbeitern oversized – günstigere Alternativen wie SpyFu (39-78$/Monat) oder SE Ranking (ab 24€/Monat) bieten 80% des Nutzens…
Read articleNovember 10, 2025
The 3-Minute Check: Is Your Website Optimized for Decision Makers or Just for Google?
Die meisten B2B-Homepages sind perfekt für Suchmaschinen optimiert, konvertieren aber keine Besucher in Leads – der kritische Unterschied liegt im Nutzerfokus Fünf messbare Kriterien entscheiden über den Erfolg:…
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